【摘要】： 本文以分眾傳播理論為研究視角,以新聞周刊中的代表刊物《三聯(lián)生活周刊》為研究對象,試圖從受眾、媒體、市場三個(gè)層面對《三聯(lián)生活周刊》傳播特色進(jìn)行研究,并指出其中的不足之處。 論文共分為六章。第一章,概述了新時(shí)期新聞周刊在分眾傳播時(shí)代的整體面貌呈現(xiàn),以及選擇《三聯(lián)生活周刊》作為個(gè)案研究對象的原因,為整個(gè)論文提供了概況和背景參照;第二章,集中闡釋了本文的理論視角——分眾傳播理論,從概念界定、特征以及理論應(yīng)用幾個(gè)部分進(jìn)行說明,為論文奠定了必要的理論基礎(chǔ);第三章到第五章,用三個(gè)章節(jié)分別從受眾、媒介以及市場層面對《三聯(lián)生活周刊》的傳播特色進(jìn)行分析,是論文的主體部分。其中,第三章受眾篇,介紹了《三聯(lián)生活周刊》的目標(biāo)受眾中產(chǎn)階層的興起、現(xiàn)狀和特征,并分析了《三聯(lián)生活周刊》對受眾中產(chǎn)階層的功能作用。第四章媒介篇,分析了《三聯(lián)生活周刊》在整體設(shè)計(jì)、選題策劃和敘事風(fēng)格三方面對目標(biāo)受眾中產(chǎn)階層的觀照。第五章市場篇,則從廣告、發(fā)行兩方面對《三聯(lián)生活周刊》的營銷狀況進(jìn)行了解析。論文在最后,也就是第六章,從傳播對象和傳播內(nèi)容兩方面分析了《三聯(lián)生活周刊》的傳播不足。
[Abstract]:From the perspective of focus communication theory and the representative publication of Newsweek, Sanlian Life Weekly, this paper attempts to study the communication characteristics of Sanlian Life Weekly from three aspects: audience, media and market. And pointed out the shortcomings. The thesis is divided into six chapters. The first chapter summarizes the overall appearance of Newsweek in the new era of mass communication, and the reasons for choosing Sanlian Life Weekly as the case study object, which provides a general situation and background reference for the whole paper. The second chapter focuses on the theoretical perspective of this article-focus communication theory, from the definition of the concept, characteristics and theoretical application of several parts to explain, for the paper laid the necessary theoretical basis; From chapter three to chapter five, the author analyzes the communication characteristics of Sanlian Life Weekly from the aspects of audience, media and market, which is the main part of the thesis. The third chapter introduces the rise, present situation and characteristics of the middle class of the target audience of Sanlian Life Weekly, and analyzes the function of Sanlian Life Weekly to the middle class of the audience. In the fourth chapter, the author analyzes Sanlian Life Weekly's views on the middle class of the target audience in three aspects: overall design, topic planning and narrative style. The fifth chapter analyzes the marketing situation of Sanlian Life Weekly from the aspects of advertisement and distribution. Finally, the sixth chapter analyzes the communication deficiency of Sanlian Life Weekly from the aspects of communication object and content.
【學(xué)位授予單位】：天津師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：G237.5

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前4條

1 徐琳琳;分眾傳播時(shí)代《中國新聞周刊》的報(bào)道策劃研究[D];山東師范大學(xué);2012年

2 張f3;《三聯(lián)生活周刊》對民國《生活》周刊的繼承與創(chuàng)新研究[D];華中師范大學(xué);2010年

3 朱靜;視覺與“生活”[D];西南政法大學(xué);2010年

4 蘇海豐;基于大眾傳播媒介視角的高校校園網(wǎng)站建設(shè)研究[D];四川師范大學(xué);2012年

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本文編號(hào)：2414886