【摘要】：移動互聯(lián)網(wǎng)已經(jīng)滲透到人們生活的方方面面，從移動社交、移動游戲、移動音樂、移動閱讀到移動支付、移動電商和移動廣告，移動互聯(lián)網(wǎng)改變了人們的生活和交流方式。其中，隨著網(wǎng)絡(luò)技術(shù)的提升和移動設(shè)備的普及，，移動視頻正在成為年輕時尚人士的新寵。 移動視頻主要以流媒體的形式將視頻傳送到用戶移動終端，包括專業(yè)媒體制作的電視節(jié)目和用戶生成內(nèi)容，即業(yè)內(nèi)普遍稱為的UGC (User GeneratedContent)。本文主要對用戶生成內(nèi)容的移動視頻進(jìn)行交互研究和設(shè)計，下文簡稱移動視頻UGC。主要產(chǎn)品有國外的Viddy、Socialcam、Vine等和國內(nèi)的優(yōu)酷拍客、Q拍、大咔、微酷等。 本文基于拉斯韋爾程式，研究了移動視頻UGC的媒介特性，信息流通和具備傳播者和受眾雙重角色的用戶需求，并對信息傳播模塊，視頻社交和視頻互動進(jìn)行了研究分析。在內(nèi)容傳播模塊，本文根據(jù)傳播學(xué)中冗余信息對有效信息傳播的補(bǔ)充、預(yù)見作用，提出增加視頻冗余信息的方法，即每個用戶都可以參與到視頻的再編輯、畫面提取中，通過用戶的力量聚合冗余信息，提高傳播效率。在視頻社交模塊，針對用戶注重個人隱私和自我披露的傾向，總結(jié)出移動視頻UGC應(yīng)尋求隱私保護(hù)和信息分享的社交平衡。鑒于移動視頻UGC為主站貢獻(xiàn)UGC的內(nèi)容定位，閱后即焚等極端措施并不能很好地推動產(chǎn)品發(fā)展，因此優(yōu)酷拍客的設(shè)計中在尋求私密社交的同時，利用廣場視頻拓展用戶間的弱關(guān)系連接。通過對現(xiàn)有移動互聯(lián)網(wǎng)應(yīng)用互動方式分析，將搖一搖等流行方式運(yùn)用到視頻分享中，實現(xiàn)線上線下互動，發(fā)展?jié)撛谟脩簟?隨著“三網(wǎng)融合”的業(yè)務(wù)開展和第四代移動通信及其技術(shù)(4G)，視頻業(yè)務(wù)的市場需求正在擴(kuò)大。電視、個人電腦、移動設(shè)備的多屏互動、裸眼3D技術(shù)的實現(xiàn)也必將為視頻產(chǎn)品設(shè)計帶來新的挑戰(zhàn)和體驗。 論文的主要研究成果與創(chuàng)新點在于基于傳播理論提出了移動視頻UGC的傳播模式，結(jié)合交互設(shè)計方法對視頻UGC的傳播特性、信息流通進(jìn)行分析，提出信任轉(zhuǎn)移產(chǎn)品發(fā)展策略和優(yōu)化移動視頻UGC用戶體驗的三個核心要素：構(gòu)建視頻社區(qū)，個性化上傳體驗和互動性視頻觀看，并將其應(yīng)用于優(yōu)酷拍客的設(shè)計實踐中，為視頻運(yùn)營商布局方心未艾的移動視頻UGC市場提供可參考意見。
[Abstract]:Mobile Internet has penetrated into all aspects of people's lives, from mobile social, mobile games, mobile music, mobile reading to mobile payment, mobile e-commerce and mobile advertising, mobile Internet has changed people's lives and communication methods. Among them, with the promotion of network technology and the popularity of mobile devices, mobile video is becoming the new favorite of young fashion people. Mobile video mainly transmits video to user mobile terminals in the form of streaming media, including professional media-produced television programs and user-generated content, which is commonly known as UGC (User GeneratedContent). In the industry This paper focuses on the interactive research and design of user-generated content mobile video, hereinafter referred to as mobile video UGC. The main products are foreign Viddy,Socialcam,Vine and domestic Youku photo maker, Q-shot, big cut, micro-cool and so on. Based on the Lasswell program, this paper studies the media characteristics of mobile video UGC, information flow and user requirements with the dual roles of communicator and audience, and analyzes the information transmission module, video socializing and video interaction. In the content transmission module, according to the supplement and foresight of redundant information to effective information transmission in communication, this paper proposes a method to increase video redundancy information, that is, every user can participate in video re-editing and picture extraction. Through the user's power to aggregate redundant information, improve the transmission efficiency. In the video social module, it is concluded that mobile video UGC should seek the social balance between privacy protection and information sharing according to the tendency of users to pay attention to personal privacy and self-disclosure. In view of the fact that mobile video UGC contributes to the content positioning of UGC for the main station, extreme measures such as instant immolation after reading do not give a good impetus to product development, so in the design of Youku photo maker, while seeking private social relations, Use square video to expand user-to-user weak relationship connections. Through the analysis of the existing mobile Internet application interaction mode, this paper applies the popular methods such as Shake to video sharing, realizes the online and offline interaction, and develops the potential users. With the development of "triple play" service and the fourth generation mobile communication and its technology (4G), the market demand for video service is expanding. The multi-screen interaction of TV, personal computer and mobile device, and the realization of naked-eye 3D technology will bring new challenges and experiences to the design of video products. The main research achievements and innovations of this paper are that the communication mode of mobile video UGC is put forward based on the communication theory, and the communication characteristics and information flow of video UGC are analyzed by the interactive design method. This paper proposes a trust transfer product development strategy and three core elements of optimizing mobile video UGC user experience: building a video community, personalized uploading experience and interactive video viewing, and applying it to the design practice of Youku photo maker. For video operators layout of mobile video UGC market in the ascendant to provide a reference.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP393.092

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本文編號：2438421