【摘要】：本文主要探討了一種特殊結(jié)構(gòu)，即中動結(jié)構(gòu)，包括英語中動結(jié)構(gòu)和漢語中動結(jié)構(gòu)。根據(jù)何文忠對中動結(jié)構(gòu)的觀點，即中動結(jié)構(gòu)的表現(xiàn)形式可以用“名詞短語+動詞短語+附加詞”來表示；在句法形態(tài)上是主動態(tài)和被動態(tài)的混合；在語義上凸顯的是主語的內(nèi)在屬性，其對動詞所指示的虛擬事件的發(fā)生有著促進(jìn)作用，，本文從認(rèn)知角度對中動結(jié)構(gòu)的形成進(jìn)行了闡釋，并說明了它在廣告語篇中的應(yīng)用。 認(rèn)知語法學(xué)家認(rèn)為句型結(jié)構(gòu)是有理據(jù)而非任意的，并且它們反映了現(xiàn)實關(guān)系。在揭示語言結(jié)構(gòu)和人類認(rèn)知之間的相互關(guān)系的過程中，蘭蓋克提出了典型事件模型，它由臺球模型（也叫行為鏈），舞臺模式和角色原型組成。在這理想化的事件模型中，行為鏈的“頭”和“尾”正好和角色原型中的“施事者”和“受事者”相吻合。然而，語言并不總是以這樣一種理想化的模式組織起來，因為對于某個既定的事件的編碼也存在著多種語法手段。對于一個既定事件，要解釋它的各種語言表式形式，主要有三個方面：詳細(xì)度，凸顯和角度。通過這些方式，說話者的側(cè)重和立場就得以體現(xiàn)出來。 基于這些觀點，本文對不同于典型事件的中動結(jié)構(gòu)進(jìn)行了闡釋：被動參與者作主語使它在事件中得到凸顯；動詞用主動形式，強調(diào)了主語內(nèi)在屬性對事件發(fā)生的促進(jìn)作用；施動者的隱含弱化了其對命題結(jié)果的作用力；不可缺少的修飾動詞的附加詞使動詞所指代的事件在很大程度上靜態(tài)化了；將表習(xí)慣性行為和永恒真理的一般現(xiàn)在時用于中動結(jié)構(gòu)中，使命題的非事件性得到凸顯。 關(guān)于中動結(jié)構(gòu)的應(yīng)用，本文通過對例子的分析和對中動結(jié)構(gòu)與非中動結(jié)構(gòu)的對比研究說明其在廣告中的效果：在廣告措辭上，中動結(jié)構(gòu)的簡短性為廣告主節(jié)省了一筆廣告費；在介紹產(chǎn)品的性能上，中動結(jié)構(gòu)的類屬性特征和對主語內(nèi)在屬性的凸顯起到很大的作用。此外，中動機構(gòu)中的隱含施事者顯示了廣告的客觀性，這在某種程度上更有說服力；被推銷的產(chǎn)品或服務(wù)的名稱放在中動結(jié)構(gòu)的主語位置，更能夠引起人們對它的注意。
[Abstract]:This paper mainly discusses one kind of special structure, namely, the middle structure, including English and Chinese. According to he Wenzhong's view on the middle verb structure, the expression form of the middle verb structure can be expressed by "noun phrasal verb phrase adjunct", and the syntactic form is a mixture of main dynamic and being dynamic. Semantically, the intrinsic attribute of the subject is highlighted, which promotes the occurrence of the virtual event indicated by the verb. This paper explains the formation of the middle verb structure from the cognitive point of view, and explains its application in advertising discourse. Cognitive grammars believe that sentence structures are motivated rather than arbitrary, and they reflect realistic relationships. In the process of revealing the relationship between language structure and human cognition, Langaker proposed a typical event model, which consists of billiard ball model (also called behavior chain), stage model and role prototype. In this idealized event model, the "head" and "tail" of the behavior chain coincide with the "agent" and "subject" in the role prototype. However, languages are not always organized in such an idealized way, because there are many grammatical devices to encode a given event. For a given event, there are three main aspects to explain its various linguistic forms: detail, prominence, and angle. Through these means, the speaker's focus and position can be reflected. Based on these viewpoints, this paper explains the middle structure which is different from the typical event: passive participant as subject makes it prominent in event, verb with active form, emphasizing the role of the intrinsic attribute of subject in promoting the occurrence of event; The implicature of the executor weakens its force on the propositional result, and the indispensable adjunct modifies the verb to a great extent, which makes the events referred to by the verb static to a great extent. In this paper, the general present tense of habitual behavior and eternal truth is used in the structure of intermediate motion, so that the non-eventuality of propositions is highlighted. With regard to the application of the middle structure, this paper shows its effect in the advertisement by analyzing the examples and comparing the middle structure with the non-middle structure: in the advertising wording, the brevity of the middle structure saves the advertisers a sum of advertising expenses; In introducing the performance of the product, the characteristics of the class attribute of the intermediate structure and the salience of the intrinsic attribute of the subject play a great role. In addition, the implicator in the middle mechanism shows the objectivity of the advertisement, which is more persuasive to a certain extent; the name of the product or service being marketed is placed in the subject position of the middle structure, and it can attract people's attention.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：H314;H146

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