【摘要】：廣告活動(dòng)是電視媒介市場(chǎng)運(yùn)營(yíng)的核心內(nèi)容之一，特別是現(xiàn)階段，電視廣告成為電視臺(tái)最重要甚至唯一的收入來(lái)源。隨著電視廣告業(yè)務(wù)的飛速發(fā)展，面臨諸多挑戰(zhàn)：關(guān)鍵業(yè)務(wù)數(shù)據(jù)成了企業(yè)生存的命脈和寶貴的資源，數(shù)據(jù)存儲(chǔ)性和安全性問(wèn)題越來(lái)越突出；如何有效開(kāi)展廣告與銷(xiāo)售的業(yè)務(wù)協(xié)作，能提高企業(yè)的生產(chǎn)力、市場(chǎng)競(jìng)爭(zhēng)力和把握商機(jī)的能力。 為此，本文基于安全協(xié)作原理，利用網(wǎng)絡(luò)安全、數(shù)據(jù)安全和業(yè)務(wù)建模等技術(shù)建立電視臺(tái)廣告經(jīng)營(yíng)管理系統(tǒng)，規(guī)劃和設(shè)計(jì)業(yè)務(wù)協(xié)作，融入科學(xué)管理和銷(xiāo)售模式，規(guī)范廣告業(yè)務(wù)流程，實(shí)現(xiàn)數(shù)據(jù)安全存儲(chǔ)和業(yè)務(wù)有機(jī)協(xié)作，進(jìn)而提高企業(yè)管理水平，提升企業(yè)競(jìng)爭(zhēng)力。 主要開(kāi)展研究工作和成果如下： 首先，本文闡述了信息化背景和廣電行業(yè)市場(chǎng)背景，介紹了國(guó)內(nèi)外電視廣告經(jīng)營(yíng)管理現(xiàn)狀，湖南電視臺(tái)為了保持領(lǐng)先，擴(kuò)大湖南衛(wèi)視的品牌優(yōu)勢(shì)和廣告市場(chǎng)優(yōu)勢(shì)，對(duì)廣告經(jīng)營(yíng)管理系統(tǒng)系統(tǒng)的開(kāi)發(fā)提出了迫切要求。隨后，從網(wǎng)絡(luò)威脅、安全防護(hù)角度，說(shuō)明了安全協(xié)作的必要性，提出了建立基于安全協(xié)作的廣告經(jīng)營(yíng)管理系統(tǒng)，并詳細(xì)分析了系統(tǒng)的安全協(xié)作需求、業(yè)務(wù)協(xié)作需求，對(duì)系統(tǒng)功能需求和性能需求分別進(jìn)行了介紹和深入分析。 其次，在確立了系統(tǒng)設(shè)計(jì)原則的基礎(chǔ)下，系統(tǒng)重點(diǎn)從網(wǎng)絡(luò)平臺(tái)建設(shè)、網(wǎng)絡(luò)安全設(shè)計(jì)、協(xié)作平臺(tái)設(shè)計(jì)三個(gè)方面，，進(jìn)行了安全協(xié)作網(wǎng)絡(luò)平臺(tái)設(shè)計(jì)；綜合各模塊的數(shù)據(jù)庫(kù)E-R圖，設(shè)計(jì)生成了系統(tǒng)基本數(shù)據(jù)庫(kù)結(jié)構(gòu)；從系統(tǒng)安全性設(shè)計(jì)和模塊化設(shè)計(jì)兩個(gè)方面，對(duì)安全協(xié)作的應(yīng)用系統(tǒng)進(jìn)行了輔助設(shè)計(jì)。 再次，在整體的基礎(chǔ)網(wǎng)絡(luò)平臺(tái)的實(shí)現(xiàn)中，對(duì)安全協(xié)作網(wǎng)絡(luò)平臺(tái)的建設(shè)、安全產(chǎn)品的選型和安全協(xié)作的實(shí)現(xiàn)逐步推進(jìn)。從系統(tǒng)模塊出發(fā)，采用UML思想，應(yīng)用Power Designer技術(shù)進(jìn)行建模，綜合考慮業(yè)務(wù)協(xié)作和數(shù)據(jù)安全，對(duì)模型進(jìn)行分析和整理和實(shí)現(xiàn)，最后用PowerBuilder實(shí)現(xiàn)全部業(yè)務(wù)模塊細(xì)節(jié)功能。 最后，在測(cè)試管理過(guò)程中，采用“W模型結(jié)合“H”模型，應(yīng)用“W”模型的回歸測(cè)試特性和“H”模型的迭代、推進(jìn)特性，針對(duì)系統(tǒng)安全性和功能模塊分別設(shè)計(jì)測(cè)試用例，進(jìn)行反復(fù)、迭代、回歸等測(cè)試方法，對(duì)系統(tǒng)安全、功能模塊執(zhí)行了一一測(cè)試，測(cè)試結(jié)果表明，系統(tǒng)較好地滿足了業(yè)務(wù)需求，實(shí)現(xiàn)了安全和協(xié)作預(yù)定目標(biāo)，有效提高了廣告經(jīng)營(yíng)的效率。
[Abstract]:Advertising activity is one of the core contents of TV media market operation, especially at this stage, TV advertising has become the most important or even the only source of income for TV stations. With the rapid development of TV advertising business, there are many challenges: the key business data has become the lifeblood and valuable resources for the survival of enterprises, and the problems of data storage and security are becoming more and more prominent; How to effectively carry out the business cooperation between advertising and sales can improve the productivity, market competitiveness and the ability to grasp business opportunities. Therefore, based on the principle of security cooperation, this paper uses network security, data security and business modeling technology to establish television advertising management system, plan and design business cooperation, and integrate into scientific management and sales model. Standardize the advertising business process, achieve data security storage and business organic cooperation, and then improve the level of enterprise management, enhance the competitiveness of enterprises. The main research work and achievements are as follows: first of all, this paper expounds the information background and the market background of radio and television industry, introduces the current situation of TV advertising management at home and abroad, Hunan TV Station in order to maintain the lead, Expanding the brand advantage and advertising market advantage of Hunan Satellite TV puts forward urgent requirements for the development of advertising management system. Then, from the point of view of network threat and security protection, this paper explains the necessity of security cooperation, puts forward the establishment of advertising management system based on security cooperation, and analyzes in detail the security cooperation requirements and business cooperation requirements of the system. The functional requirements and performance requirements of the system are introduced and analyzed in depth. Secondly, on the basis of establishing the design principle of the system, the system focuses on the design of the secure cooperative network platform from three aspects: the construction of the network platform, the design of the network security and the design of the cooperative platform. Based on the database E 鈮

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