本篇翻譯報(bào)告原文節(jié)選自安德魯·埃塞克斯（Andrew Essex）所著的《廣告的終結(jié):必死之因及重生之道》（The End of Advertising:Why It Had to Die,and the Creative Resurrection to Come）。該書(shū)討論了互聯(lián)網(wǎng)如何導(dǎo)致傳統(tǒng)廣告業(yè)逐漸走向滅亡,以及廣告業(yè)又能如何通過(guò)創(chuàng)新獲得新生。根據(jù)紐馬克的文本類型理論,原文主要屬于信息型文本。因此,在交際翻譯理論的指導(dǎo)下,譯者打破原文語(yǔ)言形式的束縛,以讀者為導(dǎo)向,排除讀者閱讀及交際上的困難和障礙,力求譯文通俗易懂,滿足讀者對(duì)可讀性的需求。本報(bào)告分為五章:第一章對(duì)翻譯項(xiàng)目進(jìn)行整體描述,闡述其背景及意義;第二章對(duì)原文的作者及主要內(nèi)容進(jìn)行介紹,并對(duì)原文的詞匯特點(diǎn)進(jìn)行分析;第三章對(duì)本報(bào)告運(yùn)用的翻譯理論——交際翻譯理論及其在報(bào)告中的運(yùn)用進(jìn)行介紹;第四章主要聚焦原文的最大特點(diǎn)——俚語(yǔ),分別從俚語(yǔ)的定義及特點(diǎn)、俚語(yǔ)翻譯的難點(diǎn)以及翻譯技巧幾方面進(jìn)行探討,重點(diǎn)關(guān)注俚語(yǔ)翻譯中的難點(diǎn)及重點(diǎn);第五章為結(jié)論,總結(jié)翻譯項(xiàng)目的啟示及未解決的難點(diǎn)。 

【文章來(lái)源】：四川外國(guó)語(yǔ)大學(xué)重慶市

【文章頁(yè)數(shù)】：65 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
Abstract
Acknowledgements
Chapter One Introduction
    1.1 Background of the Project
    1.2 Significance of the Project
    1.3 Structure of the Report
Chapter Two Introduction to the Source Text
    2.1 Main Contents
    2.2 Lexical Features
        2.2.1 Slang Terms
        2.2.2 Other Lexical Features
Chapter Three Theoretical Basis
    3.1 Communicative Translation Theory
    3.2 Application of Communicative Translation in This Project
Chapter Four Slang Terms and Translation Methods
    4.1 Definition and Characteristics of Slang Terms
        4.1.1 Definition of Slang Terms
        4.1.2 Characteristics of Slang Terms
    4.2 Difficulties in and Principles of Translating Slang Terms
        4.2.1 Difficulties in Translating slang terms
        4.2.2 Principles in Translating Slang Terms
    4.3 Translation Methods for Slang Terms
        4.3.1 Literal Translation
        4.3.2 Idiomatic Translation
        4.3.3 Paraphrase
Chapter Five Conclusion
    5.1 Experiences and Enlightenments
    5.2 Problems to Be Solved
References
Appendix Ⅰ Source Text
Appendix Ⅱ 中文譯文



本文編號(hào)：3215016