本文選題：互文性　切入點(diǎn)：前理解　出處：《福建師范大學(xué)》2012年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：互文性是涌現(xiàn)于結(jié)構(gòu)主義和解構(gòu)主義思潮中的一個(gè)重要概念,是現(xiàn)代文論中頻繁出現(xiàn)的術(shù)語(yǔ)。隨著互文性概念的不斷發(fā)展和日趨完善,許多學(xué)科或多或少都涉及到互文性的相關(guān)研究�；ノ男岳碚撛谖谋窘庾x中的廣泛運(yùn)用潛隱著將它應(yīng)用于言語(yǔ)交際的研究動(dòng)向,契合了探討廣告語(yǔ)言表達(dá)者互文性創(chuàng)作的結(jié)構(gòu)框架。通過(guò)對(duì)互文性理論的相關(guān)概念進(jìn)行梳理,可以發(fā)現(xiàn)巴赫金的“對(duì)話(huà)主義”對(duì)互文性理論的生成有著積極作用而辛斌對(duì)互文性理論的深度剖析促進(jìn)了該理論的進(jìn)一步完善。 此外,詮釋學(xué)的創(chuàng)立與發(fā)展對(duì)文本的解讀提供了無(wú)限的可能性,極大地促進(jìn)了人類(lèi)社會(huì)文明的進(jìn)步。詮釋學(xué)從最初局限在宗教領(lǐng)域,隨后逐漸延伸拓展到不同領(lǐng)域的過(guò)程中,海德格爾的前理解理論在詮釋學(xué)史上獨(dú)樹(shù)一幟,之后伽達(dá)默爾在此基礎(chǔ)上提出的視域融合理論更是別出心裁。而這兩大思想恰好解釋了在文本理解過(guò)程中,影響廣告語(yǔ)言接收者的潛在因素。 雖然運(yùn)用互文性來(lái)分析廣告語(yǔ)言的研究不勝枚舉,但是運(yùn)用前理解來(lái)分析廣告語(yǔ)言的研究卻屈指可數(shù),而將互文性與前理解兩個(gè)視角結(jié)合起來(lái)探究廣告語(yǔ)言的研究更是鳳毛麟角。因此,本文擬結(jié)合互文性與前理解的相關(guān)理論,通過(guò)分析廣告語(yǔ)言實(shí)例,解析互文性與前理解在廣告語(yǔ)言的創(chuàng)作與解讀中的作用及意義,試圖探索影響廣告語(yǔ)言創(chuàng)作與解讀的三大因素(意義、身份、認(rèn)同),進(jìn)而挖掘廣告語(yǔ)言潛隱的涵義及其在當(dāng)代社會(huì)中的影響。
[Abstract]:Intertextuality is an important concept emerging in the ideological trend of structuralism and deconstruction, and a term frequently appearing in modern literary theory. With the continuous development and improvement of the concept of intertextuality, Intertextuality is more or less related to the study of intertextuality in many disciplines. The widespread use of intertextuality theory in text interpretation implicitly applies it to the research trend of verbal communication. It fits into the framework of intertextuality creation of advertising language expressions.Through combing the relevant concepts of intertextuality theory, It can be found that Bakhtin's "dialogism" has a positive effect on the formation of intertextuality theory, while Xin Bin's deep analysis of intertextuality theory promotes the further improvement of the theory. In addition, the creation and development of hermeneutics offered unlimited possibilities for the interpretation of texts, which greatly promoted the progress of human civilization. Hermeneutics was initially confined to the field of religion and then gradually extended to different fields. Heidegger's pre-understanding theory is unique in the history of hermeneutics, and then Gadamer put forward the theory of horizon fusion on this basis. Potential factors affecting the language recipient of the advertisement. Although the use of intertextuality to analyze advertising language research is endless, but the use of pre-understanding to analyze advertising language research is few. The study of advertising language from the perspective of intertextuality and pre-understanding is even rarer. Therefore, this paper intends to combine the relevant theories of intertextuality and pre-understanding, through the analysis of advertising language examples. This paper analyzes the role and significance of intertextuality and pre-understanding in the creation and interpretation of advertising language, and tries to explore the three factors (meaning, identity) that affect the creation and interpretation of advertising language. Identify with it, and then excavate the hidden meaning of advertising language and its influence in the contemporary society.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：H05

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