【摘要】： 本研究采用實(shí)驗(yàn)法,以廈門大學(xué)200名在校大學(xué)生為被試,通過2×22的被試內(nèi)被試間混和設(shè)計(jì),對(duì)所選22個(gè)媒介進(jìn)行了媒介公信力的測(cè)量和比較,探討了信息參考點(diǎn)因素、媒介機(jī)構(gòu)級(jí)別因素對(duì)被訪者評(píng)價(jià)媒介公信力的影響。 本研究得到以下結(jié)果:①無論以新聞信息為參考點(diǎn)還是以廣告信息為參考點(diǎn),CCTV1、鳳凰衛(wèi)視、人民日?qǐng)?bào)和中央人民廣播電臺(tái)的公信力都位居所測(cè)媒介的前四名;廈門網(wǎng)、天涯社區(qū)、廈門移動(dòng)電視、廈門小魚社區(qū)論壇和城市T頻道等新媒體的公信力評(píng)分總體偏低,明顯低于一些傳統(tǒng)媒體;而手機(jī)短信和陌生人的公信力評(píng)分則最低,位居所測(cè)媒介最后兩位。 ②以新聞信息為參考點(diǎn)時(shí),媒介渠道的排名具體為:報(bào)紙＞電視＞廣播＞雜志＞網(wǎng)絡(luò)＞人際渠道＞新媒體。以廣告信息為參考點(diǎn)時(shí),媒介渠道的排名具體為:電視＞報(bào)紙＞雜志＞廣播＞人際渠道＞網(wǎng)絡(luò)＞新媒體。無論以新聞信息為參考點(diǎn)還是以廣告信息為參考點(diǎn),不同媒介渠道的公信力之間存在明顯差異。 ③級(jí)別因素對(duì)電視、報(bào)紙、廣播渠道內(nèi)的不同媒介公信力測(cè)量都有顯著影響。中央級(jí)媒體的公信力要明顯大于省級(jí)和市級(jí)媒體的公信力,而省級(jí)與市級(jí)間的電視、報(bào)紙和廣播媒體的公信力則沒有明顯差異。 ④總體來看,信息參考點(diǎn)因素對(duì)新媒體渠道和網(wǎng)絡(luò)渠道內(nèi)的不同媒介公信力測(cè)量沒有顯著影響,但對(duì)電視、報(bào)紙、廣播、人際渠道內(nèi)不同媒介的公信力測(cè)量有顯著影響。
[Abstract]:In this study, 200 college students in Xiamen University were selected as subjects. Through the mixed design of 2 脳 22 participants, the media credibility of 22 selected media were measured and compared, and the factors of information reference point were discussed. The influence of media organization level factors on the interviewees' evaluation of media credibility. The results of this study are as follows: (1) the credibility of CCTV1, Phoenix Satellite TV, People's Daily and the Central people's Radio Station all rank in the top four of the media measured with news information as reference point and advertising information as reference point; Xiamen, Tianya community, Xiamen mobile TV, Xiamen small fish community forum and city T channel and other new media credibility score is generally low, significantly lower than some traditional media; Mobile text messages and strangers' credibility scores were the lowest, ranking the last two of the media tested. (2) when news information is used as reference point, the ranking of media channels is as follows: newspaper > TV > radio > magazine > network > interpersonal channel > new media. When advertising information is used as reference point, the ranking of media channels is as follows: TV > newspaper > magazine > radio > interpersonal channel > network > new media. No matter using news information as reference point or advertising information as reference point, the credibility of different media channels is obviously different. The 3-level factors have significant influence on the measurement of the credibility of different media in TV, newspaper and radio channels. The credibility of central media is significantly greater than that of provincial and municipal media, while there is no significant difference between provincial and municipal media in terms of credibility of television, newspaper and radio media. (4) in general, the information reference point factor has no significant effect on the measurement of the credibility of different media in the new media channel and the network channel, but has a significant influence on the measurement of the credibility of the different media in the TV, newspaper, broadcast and interpersonal channels.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：G206

【引證文獻(xiàn)】

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3 郎斯暖;我國門戶網(wǎng)站體育新聞的媒介公信力研究[D];首都體育學(xué)院;2012年

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本文編號(hào)：2459704