【摘要】："雙規(guī)制"廣告審查已實施多年,但是違法廣告卻十分猖獗,這說明該程序并未有效發(fā)揮事前預(yù)防的功能。廣告從業(yè)者角色扭曲以及制度設(shè)計不完備是審查失靈的根本原因。針對內(nèi)部審查欠缺獨立性,同時行政審查實效性不足等問題,應(yīng)當(dāng)從法理念和法制度兩個層面著手,完善我國廣告審查制度。在法理念層面,應(yīng)重塑廣告主、廣告商和媒體的法律角色,形成相互制約機制;在制度安排上,廣告審查的相關(guān)義務(wù)和責(zé)任應(yīng)予以明確并強化。
[Abstract]:"double regulation" advertising censorship has been implemented for many years, but illegal advertising is very rampant, which indicates that the procedure has not effectively played the function of prevention in advance. The distortion of the role of advertising practitioners and the incomplete design of the system are the fundamental reasons for the failure of examination. In view of the lack of independence of internal review and the lack of effectiveness of administrative review, we should perfect the advertising review system of our country from two aspects: the concept of law and the system of law. At the level of legal concept, the legal role of advertisers, advertisers and media should be reshaped, and the mutual restriction mechanism should be formed. In the institutional arrangement, the relevant obligations and responsibilities of advertising review should be clarified and strengthened.
【作者單位】： 中國政法大學(xué)民商經(jīng)濟法學(xué)院
【分類號】：D922.294

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本文編號：2503922