本文選題：插畫　切入點：新銳插畫　出處：《浙江理工大學》2013年碩士論文　論文類型：學位論文

【摘要】：在視覺傳播時代，插畫作為一種重要的視覺傳達方式，被廣泛應用于書籍、報刊雜志、平面廣告、影視媒體、網(wǎng)絡平臺等多個領域。其中新銳插畫由于時尚、個性、新穎、創(chuàng)意的表現(xiàn)形式以及體現(xiàn)了創(chuàng)作者新銳的人生觀、價值觀，與年輕一代產生了很深的共鳴，近年來受眾青睞與日俱增，這種現(xiàn)象引起了國內企業(yè)的關注。與國外品牌相比，國產品牌在品牌推廣上不夠深入，因此需要新的血液和新的活力來增加品牌推廣力度。新銳插畫的流行，成為國產品牌推廣的契機及途徑。近幾年來，一些國產品牌紛紛與新銳插畫師合作，對國產品牌進行了深入的推廣，給國內市場帶來了新的面貌。 本文的研究目的在于通過對新銳插畫的分析，探析新銳插畫如何有效地為國產品牌推廣服務。為了達到這一研究目的，本文采用了理論分析與設計實踐相互結合的研究方法。文章主體集中在三、四、五、六章，其中第三、四、五為本文重點。第二章論述了新銳插畫的相關構成，包括組成元素、技術支持、表現(xiàn)風格等，為下文與國產品牌推廣的結合作好鋪墊。第三章則順勢分析了新銳插畫應用于國產品牌推廣的契機。通過第三章的分析推理，，第四章具體展開分析新銳插畫對國產品牌推廣具有怎樣的適用優(yōu)勢。通過第四章的理論分析，第五章從案例分析的角度論述了新銳插畫是如何有效為國產品牌推廣服務的。為了進一步論證新銳插畫對品牌推廣的適用性，論文第六章從筆者自身實踐設計角度來加以輔助說明和論證。在論文最后，筆者對新銳插畫應用于國產品牌推廣做了思考與展望，以期豐富理論的完整性與后續(xù)研究的可行性。本文的研究意義首先在于通過對新銳插畫的解剖和分析，包括新銳插畫的闡釋，組成元素，表現(xiàn)風格，技術支持等方面，對新銳插畫做了整理和歸納，以期進一步豐富插畫理論的綜合知識。其次為本土設計師和國產品牌企業(yè)更好地認識新銳插畫對品牌推廣的價值提供理論支持。
[Abstract]:In the era of visual communication, illustration, as an important way of visual communication, is widely used in books, newspapers and magazines, print advertisements, film and television media, network platform and other fields. The form of creative expression and reflect the creators new outlook on life, values, and the younger generation has a deep resonance, in recent years the audience is growing, this phenomenon has attracted the attention of domestic enterprises. Compared with foreign brands, Domestic brands are not deep enough in brand promotion, so they need new blood and new vitality to increase brand promotion. The popularity of new cutting-edge illustrations has become an opportunity and a way to promote domestic brands. In recent years, Some domestic brands have cooperated with the new illustrator to promote the domestic brands and brought a new look to the domestic market. The purpose of this paper is to find out how the new cutting-edge illustrator can effectively serve the domestic brand promotion through the analysis of the new cutting-edge illustrator. This paper adopts the research method of combining theoretical analysis and design practice. The main body of the article is focused on three, four, five and six chapters, among which the third, fourth and fifth are the focal points of this paper. Technical support, performance style and so on, which pave the way for the combination of the following and domestic brand promotion. Chapter three analyzes the opportunity of applying new cutting-edge illustrations to the promotion of domestic brands. In chapter 4th, the author analyzes how the new cutting-edge illustrator can be applied to the promotion of domestic brands. Through the theoretical analysis of chapter 4th, Chapter 5th discusses how Xinrui illustrator can effectively serve domestic brand promotion from the point of view of case analysis, in order to further demonstrate the applicability of Xinrui illustrator to brand promotion. In chapter 6th, the author explains and proves it from the angle of author's own practice design. Finally, the author thinks and looks forward to the application of new cutting-edge illustrator to the promotion of domestic brand. In order to enrich the integrity of the theory and the feasibility of the follow-up study, the significance of this paper lies in the dissection and analysis of the new cutting-edge illustration, including the interpretation of the new cutting-edge illustration, the elements of composition, the style of expression, the technical support, and so on. In order to further enrich the comprehensive knowledge of the illustration theory, the author provides theoretical support for local designers and domestic brand enterprises to better understand the value of new cutting-edge illustrator to brand promotion.
【學位授予單位】：浙江理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J218.5

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本文編號：1639020