本文選題：網(wǎng)絡(luò)漫畫 + 主題　； 參考：《北京郵電大學(xué)》2017年碩士論文

【摘要】：隨著科技的進(jìn)步,互聯(lián)網(wǎng)的迅猛發(fā)展,人們的生活發(fā)生了巨大的變化。相比以前:社會(huì)節(jié)奏加快、生活工作壓力加大,造成人們的心理及生理負(fù)擔(dān)加重,為了適應(yīng)快節(jié)奏的生活,人們漸漸養(yǎng)成了快餐式的閱讀習(xí)慣,更愿意快速高效、輕松愉悅的獲取直觀形象的信息。在這種環(huán)境背景下,人們快速邁進(jìn)了“讀圖時(shí)代”。相比密密麻麻、生硬呆板的文字信息,漫畫更簡(jiǎn)單直觀、生動(dòng)形象,既符合用戶碎片式、快餐式的閱讀習(xí)慣,又能滿足用戶的視覺與精神需求。網(wǎng)絡(luò)漫畫是網(wǎng)絡(luò)新媒體技術(shù)發(fā)展到一定階段的必然產(chǎn)物,較之傳統(tǒng)漫畫具有自由靈活的主題、新穎多樣的表現(xiàn)形式和藝術(shù)特征、多元有效的傳播方式和營(yíng)銷模式,更符合人們?nèi)涨伴喿x需求,深受廣大人們所喜愛,并以驚人的速度蓬勃發(fā)展。作為動(dòng)漫產(chǎn)業(yè)的重要組成部分,近年來網(wǎng)絡(luò)漫畫借助網(wǎng)絡(luò)多媒體技術(shù)、數(shù)字技術(shù)迅速風(fēng)靡全球,其發(fā)展態(tài)勢(shì)充分彰顯了其在文化產(chǎn)業(yè)鏈條上巨大的發(fā)展?jié)摿?同時(shí)作為我國(guó)動(dòng)漫產(chǎn)業(yè)鏈上的重要一環(huán),具有不可估量的經(jīng)濟(jì)價(jià)值、文化價(jià)值和社會(huì)價(jià)值,其強(qiáng)勁的發(fā)展態(tài)勢(shì)值得我們探索和研究。本文著眼于國(guó)內(nèi)優(yōu)秀網(wǎng)絡(luò)漫畫,針對(duì)性對(duì)網(wǎng)絡(luò)漫畫中的一種類型(積極向上、飽含正能量的勵(lì)志主題的網(wǎng)絡(luò)漫畫),選取《滾蛋吧!腫瘤君》、《張小盒》、《阿貍》三個(gè)典型的優(yōu)秀網(wǎng)絡(luò)漫畫多角度進(jìn)行探討研究。以三個(gè)網(wǎng)絡(luò)漫畫的主題(思想、創(chuàng)意、風(fēng)格)、表現(xiàn)形式(呈現(xiàn)方式、表現(xiàn)手法、形象造型、形象色彩)、傳播與營(yíng)銷為主線貫穿全文,彰顯網(wǎng)絡(luò)漫畫在迅速發(fā)展的網(wǎng)絡(luò)新媒體時(shí)代所展現(xiàn)的新的藝術(shù)特征。總結(jié)如何讓網(wǎng)絡(luò)漫畫更好的呈現(xiàn)、更好的表達(dá)、更好的傳播、更好的發(fā)展是本文探討和研究的目的。如何讓網(wǎng)絡(luò)漫畫作品吸引受眾,贏得受眾,讓受眾即認(rèn)可又由衷的發(fā)自內(nèi)心的喜愛,提出合理化的建議,同時(shí)讓網(wǎng)絡(luò)漫畫更好的服務(wù)社會(huì),是筆者選題重要原因。
[Abstract]:With the progress of science and technology, the rapid development of the Internet, people's lives have undergone tremendous changes. Compared with the past: social rhythm accelerated, life and work pressure increased, resulting in increased psychological and physiological burden, in order to adapt to the fast pace of life, people gradually developed a fast-food reading habits, more willing to quickly and efficiently, Easily and pleasantly access to visual image of the information. In this kind of environment background, the people entered the "picture reading age" quickly. Compared with dense, stiff text information, comic books are more simple and intuitive, vivid, not only in accordance with the user fragmentation, fast food reading habits, but also to meet the visual and spiritual needs of users. Network comics is the inevitable outcome of the development of new network media technology to a certain stage. Compared with traditional comics, it has a free and flexible theme, novel and diverse forms of expression and artistic features, multiple and effective modes of communication and marketing mode. More in line with the needs of people before the day, deeply loved by the majority of people, and at an astonishing pace of vigorous development. As an important part of the animation industry, in recent years, with the help of the network multimedia technology, the digital technology has quickly swept the world, and its development situation has fully demonstrated its huge development potential in the cultural industry chain. At the same time, as an important link in China's animation industry chain, it has inestimable economic value, cultural value and social value, its strong development situation is worth our exploration and research. This article focuses on the domestic excellent network comics, targeted to a type of network comics (positive, full of positive energy of inspirational theme of the network comic book, select "fuck off!" Tumor King, Zhang Xiaobo and Beaver, three typical excellent comics were studied from different angles. The main line is the theme of three network comics (thought, creativity, style, form of expression (presentation, expression, image modeling, image color, communication and marketing). It shows the new artistic features of network comics in the era of rapid development of new network media. The purpose of this paper is to summarize how to make web comics better presentation, better expression, better dissemination and better development. It is an important reason for me to choose this topic how to make the network comics attract the audience, win the audience, let the audience recognize and sincerely love from the heart, put forward the reasonable suggestion, at the same time let the network comics better serve the society.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J218.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前7條

1 姜秀梅;宋靜;;手機(jī)動(dòng)漫的發(fā)展歷史[J];山西青年;2016年22期

2 矯健;;動(dòng)態(tài)漫畫:移動(dòng)終端漫畫的新形態(tài)[J];出版參考;2015年16期

3 米高峰;袁媛;;新媒體時(shí)代的漫畫新“動(dòng)”態(tài)——?jiǎng)討B(tài)漫畫[J];藝術(shù)評(píng)論;2015年10期

4 張澤芹;;新媒體語境下的漫畫創(chuàng)作[J];青年文學(xué)家;2015年03期

5 陳雷;;從動(dòng)態(tài)漫畫的興起看信息時(shí)代下動(dòng)漫形式的發(fā)展趨勢(shì)[J];裝飾;2014年12期

6 朱明帆;;淺談角色造型設(shè)計(jì)在動(dòng)畫中的重要性[J];大眾文藝;2014年21期

7 洪lN;;心理需求對(duì)日本漫畫創(chuàng)作與傳播的影響[J];現(xiàn)代傳播(中國(guó)傳媒大學(xué)學(xué)報(bào));2013年03期

相關(guān)重要報(bào)紙文章 前2條

1 章紅雨;;原創(chuàng)漫畫出版須有平臺(tái)支撐[N];中國(guó)新聞出版報(bào);2012年

2 蔣夢(mèng)惟;;“微漫畫”帶領(lǐng)動(dòng)漫業(yè)走向快節(jié)奏[N];北京商報(bào);2012年

相關(guān)博士學(xué)位論文 前1條

1 于君英;品牌價(jià)值的形象識(shí)別效應(yīng)研究[D];東華大學(xué);2011年

，

本文編號(hào)：1905166