發(fā)布時(shí)間：2019-01-30 20:01

【摘要】：互動(dòng)式廣告裝置以"受眾參與"為重要特征,其創(chuàng)意設(shè)計(jì)也以人為核心。本文結(jié)合大量實(shí)例,從三個(gè)方面論述了互動(dòng)式廣告裝置的創(chuàng)意設(shè)計(jì)角度:從服務(wù)于人的物入手;從人的行為習(xí)慣、心理特征、情感需求入手;依托新媒體新技術(shù)入手。
[Abstract]:Interactive advertising device is characterized by audience participation, and its creative design is also people-centered. Combined with a large number of examples, this paper discusses the creative design of interactive advertising device from three aspects: from the point of view of serving people; from the behavior habits, psychological characteristics, emotional needs; relying on new media and new technology.
【作者單位】： 上海工程技術(shù)大學(xué);
【分類號(hào)】：J524.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

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本文編號(hào)：2418449