電商APP中動畫的趣味性設計研究
發(fā)布時間：2018-07-27 21:19
【摘要】：互聯(lián)網(wǎng)信息化時代的到來催生了新興渠道的快速發(fā)展,互聯(lián)網(wǎng)的普及使得電子商務不斷突破發(fā)展的廣度、深度和速度,成為經(jīng)濟發(fā)展的新引擎,同時也不斷改變著我們的生活方式和生活理念,而移動互聯(lián)網(wǎng)技術的快速發(fā)展以及智能手機的普及推動了移動電商時代的來臨,移動電商以其便捷、靈活、安全、包容的一系列特點為大眾消費帶來了全新的體驗,成為了當前電子商務發(fā)展的新趨勢。作為電商服務的終端,電商APP成為消費者獲取服務與產品的主要入口,APP強大的滲透能力推動了電子商務向移動端的轉移,各大電商也開始加快布局APP領域,紛紛推出擁有自身特色的APP。隨著電商APP市場的競爭越來越激烈,APP的服務以及與用戶之間的交流體驗顯得越來越重要,對于用戶而言,對APP的需求也由單一的功能實現(xiàn)發(fā)展為對良好交互體驗的高度需求。因此,如何提升電商APP的用戶體驗成為關鍵。越來越多的開發(fā)者在電商APP中加入大量動畫效果,以期提升電商APP的用戶體驗,但生硬的、復雜的、不合理的動畫不僅不能提升產品的用戶體驗,反而給用戶帶來干擾與困惑,嚴重影響了用戶正確流暢的操作。本課題正是在此背景下對電商APP中動畫進行趣味性設計以提升電商APP的用戶體驗作出相關分析與思考。本文立足于電商APP中動畫的應用,以電商APP中動畫的趣味性設計作為切入點,首先,總結梳理了電子商務以及電商APP的發(fā)展歷程,分析趣味性設計的特征以及趣味性設計與用戶情感之間的內在聯(lián)系,通過分析電商APP的市場與用戶特征歸納出當前電商APP的用戶需求。然后從電商APP開發(fā)者、商家和用戶三方的角度進行分析,結合電商APP中動畫的功能性和新特性以及趣味性設計的表現(xiàn)方式和特征得出動畫的趣味性設計與提升電商APP用戶體驗之間的內在聯(lián)系。其次,根據(jù)動畫所在的不同層級、頁面及其作用對電商APP中的動畫進行分類,并分析總結出各類動畫的表現(xiàn)方式和具體特征。針對不同類型的動畫,本文從動畫本體理論出發(fā),以電商APP的用戶調研為基礎,綜合運用動畫設計、交互設計、視覺傳達、心理學等理論,結合各主流電商APP中動畫設計的案例分析,從動畫的造型、動作、劇情、色彩、聲音五個角度總結出趣味性設計的具體方法。最后,運用馬斯洛人類需求學說、諾曼的情感化設計理念以及用戶體驗的五個層面將電商APP中動畫的趣味性設計分為本能層到體驗層再到反思層的三個維度的全面構建,并總結出在進行動畫的趣味性設計時所需遵循的思維和原則,為今后電商APP中動畫的趣味性設計提供一套可行的方法論。
[Abstract]:The advent of the information age of the Internet has given birth to the rapid development of new channels. The popularity of the Internet has made e-commerce constantly break through the breadth, depth and speed of development, and become a new engine of economic development. At the same time, we are constantly changing our way of life and the concept of life, and the rapid development of mobile Internet technology and the popularity of smartphones promote the advent of the era of mobile e-commerce, mobile e-commerce with its convenience, flexibility, security, A series of inclusive features have brought a new experience to mass consumption and become a new trend in the development of e-commerce. As the terminal of e-commerce services, e-commerce APP has become the main portal for consumers to obtain services and products. The strong penetration ability of app has promoted the transfer of e-commerce to mobile, and the major e-commerce companies have also begun to speed up the layout of the APP field. One after another, the launch of their own characteristics of the app. With the competition of APP market becoming more and more fierce, the service of app and the experience of communication with users become more and more important. For users, the demand for APP has also developed from a single function to a high demand for good interactive experience. Therefore, how to improve the e-commerce APP user experience becomes the key. More and more developers add a large number of animation effects to e-commerce APP in order to improve the user experience of e-commerce APP, but the stiff, complex and unreasonable animation not only can not improve the user experience of the product, but also brings disturbance and confusion to the user. Seriously affects the user's correct smooth operation. It is under this background that this paper analyzes and ponders the interesting design of animation in e-commerce APP in order to improve the user experience of ecommerce APP. This paper is based on the application of the animation in the ecommerce APP, taking the interesting design of the animation in the ecommerce APP as the breakthrough point. Firstly, it summarizes the development course of the electronic commerce and the e-commerce APP. This paper analyzes the characteristics of interesting design and the internal relationship between interesting design and user's emotion. By analyzing the market and user characteristics of e-commerce APP, the user needs of current ecommerce APP are summed up. Then from the perspective of e-commerce APP developers, merchants and users to analyze, Combined with the function and new features of animation in E-quotient APP, and the expression and characteristics of interesting design, the intrinsic relationship between the interesting design of animation and the promotion of the user experience of e-commerce APP is obtained. Secondly, according to the different levels of animation, the page and its role in e-commerce APP animation classification, and analyze and summarize all kinds of animation performance and specific characteristics. Aiming at different types of animation, this paper starts from the theory of animation ontology, based on the user investigation of e-commerce APP, synthetically applies the theories of animation design, interactive design, visual communication, psychology and so on. Based on the case study of animation design in the mainstream APP, this paper summarizes the specific methods of interesting design from five angles of animation modeling, action, plot, color and sound. Finally, by using Maslow's theory of human needs, Norman's concept of emotional design and the five levels of user experience, the interesting design of animation in e-commerce APP is divided into three dimensions: instinct layer, experience layer and reflection layer. It also summarizes the thinking and principles to be followed in the interesting design of animation, and provides a set of feasible methodology for the interesting design of animation in APP in the future.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J218.7
[Abstract]:The advent of the information age of the Internet has given birth to the rapid development of new channels. The popularity of the Internet has made e-commerce constantly break through the breadth, depth and speed of development, and become a new engine of economic development. At the same time, we are constantly changing our way of life and the concept of life, and the rapid development of mobile Internet technology and the popularity of smartphones promote the advent of the era of mobile e-commerce, mobile e-commerce with its convenience, flexibility, security, A series of inclusive features have brought a new experience to mass consumption and become a new trend in the development of e-commerce. As the terminal of e-commerce services, e-commerce APP has become the main portal for consumers to obtain services and products. The strong penetration ability of app has promoted the transfer of e-commerce to mobile, and the major e-commerce companies have also begun to speed up the layout of the APP field. One after another, the launch of their own characteristics of the app. With the competition of APP market becoming more and more fierce, the service of app and the experience of communication with users become more and more important. For users, the demand for APP has also developed from a single function to a high demand for good interactive experience. Therefore, how to improve the e-commerce APP user experience becomes the key. More and more developers add a large number of animation effects to e-commerce APP in order to improve the user experience of e-commerce APP, but the stiff, complex and unreasonable animation not only can not improve the user experience of the product, but also brings disturbance and confusion to the user. Seriously affects the user's correct smooth operation. It is under this background that this paper analyzes and ponders the interesting design of animation in e-commerce APP in order to improve the user experience of ecommerce APP. This paper is based on the application of the animation in the ecommerce APP, taking the interesting design of the animation in the ecommerce APP as the breakthrough point. Firstly, it summarizes the development course of the electronic commerce and the e-commerce APP. This paper analyzes the characteristics of interesting design and the internal relationship between interesting design and user's emotion. By analyzing the market and user characteristics of e-commerce APP, the user needs of current ecommerce APP are summed up. Then from the perspective of e-commerce APP developers, merchants and users to analyze, Combined with the function and new features of animation in E-quotient APP, and the expression and characteristics of interesting design, the intrinsic relationship between the interesting design of animation and the promotion of the user experience of e-commerce APP is obtained. Secondly, according to the different levels of animation, the page and its role in e-commerce APP animation classification, and analyze and summarize all kinds of animation performance and specific characteristics. Aiming at different types of animation, this paper starts from the theory of animation ontology, based on the user investigation of e-commerce APP, synthetically applies the theories of animation design, interactive design, visual communication, psychology and so on. Based on the case study of animation design in the mainstream APP, this paper summarizes the specific methods of interesting design from five angles of animation modeling, action, plot, color and sound. Finally, by using Maslow's theory of human needs, Norman's concept of emotional design and the five levels of user experience, the interesting design of animation in e-commerce APP is divided into three dimensions: instinct layer, experience layer and reflection layer. It also summarizes the thinking and principles to be followed in the interesting design of animation, and provides a set of feasible methodology for the interesting design of animation in APP in the future.
【學位授予單位】：江南大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J218.7
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