認知語言學(xué)家Forceville的著作《廣告中的圖畫隱喻》開啟了對多模態(tài)隱喻的研究。目前學(xué)界對于多模態(tài)隱喻的研究主要是基于語類的案例研究,涉及廣告、影視、漫畫、圖標、音樂、手勢語等,甚少有研究關(guān)注�；罩卸嗄B(tài)隱喻的意義構(gòu)建,尤其是中國少數(shù)民族自治區(qū)的大學(xué)�；�,雖有涉及,多是基于社會符號學(xué)視角下的研究。而大學(xué)�；兆鳛榇髮W(xué)身份的標志,是大學(xué)對外宣傳的名片,凸顯大學(xué)的整體形象。大學(xué)�；胀ㄟ^文字、圖像、顏色和圖形等多種模態(tài)表征意義,彰顯出學(xué)校的辦學(xué)理念、辦學(xué)特色以及辦學(xué)追求,是大學(xué)文化的重要組成部分,構(gòu)成多模態(tài)隱喻。由此,本文收集了中國五個少數(shù)民族自治區(qū)的58所大學(xué)的�；�,擬從認知語言學(xué)的視角,運用概念隱喻理論和趙秀風(fēng)提出的多模態(tài)隱喻整合模型,聚焦大學(xué)�；罩卸嗄B(tài)整體意義的動態(tài)構(gòu)建過程,采用定量與定性相結(jié)合的研究方法探究大學(xué)校徽多模態(tài)隱喻映射與合成機制,對大學(xué)�；者M行個案分析,力圖從本質(zhì)上闡釋�；盏谋磉_效果與意義產(chǎn)生的認知機制。同時總結(jié)少數(shù)民族自治區(qū)的大學(xué)�；斩嗄B(tài)隱喻的特征,以此為分析背景,嘗試性的從多模態(tài)隱喻的認知研究視角為�；赵O(shè)計提出些許建議。研究發(fā)現(xiàn),雙域映射很好的闡明了不同模態(tài)作為源... 

【文章來源】：內(nèi)蒙古工業(yè)大學(xué)內(nèi)蒙古自治區(qū)

【文章頁數(shù)】：81 頁

【學(xué)位級別】：碩士

【文章目錄】：
Abstract
摘要
Chapter One Introduction
    1.1 Background of the Study
    1.2 Significance and Objectives of the Study
    1.3 Data Collection and Methodology of the Study
    1.4 Structure of the Study
Chapter Two Literature Review
    2.1 Overview of Multimodal Metaphor
    2.2 Previous Studies on Multimodal Metaphor
        2.2.1 Previous Studies on Multimodal Metaphor Abroad
        2.2.2 Previous Studies on Multimodal Metaphor at Home
    2.3 Previous Studies on University Emblems
Chapter Three Theoretical Framework
    3.1 Conceptual Metaphor
        3.1.1 Working Mechanism of Conceptual Metaphors
        3.1.2 Interaction between Conceptual Metaphor and Metonymy
    3.2 Conceptual Integration Model Based on Mutimodal Metaphor
Chapter Four Conceptual Metaphor Analysis of MultimodalMetaphor in University Emblems from Ethnic Minority AutonomousRegions
    4.1 Color Metaphor
        4.1.1 Blue Metaphor
        4.1.2 Red Metaphor
        4.1.3 Green Metaphor
        4.1.4 White Metaphor
        4.1.5 Yellow Metaphor
        4.1.6 Purple Metaphor
        4.1.7 Silver Metaphor
    4.2 Graphics Metaphor
    4.3 Word Metaphor
    4.4 Image Metaphor
        4.4.1 Non-Cultural Symbols
        4.4.2 Cultural Symbols
Chapter Five Conceptual Integration Model of Multimodal Metaphorin University Emblems
    5.1 University Emblem of Word Classes
    5.2 University Emblem of Word - Concrete Image Binding Classes
    5.3 University Emblem of Word - Abstract Image Binding Classes
    5.4 University Emblem of Abstract Image Classes
Conclusion
Works Cited
ACKNOWLEDGEMENTS
Appendix
Publications, Research Projects & Awards
Biodata



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