本文關鍵詞： 傳統(tǒng)文化 文化產(chǎn)業(yè) 楊柳青年畫 產(chǎn)業(yè)化路徑 產(chǎn)業(yè)化模式　出處：《天津大學》2014年碩士論文　論文類型：學位論文

【摘要】：產(chǎn)業(yè)化保護模式是非物質(zhì)文化遺產(chǎn)保護的重要途徑。天津楊柳青木版年畫是中國首批非物質(zhì)文化遺產(chǎn),隨著時代的發(fā)展和人們生活方式的變化,面臨著繼承保護和創(chuàng)新發(fā)展的許多問題和挑戰(zhàn)。作為傳統(tǒng)的民間手工藝品,楊柳青年畫應針對擁有較高經(jīng)濟開發(fā)價值和市場開發(fā)前景的特點,在進行原生態(tài)、本真性保護的同時,走產(chǎn)業(yè)化發(fā)展道路,實現(xiàn)在開發(fā)中傳承、在傳承中保護。本文著重分析了楊柳青年畫在產(chǎn)生發(fā)展過程中市場要素所發(fā)揮的重要作用,以及楊柳青年畫自身所擁有的市場化特征,論證了其所具備的市場化先天條件。本文采用SWOT方法,分析了楊柳青年畫產(chǎn)業(yè)化進程中面臨的優(yōu)勢、劣勢、機遇和威脅,提出了楊柳青年畫產(chǎn)業(yè)化可選擇做大優(yōu)勢的增長性戰(zhàn)略和拉長短板的扭轉型戰(zhàn)略兩條路徑;明確了楊柳青年畫產(chǎn)業(yè)化應該以規(guī)�；�、品牌化、系列化、基地化為方向,努力解決好傳統(tǒng)手工工藝前提下的產(chǎn)品生產(chǎn)、現(xiàn)代營銷手段下的產(chǎn)品銷售、多種類多途徑下的人才培養(yǎng)、經(jīng)濟一體化背景下的產(chǎn)業(yè)融合幾個關鍵環(huán)節(jié),從而推動楊柳青年畫沿著科學的產(chǎn)業(yè)化道路走下去。同時,提出楊柳青年畫產(chǎn)業(yè)化應發(fā)揮市場主導和政府推動的雙重作用,政府應側重做好保護傳承、引導扶持、管理服務工作。
[Abstract]:Industrialization protection model is an important way to protect intangible cultural heritage. Tianjin Yangliuqing wooden New year painting is the first batch of intangible cultural heritage in China. With the development of the times and the change of people's way of life, Faced with many problems and challenges of inheritance, protection and innovative development. As traditional folk handicrafts, Yangliuqing New year paintings should aim at the characteristics of higher economic development value and market development prospects, and carry out original ecology, At the same time, we should take the road of industrialization development, realize inheritance in development and protect in inheritance. This paper analyzes the important role of Yangliuqing New year painting in the process of production and development. This paper analyzes the advantages, disadvantages, opportunities and threats in the industrialization of Yangliuqing New year paintings by using SWOT method. This paper puts forward two ways of the industrialization of Yangliuqing New year Picture, which can be chosen as the growth strategy of great advantage and the twisting strategy of lengthening the short board, and makes it clear that the industrialization of Yangliuqing New year Picture should be in the direction of scale, brand, serialization, base, etc. Efforts to solve the traditional handicraft under the premise of product production, modern marketing means under the product sales, multi-type and multi-way talent training, economic integration under the background of industrial integration of several key links, At the same time, the author points out that the industrialization of Yangliuqing New year Pictures should play a dual role of market leading and government promotion, and the government should focus on protecting and inheriting, guiding and supporting. Manage service work.
【學位授予單位】：天津大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：J218.3

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