微博熱門話題意義生成的符號學(xué)分析
發(fā)布時間：2018-10-25 10:58
【摘要】：麥克盧漢（McLuhan,1992）曾說過，，媒介是人類社會前進(jìn)的動力。在互聯(lián)網(wǎng)、手機(jī)等媒介融合技術(shù)發(fā)展的大背景之下，微博這一新興的媒介形態(tài)應(yīng)運(yùn)而生。微博的產(chǎn)生影響了人們獲取信息的方式并引起了一場微革命。它的編輯文本通常被限制在140字符以內(nèi)，短小精悍且易于傳播。用戶可以隨時隨地利用計算機(jī)、手機(jī)等各種連接網(wǎng)絡(luò)的終端訪問微博，以短信息的形式發(fā)布最新的動態(tài)和想法。微博平臺規(guī)模迅速發(fā)展，其提供的服務(wù)功能也越來越豐富，而熱點話題的推薦己經(jīng)成為幾乎所有微博平臺共有的主要功能。微博自從問世起，就受到國內(nèi)外研究者的青睞。國外關(guān)于微博的研究主要集中在對微博本身的研究，微博的跨學(xué)科研究，以及微博在政治、經(jīng)濟(jì)、文化等領(lǐng)域的應(yīng)用。國內(nèi)研究主要集中在微博的營銷模式，微博的傳播機(jī)制及其新聞學(xué)應(yīng)用研究。然而，國內(nèi)外從符號學(xué)角度研究微博意義生成機(jī)制的研究卻寥寥無幾。 本文從微博的鼻祖—Twitter以及國內(nèi)最大的微博網(wǎng)站—新浪微博中選取一個共同的熱門話題—意大利游輪觸礁擱淺事故作為研究對象，搜集微博用戶關(guān)于這一話題所發(fā)布的微博作為語料，運(yùn)用格雷馬斯的語義學(xué)描寫步驟對語料進(jìn)行分析整理，最后運(yùn)用羅蘭·巴爾特符號學(xué)的基本原則與方法，對微博熱門話題的意義生成機(jī)制進(jìn)行研究，并通過對比分析研究Twitter和新浪微博在熱門話題意義呈現(xiàn)方式上的異同。通過本研究的分析，證明微博熱門話題的意義生成過程其實是一個意義賦予的二級符號意指過程。第一層次意指過程是能指（聲音形象）與所指（概念）結(jié)合成初級符號（即熱門話題的標(biāo)題），獲取直指意義。第二層次的意指過程是把初級符號即熱門話題的標(biāo)題當(dāng)作一個新的能指，在發(fā)展的社會環(huán)境及文化背景中直指意義被不斷地定義、抽空、填筑從而被賦予新的所指最終得到新的意義即涵指意義。Twitter和新浪微博熱門話題的意義生成過程都遵循了意義賦予的二級符號意指過程。微博熱門話題的直指意義是某事件本身，涵指意義在微博傳播中，即社會環(huán)境和文化背景中形成。但Twitter用戶更傾向于表達(dá)熱門話題的直指意義，新浪微博用戶在表達(dá)直指意義的同時相對Twitter用戶更傾向于表達(dá)涵指意義。在觀察Twitter用戶和新浪微博用戶發(fā)布的微博時發(fā)現(xiàn)，形容詞都表示民眾對某一熱門話題或事件的主要社會評價，動詞都表示事件本身的動作特征及社會民眾對該事件的社會行為。名詞都表示與事件相關(guān)的人物，對象，地點等基本要素。然而，Twitter用戶相對于新浪微博用戶更傾向于用形容詞描述與事件相關(guān)的人或事物，新浪微博用戶更傾向于用形容詞表達(dá)對該事件或話題的觀點或評價。另外，新浪微博用戶相對于Twitter用戶更傾向于使用一些與事件的直接構(gòu)成成分不相關(guān)的名詞。這表明Twitter用戶更加注重對事件本身的描述；新浪微博用戶傾向于提供更多與事件本身相關(guān)的信息。這反映了美國人崇尚就事論事的觀念，以及中國人注重獲取大量與事件相關(guān)的信息的觀念。
[Abstract]:McLuhan (1992) once said that the media is the motive force of the human society. In the background of the development of media fusion technology such as the Internet and mobile phones, micro-Bo's emerging media form came into being. Micro-Bo's production has affected people's access to information and led to a micro-revolution. Its editorial text is usually limited to 140 characters short and easy to spread. Users can use computers, mobile phones and other terminals to access microblogs anytime, anywhere, and publish the latest developments and ideas in the form of short messages. With the rapid development of the micro-bo platform, the service function provided by the platform is becoming more and more abundant, and the recommendation of this topic has become the main function of almost all the micro-bo platforms. Since its birth, microbo has been favored by researchers at home and abroad. The study of microbo in foreign countries mainly focuses on the research of microbo itself, the interdisciplinary research of microbo, and the application of microbo in politics, economy, culture and so on. The domestic research mainly focuses on the marketing mode of microbo, the communication mechanism of microbo and its application research. However, at home and abroad, the research on the micro-wave meaning generation mechanism from the perspective of semiotics has not been studied. This paper selects a common hot topic from Microbo's nose and Twitter as well as the largest micro-Bo website in China, and selects a common hot topic in Sina Weibo as the research object, and collects the micro-Bo users published by the micro-Bo users on this topic as the research object. The corpus is used to analyze and sort the corpus using the semantic description steps of Greimus, and finally, using the basic principles and methods of Roland Barter Semiotics, the meaning generation mechanism of micro-Bo hot topic is carried out. By contrast, the research on Twitter and Sina Weibo was presented in a hot topic. Through the analysis of this study, it is proved that the significance of micro-Bo's hot topic is actually a secondary symbol given by meaning. Process. The first level means that the process refers to the combination of (sound image) with the meaning (concept) into a primary symbol (i.e., a title of a hot topic) to acquire a straight finger. Meaning: The meaning of the second level is to use the title of the primary symbol, which is a hot topic, as a new meaning, which is defined, evacuated and filled in the social environment and cultural background of development, so as to be endowed with the new meaning, namely the culvert means. Meaning: The meaning generation process of Twitter and Sina Weibo has followed the meaning ascribed to the secondary symbol. Process. The direct meaning of microbo's hot topic is an event itself, which means that the meaning is in the spread of microbo, that is, the social environment and the cultural background. However, Twitter users are more inclined to express the meaning of a hot topic, and Sina Weibo users are more inclined to express the meaning of words while expressing their meaning. Significance. When observing the micro-Bo published by Twitter users and Sina Weibo users, the adjectives mean that the adjective is the main social evaluation of a hot topic or event, and the verb indicates the action characteristics of the event itself and the social public's social impact on the event act. A noun represents a person, object, place, etc. relating to an event. However, Twitter users prefer to use adjectives to describe people or things related to events, and Sina Weibo users prefer to express their views on the event or topic with adjectives. In addition, Sina Weibo users are more inclined to use some of the direct constituent elements that do not relate to events, compared to Twitter users Noun. This suggests that Twitter users are more focused on the description of events themselves; Sina Weibo users tend to provide more information about events themselves Information. This reflects the notion that Americans advocate on things, as well as Chinese focus on acquiring large numbers of events-related information
【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：H0-05
本文編號：2293512
[Abstract]:McLuhan (1992) once said that the media is the motive force of the human society. In the background of the development of media fusion technology such as the Internet and mobile phones, micro-Bo's emerging media form came into being. Micro-Bo's production has affected people's access to information and led to a micro-revolution. Its editorial text is usually limited to 140 characters short and easy to spread. Users can use computers, mobile phones and other terminals to access microblogs anytime, anywhere, and publish the latest developments and ideas in the form of short messages. With the rapid development of the micro-bo platform, the service function provided by the platform is becoming more and more abundant, and the recommendation of this topic has become the main function of almost all the micro-bo platforms. Since its birth, microbo has been favored by researchers at home and abroad. The study of microbo in foreign countries mainly focuses on the research of microbo itself, the interdisciplinary research of microbo, and the application of microbo in politics, economy, culture and so on. The domestic research mainly focuses on the marketing mode of microbo, the communication mechanism of microbo and its application research. However, at home and abroad, the research on the micro-wave meaning generation mechanism from the perspective of semiotics has not been studied. This paper selects a common hot topic from Microbo's nose and Twitter as well as the largest micro-Bo website in China, and selects a common hot topic in Sina Weibo as the research object, and collects the micro-Bo users published by the micro-Bo users on this topic as the research object. The corpus is used to analyze and sort the corpus using the semantic description steps of Greimus, and finally, using the basic principles and methods of Roland Barter Semiotics, the meaning generation mechanism of micro-Bo hot topic is carried out. By contrast, the research on Twitter and Sina Weibo was presented in a hot topic. Through the analysis of this study, it is proved that the significance of micro-Bo's hot topic is actually a secondary symbol given by meaning. Process. The first level means that the process refers to the combination of (sound image) with the meaning (concept) into a primary symbol (i.e., a title of a hot topic) to acquire a straight finger. Meaning: The meaning of the second level is to use the title of the primary symbol, which is a hot topic, as a new meaning, which is defined, evacuated and filled in the social environment and cultural background of development, so as to be endowed with the new meaning, namely the culvert means. Meaning: The meaning generation process of Twitter and Sina Weibo has followed the meaning ascribed to the secondary symbol. Process. The direct meaning of microbo's hot topic is an event itself, which means that the meaning is in the spread of microbo, that is, the social environment and the cultural background. However, Twitter users are more inclined to express the meaning of a hot topic, and Sina Weibo users are more inclined to express the meaning of words while expressing their meaning. Significance. When observing the micro-Bo published by Twitter users and Sina Weibo users, the adjectives mean that the adjective is the main social evaluation of a hot topic or event, and the verb indicates the action characteristics of the event itself and the social public's social impact on the event act. A noun represents a person, object, place, etc. relating to an event. However, Twitter users prefer to use adjectives to describe people or things related to events, and Sina Weibo users prefer to express their views on the event or topic with adjectives. In addition, Sina Weibo users are more inclined to use some of the direct constituent elements that do not relate to events, compared to Twitter users Noun. This suggests that Twitter users are more focused on the description of events themselves; Sina Weibo users tend to provide more information about events themselves Information. This reflects the notion that Americans advocate on things, as well as Chinese focus on acquiring large numbers of events-related information
【學(xué)位授予單位】：西北師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：H0-05
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