【摘要】： 導(dǎo)向設(shè)計是平面設(shè)計的一個分支,任何一個分支結(jié)構(gòu)本身都會對上一級學(xué)科產(chǎn)生一定的互動效果,導(dǎo)向設(shè)計也不例外。隨著導(dǎo)向圖形符號在社會生活中的普遍性和認(rèn)同感的產(chǎn)生,導(dǎo)向圖形符號為平面設(shè)計提供了設(shè)計元素,大量地出現(xiàn)在平面設(shè)計作品中。導(dǎo)向圖形符號被借用在平面作品中作為設(shè)計元素,其含義發(fā)生了轉(zhuǎn)化、變異與拓展。本文作者經(jīng)過長期地收集整理,發(fā)現(xiàn)導(dǎo)向圖形符號在平面廣告中出現(xiàn)的頻率較高,具有一定的代表性,因此本文著重分析闡述導(dǎo)向圖形符號在平面廣告中的應(yīng)用現(xiàn)狀、原因和應(yīng)用手法,并對其局限性和前景進(jìn)行研究和展望。
[Abstract]:Guiding design is a branch of graphic design, any branch structure itself will have a certain interactive effect on the next level of discipline, and guiding design is no exception. With the universality and identity of guiding graphic symbols in social life, guiding graphic symbols provide design elements for graphic design, and appear in a large number of graphic design works. The guiding graphic symbol is borrowed from the graphic work as the design element, and its meaning has been transformed, varied and expanded. After a long period of collection and collation, the author finds that the frequency of guiding graphic symbols in print advertising is high and has a certain representativeness. Therefore, this paper focuses on the analysis of the application status, reasons and application techniques of oriented graphic symbols in print advertising, and studies and looks forward to its limitations and prospects.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J524.3

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 邢姝;北京建筑工程學(xué)院校園空間導(dǎo)識系統(tǒng)設(shè)計研究[D];北京建筑工程學(xué)院;2012年

，

本文編號：2502976