發(fā)布時(shí)間：2018-08-30 19:59

【摘要】：主位推進(jìn)模式及主位述位分析是語篇分析的重要手段。語篇中的主位推進(jìn)模式直接影響著語篇結(jié)構(gòu)和信息的邏輯發(fā)展順序。一則語篇是否連貫流暢，其中的主位推進(jìn)模式也發(fā)揮著舉足輕重的作用。根據(jù)系統(tǒng)功能語法的理論，在任何一種語言的框架下，每一個(gè)句子都可以被劃分為主位、述位或主位部分、述位部分。如果說每一條信息都是主位與述位的總和，那么語篇就是若干信息的總和聯(lián)結(jié)。為了實(shí)現(xiàn)語篇的連貫，相鄰句間或前后句中的主位和述位都以某種符合邏輯語義的方式相聯(lián)系和重復(fù)，這種方式就叫做主位推進(jìn)模式。在系統(tǒng)功能語法的指導(dǎo)下，國內(nèi)外學(xué)者對(duì)主位推進(jìn)模式的分析已經(jīng)做了大量深入的研究，涉及寫作教學(xué)、聽力教學(xué)、新聞?wù)Z篇、學(xué)術(shù)論文、公益廣告等方面，但主位推進(jìn)模式在英漢廣告中的對(duì)比分析尚不多見。 隨著全球商業(yè)化和信息化的迅速發(fā)展，廣告作為一種銷售和信息交流的手段，在商業(yè)活動(dòng)中起著越來越重要的作用，大量深入的研究也圍繞著廣告語篇展開。因此，本文通過實(shí)證性分析對(duì)英漢廣告語篇的主位推進(jìn)模式進(jìn)行對(duì)比研究，力圖解決以下兩個(gè)問題：（1）從英漢廣告語篇中主位推進(jìn)模式出現(xiàn)的不同頻率上可以歸納出哪些異同點(diǎn)？（2）商品的種類是否會(huì)影響廣告語篇中主位推進(jìn)模式的選擇？ 本研究試圖幫助廣告撰稿人在腦海中建立起廣告語篇結(jié)構(gòu)的基本模型；主位推進(jìn)模式的選擇對(duì)于廣告功能的發(fā)揮有直接的影響，通過這項(xiàng)研究，廣告撰稿人能夠以一種恰當(dāng)?shù)哪Ｊ浇M織傳遞信息，以確保廣告功能的進(jìn)一步發(fā)揮。本研究還能夠使讀者準(zhǔn)確地理解廣告語篇中的信息流程。基于本研究的結(jié)論，，英漢廣告譯者將了解中英文廣告的不同特點(diǎn)，應(yīng)用于日后的翻譯過程中。另外，通過本文對(duì)廣告語篇主位推進(jìn)的分析，廣告學(xué)習(xí)者能夠更多地理解廣告語篇的不同結(jié)構(gòu)。雖然本研究是以廣告語篇為例，但是它的結(jié)果和影響已遠(yuǎn)遠(yuǎn)超出了廣告的范疇。它也能夠拋磚引玉，成為其它體裁語言學(xué)研究的指導(dǎo)和參考。
[Abstract]:Thematic progression pattern and thematic and rheme analysis are important means of discourse analysis. Thematic progression in discourse directly affects the logical development order of discourse structure and information. Whether a text is coherent or not, the thematic progression plays an important role. According to the theory of systemic functional grammar, under the framework of any language, each sentence can be divided into theme, rheme or thematic part, rheme part. If every piece of information is the sum of theme and rheme, then discourse is the sum of some information. In order to achieve textual coherence, the theme and rheme in the adjacent sentences and in the preceding and the preceding sentences are connected and repeated in a manner consistent with logical semantics, which is called the thematic progression pattern. Under the guidance of systemic functional grammar, scholars at home and abroad have done a lot of in-depth research on thematic progression model, including writing teaching, listening teaching, news discourse, academic papers, public service advertising and so on. However, the contrastive analysis of thematic progression in English and Chinese advertising is still rare. With the rapid development of global commercialization and information, advertising, as a means of marketing and information exchange, plays a more and more important role in commercial activities. Therefore, this thesis makes a contrastive study of thematic progression patterns in English and Chinese advertising texts through empirical analysis. This paper tries to solve the following two problems: (1) what similarities and differences can be concluded from the different frequencies of thematic progression patterns in English and Chinese advertising texts? (2) will the types of commodities affect the choice of thematic progression patterns in advertising discourse? This study attempts to help ad writers to establish a basic model of advertising discourse structure in their minds. The choice of thematic progression model has a direct impact on the display of advertising function. Advertisement writers can organize and transmit information in an appropriate mode to ensure the further development of advertising functions. This study can also help readers to understand the information flow in advertising discourse accurately. Based on the conclusion of the present study, English and Chinese advertising translators will understand the different features of Chinese and English advertisements and apply them to the future translation process. In addition, through the analysis of the theme progression of advertising discourse, advertising learners can understand the different structure of advertising discourse more. Although the present study takes advertising discourse as an example, its results and effects are far beyond the scope of advertising. It can also serve as a guide and reference for other genre linguistics studies.
【學(xué)位授予單位】：西安外國語大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：H315;H15

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 徐盛桓;主位和述位[J];外語教學(xué)與研究;1982年01期

2 徐盛桓;再論主位和述位[J];外語教學(xué)與研究;1985年04期

3 朱永生;主位推進(jìn)模式與語篇分析[J];外語教學(xué)與研究;1995年03期

4 黃衍;試論英語主位和述位[J];外國語(上海外國語學(xué)院學(xué)報(bào));1985年05期

5 許余龍;定量對(duì)比研究的方法問題[J];外國語(上海外國語大學(xué)學(xué)報(bào));2001年04期

6 楊斐翡;主位推進(jìn)與語篇連貫[J];西安外國語學(xué)院學(xué)報(bào);2004年04期

相關(guān)碩士學(xué)位論文 前1條

1 單鐵剛;英漢房地產(chǎn)廣告語篇人際意義的對(duì)比研究[D];吉林大學(xué);2011年

本文編號(hào)：2214131