廣告位識別系統(tǒng)的設計與實現(xiàn)
發(fā)布時間：2019-05-16 16:43
【摘要】：網(wǎng)絡廣告是一種運用互聯(lián)網(wǎng)向公眾傳遞信息的宣傳手段,是用以滿足商品生產(chǎn)者、經(jīng)營者和消費者特定需要的重要手段。它的目的在于影響和誘發(fā)人們對于所做廣告的商品或服務的消費傾向,進而產(chǎn)生消費活動而使廣告主獲得利益。相對于其他廣告形式來說,雖然目前網(wǎng)絡廣告占有的市場份額較小,但憑著其高精準性、低成本性、內容豐富性以及時空靈活性等特征,相信在未來的市場競爭中會有較大的發(fā)展。 通過對網(wǎng)絡廣告及其營銷方式、Google AdSense和已有的網(wǎng)絡廣告位置與CTR關系相關文獻的研究和分析,對如何提高網(wǎng)絡廣告營銷效果有了一個比較深刻的了解。因此,為了在已有提高網(wǎng)絡廣告營銷效果的基礎上,量化提升指標,提供對廣告的位置分析、所處環(huán)境分析、可行性分析等,為用戶提供更明確的廣告營銷方案,本文將建立一個能夠實現(xiàn)網(wǎng)頁布局分類、識別網(wǎng)頁布局、監(jiān)控廣告位、廣告位位置、廣告位環(huán)境等功能的系統(tǒng),能為CTR(廣告點擊率)數(shù)據(jù)凈化、流量質量、新近流量預估提供技術支持。 本文首先介紹了網(wǎng)絡廣告的營銷及評估手段,對國內外的現(xiàn)狀進行了具體的分析,由此指出了本文工作的內容和意義,明確系統(tǒng)設計的目標,提出了系統(tǒng)的功能、性能、環(huán)境等各方面需求。在此基礎上,對系統(tǒng)的總體框架做出概要設計,對系統(tǒng)模塊進行了劃分,主要包括廣告位布局環(huán)境模塊、廣告位信息挖掘模塊和一星站挖掘模塊。然后對系統(tǒng)各模塊的邏輯功能結構和數(shù)據(jù)庫做出詳細設計。最后,介紹了系統(tǒng)各個模塊的實現(xiàn)和結果及系統(tǒng)的測試。本系統(tǒng)在Linux和Windows XP平臺上開發(fā)和實現(xiàn),結合Dreamweaver8實現(xiàn)部分界面的設計,并使用了功能強大、速度快、靈活性強的MySQL數(shù)據(jù)庫管理系統(tǒng)。 本系統(tǒng)實現(xiàn)了對廣告位布局及環(huán)境的標注和評估、廣告位信息的挖掘和一星站挖掘等功能,利用該系統(tǒng),能夠為廣告主投放廣告和網(wǎng)站主規(guī)范網(wǎng)頁布局提供建設性的意見,提高廣告的點擊率,在實踐應用中具有一定的指導作用。
[Abstract]:Network advertising is a kind of propaganda means to transmit information to the public by using the Internet, and it is an important means to meet the specific needs of commodity producers, operators and consumers. Its purpose is to influence and induce people to consume the goods or services they advertise, and then to produce consumer activities so that advertisers can get benefits. Compared with other forms of advertising, although the current market share of online advertising is small, but with its high precision, low cost, rich content and space-time flexibility and other characteristics, It is believed that there will be great development in the future market competition. Through the research and analysis of the literature on the relationship between online advertising and its marketing mode, Google AdSense and the existing online advertising location and CTR, this paper has a deep understanding of how to improve the marketing effect of online advertising. Therefore, in order to improve the marketing effect of online advertising, quantitative improvement indicators, provide advertising location analysis, environmental analysis, feasibility analysis, and so on, to provide users with a clearer advertising marketing program. This paper will establish a system which can realize the classification of web page layout, identify the web page layout, monitor the advertising position, the advertising bit environment and so on, which can purify the CTR (advertisement click rate) data and the traffic quality. Recent traffic estimates provide technical support. This paper first introduces the marketing and evaluation means of network advertising, analyzes the present situation at home and abroad, points out the content and significance of this work, clarifies the objectives of system design, and puts forward the function and performance of the system. Environment and other aspects of demand. On this basis, the overall framework of the system is briefly designed, and the system modules are divided, including advertising bit layout environment module, advertising bit information mining module and one-star station mining module. Then the logical function structure and database of each module of the system are designed in detail. Finally, the implementation and results of each module of the system and the test of the system are introduced. The system is developed and implemented on Linux and Windows XP platform, combined with Dreamweaver8 to realize the design of part of the interface, and uses a powerful, fast and flexible MySQL database management system. The system realizes the marking and evaluation of advertising bit layout and environment, the mining of advertising bit information and the mining of one-star station. By using the system, it can provide constructive suggestions for advertisers to place advertisements and website owners to standardize the layout of web pages. Improving the click rate of advertising has a certain guiding role in practical application.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：TP311.52
本文編號：2478417
[Abstract]:Network advertising is a kind of propaganda means to transmit information to the public by using the Internet, and it is an important means to meet the specific needs of commodity producers, operators and consumers. Its purpose is to influence and induce people to consume the goods or services they advertise, and then to produce consumer activities so that advertisers can get benefits. Compared with other forms of advertising, although the current market share of online advertising is small, but with its high precision, low cost, rich content and space-time flexibility and other characteristics, It is believed that there will be great development in the future market competition. Through the research and analysis of the literature on the relationship between online advertising and its marketing mode, Google AdSense and the existing online advertising location and CTR, this paper has a deep understanding of how to improve the marketing effect of online advertising. Therefore, in order to improve the marketing effect of online advertising, quantitative improvement indicators, provide advertising location analysis, environmental analysis, feasibility analysis, and so on, to provide users with a clearer advertising marketing program. This paper will establish a system which can realize the classification of web page layout, identify the web page layout, monitor the advertising position, the advertising bit environment and so on, which can purify the CTR (advertisement click rate) data and the traffic quality. Recent traffic estimates provide technical support. This paper first introduces the marketing and evaluation means of network advertising, analyzes the present situation at home and abroad, points out the content and significance of this work, clarifies the objectives of system design, and puts forward the function and performance of the system. Environment and other aspects of demand. On this basis, the overall framework of the system is briefly designed, and the system modules are divided, including advertising bit layout environment module, advertising bit information mining module and one-star station mining module. Then the logical function structure and database of each module of the system are designed in detail. Finally, the implementation and results of each module of the system and the test of the system are introduced. The system is developed and implemented on Linux and Windows XP platform, combined with Dreamweaver8 to realize the design of part of the interface, and uses a powerful, fast and flexible MySQL database management system. The system realizes the marking and evaluation of advertising bit layout and environment, the mining of advertising bit information and the mining of one-star station. By using the system, it can provide constructive suggestions for advertisers to place advertisements and website owners to standardize the layout of web pages. Improving the click rate of advertising has a certain guiding role in practical application.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：TP311.52
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