發(fā)布時間：2018-04-29 12:46

  本文選題：新媒體時代 + 手繪動畫　； 參考：《東北師范大學》2017年碩士論文

【摘要】：隨著新媒體的普及,數(shù)字動畫也極速占領了動畫市場,由于制作效率高,成本相較于傳統(tǒng)手繪動畫更低,使得手繪動畫在市場上受到了極大沖擊,同時三維技術的迅速發(fā)展,也改變著觀眾的視覺審美傾向,使觀眾審美更加傾向于立體的、真實的畫面,這使得手繪動畫在數(shù)字技術遍布市場的境況下舉步維艱。然而手繪動畫作為一門藝術形式,必然有其獨特氣質。在傳統(tǒng)媒體時代,我們將手繪動畫與繪畫相比較,他有了“能動”的特性;與電影電視劇相比較,有了“不受時間空間約束”的特性,所以手繪動畫在傳統(tǒng)媒體時代有著輝煌的成就。進入新媒體時代后,信息的迅速更迭給手繪動畫這種需要長周期制作的藝術形式當頭一棒,跟不上時代發(fā)展的東西往往會被淘汰,但是我們卻發(fā)現(xiàn),手繪動畫雖然在動畫市場中逐步隱退,但并沒有消亡,而是以小眾化的方式出現(xiàn)在高校和獨立創(chuàng)作人的作品中,于是在新媒體時代,手繪動畫因其無限可能的表現(xiàn)力,成為人們表達獨立思想,創(chuàng)造強烈個人風格的表現(xiàn)方式,這種個人意志滲透在動畫制作的每一個環(huán)節(jié)當中,所以本文在新媒體的語境中以手繪動畫的小眾化表現(xiàn)方式為論點來闡釋手繪動畫是如何體現(xiàn)獨立意志的。反觀在新媒體環(huán)境中產生并迅速興盛起來的快餐式數(shù)字動畫,高效率低成本的優(yōu)點的確很適應這個新陳代謝無比迅速的新媒體時代,而“快”的背后卻是審美單一、生產機械化、缺乏思考等一系列不可避免的問題,在這種浮躁的動畫制作氛圍中,手繪動畫蘊含的思想與美學價值就顯得難得可貴。伴隨著海量信息的淹沒,越來越多的人開始在這片大海中尋找自我,不再滿足于“量”,轉而尋求“質”,這就給傳統(tǒng)的手繪動畫提供了新的出路。然而想要在新媒體環(huán)境中迅速成長,手繪動畫就必須適應新時代的發(fā)展特點,于是產生了手繪動畫與數(shù)字技術相結合的制作方式,與現(xiàn)代傳播媒體相結合的傳播途徑,思想上既要保留人文藝術底蘊,又要有新觀念的加入。文中綜合分析了手繪動畫的國內外現(xiàn)狀與其創(chuàng)作中的獨特表現(xiàn)方式,總結出手繪動畫在新媒體時代下對數(shù)字動畫的啟示意義,并提出了以現(xiàn)代技術與現(xiàn)代思維相結合的發(fā)展方向。本文期望可以通過對手繪動畫的獨特性表現(xiàn)分析,使動畫人和觀眾體會到手繪動畫獨有的藝術魅力,也希望本研究可以為手繪動畫的發(fā)展貢獻微薄力量。
[Abstract]:With the popularity of new media, digital animation also occupies the animation market extremely quickly. Because of the high production efficiency and lower cost compared with traditional hand-drawn animation, hand-drawn animation has been greatly impacted in the market, and the rapid development of three-dimensional technology. It also changes the visual aesthetic tendency of the audience, makes the audience aesthetic more inclined to three-dimensional, real picture, which makes hand-drawn animation difficult in the digital technology all over the market. However, hand-drawn animation as an art form, must have its unique temperament. In the age of traditional media, when we compare hand-drawn animation with painting, he has the characteristics of "dynamic" and "not subject to the constraints of time and space" compared with movies and TV series. So hand-drawn animation in the traditional media era has a brilliant achievement. After entering the age of new media, the rapid change of information gives a blow to hand-drawn animation, an art form that needs to be produced for a long time, and things that can't keep up with the development of the times are often eliminated, but we find that Although hand-painted animation has retreated gradually in the animation market, it has not died out, but instead appeared in the works of colleges and independent creators in a small number of ways, so in the new media era, hand-painted animation has infinite potential for its expressive power. It becomes a way for people to express their independent ideas and create strong personal styles, and this personal will permeates every link in animation production. So in the context of new media, this paper tries to explain how hand-drawn animation embodies its independent will. On the other hand, the fast food digital animation produced in the new media environment and flourished rapidly, the advantages of high efficiency and low cost are really very suitable for this new media era with a fast metabolism, but behind the "fast" is a single aesthetic. Production mechanization, lack of thinking and a series of inevitable problems, in this impetuous animation production atmosphere, hand-drawn animation contains the thought and aesthetic value is rare and valuable. With the flood of information, more and more people begin to find themselves in the sea, no longer satisfied with "quantity", instead of "quality", which provides a new way for traditional hand-drawn animation. However, in order to grow rapidly in the new media environment, hand-drawn animation must adapt to the characteristics of the development of the new era. In thought, we should not only retain the humanistic and artistic background, but also join the new concept. This paper comprehensively analyzes the present situation of hand-drawn animation at home and abroad and its unique ways of expression in its creation, and summarizes the enlightenment significance of hand-painted animation to digital animation in the new media era. The development direction of combining modern technology with modern thinking is put forward. This paper hopes that the unique performance of hand-painted animation can be analyzed, so that animators and viewers can realize the unique artistic charm of hand-drawn animation, and hope that this study can contribute to the development of hand-painted animation.
【學位授予單位】：東北師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J218.7

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本文編號：1819992