【摘要】：日本現(xiàn)代招貼廣告設(shè)計(jì)的獨(dú)特藝術(shù)風(fēng)格在世界范圍內(nèi)是大家有目共睹的。然而,從明治維新到20世紀(jì)20年代,在近代資本主義轉(zhuǎn)型過程中,日本設(shè)計(jì)萌芽期的商業(yè)招貼廣告是何種狀況可能并不被許多人了解。本文試圖通過對(duì)日本早期"三越吳服"企業(yè)的商業(yè)廣告進(jìn)行梳理、分析和比較,著重探討在西方文明沖擊下,這一過渡時(shí)期商業(yè)廣告的藝術(shù)特征。從而更加深刻地了解和認(rèn)識(shí)日本現(xiàn)代設(shè)計(jì)中所蘊(yùn)含的民族性特征。
[Abstract]:The unique artistic style of Japanese modern poster advertisement design is obvious to everyone all over the world. However, from the Meiji Restoration to the 1920s, during the transition of modern capitalism, it may not be known to many people what kind of commercial poster advertisements were used in the period of Japanese design budding. This paper attempts to sort out, analyze and compare the commercial advertisements of the "three Yue Wu Fu" enterprises in the early period of Japan, focusing on the artistic characteristics of the commercial advertisements in this transitional period under the impact of the western civilization. Thus more profound understanding and understanding of the Japanese modern design contained in the national characteristics.
【作者單位】： 西安建筑科技大學(xué)藝術(shù)學(xué)院;
【分類號(hào)】：J524.3

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