插畫手繪形式的價值及在包裝設(shè)計(jì)中的應(yīng)用研究
發(fā)布時間：2018-07-14 20:25
【摘要】：本文以插畫的手繪形式為主要研究對象,探討了數(shù)字化背景下手繪插畫的主要特征和發(fā)展趨勢,分析了手繪插畫形式在包裝設(shè)計(jì)中的表現(xiàn)方法及特點(diǎn),總結(jié)出原創(chuàng)手繪在數(shù)字化的今天存在的必要性及與數(shù)字化技術(shù)的互動性,并舉以實(shí)例得出好的設(shè)計(jì)需具有靈活的藝術(shù)表現(xiàn)手法、源于生活的美學(xué)意圖、觸動記憶的情感注入以及傳承文化的人文理念,最后在對手繪插畫的前景展望中分析了手繪插畫未來的發(fā)展趨勢。不管是傳統(tǒng)手繪還是數(shù)字手繪插畫,手繪作為一種藝術(shù)表現(xiàn)形式在數(shù)字化的今天有著很大的發(fā)展空間,希望能引起同仁對原創(chuàng)手繪插畫的關(guān)注和重視,帶動設(shè)計(jì)及人文的研究和發(fā)展并達(dá)到藝術(shù)與技術(shù)的結(jié)合。 插畫表達(dá)形式多樣,包括攝影、手繪、版畫、拼貼等,而手繪形式又包括兩種手段——傳統(tǒng)手繪和數(shù)字手繪,本文單取手繪一種形式為主線,針對其表現(xiàn)方式、風(fēng)格特征、存在價值及具體應(yīng)用分別進(jìn)行了詳細(xì)的闡述,本文闡述的主要內(nèi)容：(1)文中介紹了插畫的概念、起源與中外插畫的發(fā)展現(xiàn)狀,了解了插畫藝術(shù)的功能價值、表現(xiàn)方法內(nèi)容及應(yīng)用范圍分類、藝術(shù)特征。目的是對插畫藝術(shù)有個全方位的了解。(2)著重分析手繪插畫形式的各種表現(xiàn)技法及風(fēng)格內(nèi)容并舉以實(shí)例。(3)比較傳統(tǒng)手繪和數(shù)碼手繪的異同點(diǎn),分析數(shù)字化時代下。數(shù)字技術(shù)對手繪插畫的影響及如何實(shí)現(xiàn)兩者的互動,藝術(shù)與技術(shù)的結(jié)合。這里強(qiáng)調(diào)的是設(shè)計(jì)構(gòu)思、繪畫技法與電腦技術(shù)三者密不可分,不可偏廢。(4)舉以實(shí)例闡明手繪插畫形式的存在價值及在包裝設(shè)計(jì)中的應(yīng)用研究。得出原創(chuàng)手繪在數(shù)字媒體時代下在平面設(shè)計(jì)中有著廣泛的生存空間及價值意義主要基于以下三個方面：原創(chuàng)手繪插畫設(shè)計(jì)能滿足新生代消費(fèi)人群追求個性和情感共鳴性的心理；中國國家文化軟實(shí)力的加強(qiáng)對設(shè)計(jì)中文化的傳承提出新的要求；以及原創(chuàng)手繪插畫設(shè)計(jì)中的人文理念是高素質(zhì)人才的需要。
[Abstract]:In this paper, the main characteristics and development trend of hand-painted illustrations in digital background are discussed, and the expression methods and characteristics of hand-painted illustrations in packaging design are analyzed. This paper summarizes the necessity of the existence of original hand-drawing in digitization today and its interaction with digital technology, and draws the conclusion that good design needs flexible artistic expression technique, which originates from the aesthetic intention of life. The emotion of touching memory and the humanistic idea of inheriting culture are introduced. Finally, the future development trend of hand-painted illustration is analyzed in the prospect of hand-painted illustration. Whether it is traditional hand-drawing or digital hand-painted illustration, hand-drawing as an artistic expression form in digital today has a great space for development, hoping to cause colleagues to pay attention to the original hand-painted illustration and attention. Drive design and humanities research and development and achieve the combination of art and technology. Illustrations are expressed in various forms, including photography, hand-drawing, printmaking, collage and so on, while hand-drawing forms include two kinds of means-traditional hand-drawing and digital hand-painting. In this paper, only one form of hand-drawing is taken as the main line, aiming at its expression mode and style characteristics. The main contents of this paper are as follows: (1) this paper introduces the concept of illustration, its origin and the development of Chinese and foreign illustrations, and understands the function value of illustration art. The content and scope of application of the method of expression classification, artistic features. The purpose is to have a comprehensive understanding of the art of illustration. (2) to analyze all kinds of expressive techniques and style contents of hand-painted illustration form simultaneously with examples. (3) to compare the similarities and differences between traditional hand-drawing and digital hand-drawing, and to analyze the differences and similarities of traditional hand-drawing and digital hand-drawing in the digital age. The influence of digital technology on hand-drawing illustration and how to realize the interaction between them and the combination of art and technology. This paper emphasizes the idea of design, drawing technique and computer technology are inseparable, can not be partial. (4) to illustrate the existence value of hand-painted illustration form and the application research in packaging design. It is concluded that the original hand-painted graphic design in the digital media era has a wide range of living space and value significance based on the following three aspects: the original hand-painted illustration design can meet the new generation consumer's pursuit of personality and emotional empathy; The strengthening of the soft power of Chinese national culture puts forward new requirements for the inheritance of culture in the design, and the humanistic concept in the original hand-painted illustration design is the need of high-quality talents.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J218.5;J524.2
本文編號：2122851
[Abstract]:In this paper, the main characteristics and development trend of hand-painted illustrations in digital background are discussed, and the expression methods and characteristics of hand-painted illustrations in packaging design are analyzed. This paper summarizes the necessity of the existence of original hand-drawing in digitization today and its interaction with digital technology, and draws the conclusion that good design needs flexible artistic expression technique, which originates from the aesthetic intention of life. The emotion of touching memory and the humanistic idea of inheriting culture are introduced. Finally, the future development trend of hand-painted illustration is analyzed in the prospect of hand-painted illustration. Whether it is traditional hand-drawing or digital hand-painted illustration, hand-drawing as an artistic expression form in digital today has a great space for development, hoping to cause colleagues to pay attention to the original hand-painted illustration and attention. Drive design and humanities research and development and achieve the combination of art and technology. Illustrations are expressed in various forms, including photography, hand-drawing, printmaking, collage and so on, while hand-drawing forms include two kinds of means-traditional hand-drawing and digital hand-painting. In this paper, only one form of hand-drawing is taken as the main line, aiming at its expression mode and style characteristics. The main contents of this paper are as follows: (1) this paper introduces the concept of illustration, its origin and the development of Chinese and foreign illustrations, and understands the function value of illustration art. The content and scope of application of the method of expression classification, artistic features. The purpose is to have a comprehensive understanding of the art of illustration. (2) to analyze all kinds of expressive techniques and style contents of hand-painted illustration form simultaneously with examples. (3) to compare the similarities and differences between traditional hand-drawing and digital hand-drawing, and to analyze the differences and similarities of traditional hand-drawing and digital hand-drawing in the digital age. The influence of digital technology on hand-drawing illustration and how to realize the interaction between them and the combination of art and technology. This paper emphasizes the idea of design, drawing technique and computer technology are inseparable, can not be partial. (4) to illustrate the existence value of hand-painted illustration form and the application research in packaging design. It is concluded that the original hand-painted graphic design in the digital media era has a wide range of living space and value significance based on the following three aspects: the original hand-painted illustration design can meet the new generation consumer's pursuit of personality and emotional empathy; The strengthening of the soft power of Chinese national culture puts forward new requirements for the inheritance of culture in the design, and the humanistic concept in the original hand-painted illustration design is the need of high-quality talents.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J218.5;J524.2
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