社會公共事件中的網(wǎng)絡流行語研究
發(fā)布時間：2018-08-10 08:06
【摘要】：語言是人類信息交流的工具，伴隨著互聯(lián)網(wǎng)的普及而逐漸興起的網(wǎng)絡流行語，不僅是網(wǎng)民追逐新潮的產(chǎn)物，也是網(wǎng)民表達意愿、輿論監(jiān)督的一種方式。尤其是近年來，像“很黃很暴力”、“俯臥撐”、“躲貓貓”這類網(wǎng)絡流行語幾乎呈井噴式發(fā)展，本文以這類從社會公共事件中所產(chǎn)生的網(wǎng)絡流行語為研究對象，對此類網(wǎng)絡流行語的內涵特征、形成因素、形成過程、傳播效應及引導策略展開全面、系統(tǒng)的研究。 首先，本文在厘清社會公共事件中的網(wǎng)絡流行語的內涵和特征的基礎上，從主體——網(wǎng)民、背景——相關事件、載體——網(wǎng)絡媒介三個方面深入剖析了它的形成因素：網(wǎng)民的規(guī)模、群體特征和個體心理起著主導性的作用，真相模糊、具有非常規(guī)性和社會公共性的相關事件是它產(chǎn)生的背景因素，而互動性強、超越時空維度的網(wǎng)絡媒介則為它的誕生提供了最佳的孕育環(huán)境。接下來，文章在霍爾的編碼解碼理論和道金斯的模因理論的指導下，提出了社會公共事件中的網(wǎng)絡流行語形成的三大步驟：網(wǎng)民解讀背景事件→新語境下意義重構的編碼→所編符號作為模因的擴散，只有完成了這三個步驟的語言符號才是名副其實的網(wǎng)絡流行語。網(wǎng)民通過優(yōu)先解讀、協(xié)商解讀和對抗解讀的方式解讀完背景事件之后，會根據(jù)自己的話語立場，在新的語境下進行意義重構的編碼，主要有引用式編碼和自創(chuàng)式編碼兩種方式。而網(wǎng)民所編的語言符號作為模因在擴散的過程中，主要表現(xiàn)為基因型模因的擴散和結構型模因的擴散兩種方式。文章最后從正面、中性、負面三個角度分析了社會公共事件中的網(wǎng)絡流行語的傳播效應，具體表現(xiàn)如下：正面效應包括擴大背景事件的社會影響、形成輿論監(jiān)督的共振合力和豐富媒體報道的內容及形式，，中性效應包括促進“語言知溝”的出現(xiàn)、改變傳統(tǒng)議程設置的模式和影響公共話語空間的發(fā)展，負面效應便是容易造成公眾關注點的偏向甚至引起網(wǎng)絡惡搞。同時，文章就如何引導中性效應、極力規(guī)避負面效應這一命題，提出了幾點引導策略，合理利用網(wǎng)絡流行語、引導輿論理性發(fā)展、全面加強教育引導、完善相關法律法規(guī)、網(wǎng)民提升自我素養(yǎng)，以期對實踐具有現(xiàn)實的指導意義。
[Abstract]:Language is the tool of human information exchange, with the popularity of the Internet and gradually rising online catchwords, is not only the product of Internet users chasing trendy, but also a way for netizens to express their wishes and supervision by public opinion. Especially in recent years, online buzzwords such as "very yellow and violent", "push-ups" and "hide and seek" have almost developed in the form of blowout. This paper makes a comprehensive and systematic study on the connotation characteristics, forming factors, forming process, propagation effects and guiding strategies of such network buzzwords. First of all, on the basis of clarifying the connotation and characteristics of the network buzzwords in the social public events, from the subject-netizen, context-related events, The carrier-network media has deeply analyzed its forming factors in three aspects: the scale of Internet users, group characteristics and individual psychology play a leading role, the truth is vague, The related events with unconventional nature and social publicity are the background factors of its emergence, while the network media with strong interaction and transcending the dimension of time and space provide the best breeding environment for its birth. Next, under the guidance of Hall's coding and decoding theory and Dawkins' meme theory, This paper puts forward three steps for the formation of network buzzwords in social public events: Internet users interpret the spread of the coded symbols of meaning reconstruction in the new context of background events as memes. Only after these three steps of the language symbol is worthy of the network catchword. After interpreting the background events in the way of priority interpretation, negotiation interpretation and antagonistic interpretation, Internet users will carry out the coding of meaning reconstruction in the new context according to their own discourse position, mainly in two ways: citation coding and self-creating coding. The language symbols compiled by Internet users as memes in the process of diffusion, the main performance is the diffusion of genotype memes and the diffusion of structural memes. Finally, the article analyzes the communication effects of network catchwords in social public events from positive, neutral and negative perspectives. The specific manifestations are as follows: positive effects include expanding the social impact of background events. Forming the resonance force of public opinion supervision and enriching the content and form of media report, the neutral effect includes promoting the emergence of "language gap", changing the mode of traditional agenda setting and influencing the development of public discourse space. The negative effect is that it is easy to cause public attention bias or even network prank. At the same time, on the proposition of how to guide the neutral effect and try to avoid the negative effect, the paper puts forward several guiding strategies, making rational use of the popular words on the network, guiding the rational development of public opinion, strengthening the education guidance in an all-round way, and perfecting the relevant laws and regulations. Internet users to improve their self-accomplishment, with a view to the practice of practical guidance.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：H136;G206
本文編號：2175463
[Abstract]:Language is the tool of human information exchange, with the popularity of the Internet and gradually rising online catchwords, is not only the product of Internet users chasing trendy, but also a way for netizens to express their wishes and supervision by public opinion. Especially in recent years, online buzzwords such as "very yellow and violent", "push-ups" and "hide and seek" have almost developed in the form of blowout. This paper makes a comprehensive and systematic study on the connotation characteristics, forming factors, forming process, propagation effects and guiding strategies of such network buzzwords. First of all, on the basis of clarifying the connotation and characteristics of the network buzzwords in the social public events, from the subject-netizen, context-related events, The carrier-network media has deeply analyzed its forming factors in three aspects: the scale of Internet users, group characteristics and individual psychology play a leading role, the truth is vague, The related events with unconventional nature and social publicity are the background factors of its emergence, while the network media with strong interaction and transcending the dimension of time and space provide the best breeding environment for its birth. Next, under the guidance of Hall's coding and decoding theory and Dawkins' meme theory, This paper puts forward three steps for the formation of network buzzwords in social public events: Internet users interpret the spread of the coded symbols of meaning reconstruction in the new context of background events as memes. Only after these three steps of the language symbol is worthy of the network catchword. After interpreting the background events in the way of priority interpretation, negotiation interpretation and antagonistic interpretation, Internet users will carry out the coding of meaning reconstruction in the new context according to their own discourse position, mainly in two ways: citation coding and self-creating coding. The language symbols compiled by Internet users as memes in the process of diffusion, the main performance is the diffusion of genotype memes and the diffusion of structural memes. Finally, the article analyzes the communication effects of network catchwords in social public events from positive, neutral and negative perspectives. The specific manifestations are as follows: positive effects include expanding the social impact of background events. Forming the resonance force of public opinion supervision and enriching the content and form of media report, the neutral effect includes promoting the emergence of "language gap", changing the mode of traditional agenda setting and influencing the development of public discourse space. The negative effect is that it is easy to cause public attention bias or even network prank. At the same time, on the proposition of how to guide the neutral effect and try to avoid the negative effect, the paper puts forward several guiding strategies, making rational use of the popular words on the network, guiding the rational development of public opinion, strengthening the education guidance in an all-round way, and perfecting the relevant laws and regulations. Internet users to improve their self-accomplishment, with a view to the practice of practical guidance.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：H136;G206
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