【摘要】：“男性讀報,女性閱刊”的說法由來已久,女性時尚類雜志在期刊市場的地位不可小視。在名目眾多的女性雜志中,女性時尚類雜志是女性雜志中增長最快的一類,占據(jù)了大部分期刊廣告份額的半壁江山,成為了城市女性生活獲取信息的重要來源。本文從視覺傳達(dá)設(shè)計角度對女性時尚類雜志進(jìn)行分析,從整體視角思考其視覺設(shè)計方法,有效提高雜志綜合競爭水平。 首先,采用分析樣本及抽樣的研究方法,通過實(shí)地考察報刊銷售網(wǎng)點(diǎn)、問卷調(diào)研讀者群、走訪設(shè)計行業(yè)設(shè)計師及出版業(yè)內(nèi)人士,參考大量國內(nèi)外女性時尚類雜志視覺傳達(dá)設(shè)計風(fēng)格及內(nèi)容,籍以明確開展課題研究工作的方向�；谂詴r尚類雜志視覺設(shè)計這一課題的相關(guān)概念及理論展開,進(jìn)一步清晰了時尚及時尚類雜志的相關(guān)范疇,并對女性時尚類雜志的類型、特質(zhì)做了舉例與分析。導(dǎo)出女性時尚類雜志視覺設(shè)計特點(diǎn)、現(xiàn)狀,總結(jié)從整體到局部的視覺傳達(dá)規(guī)律。 其次,針對當(dāng)前國內(nèi)女性時尚類雜志視覺設(shè)計存在的不足,進(jìn)行歸納與整理,吸納國內(nèi)外成功辦刊之道,基于對女性時尚類雜志視覺設(shè)計的相關(guān)理論的解讀,就當(dāng)前國內(nèi)期刊現(xiàn)狀及影響因素進(jìn)行了分析。研究其視覺設(shè)計的要素構(gòu)成,進(jìn)一步闡述要素之間的表現(xiàn)方法。保持整本刊物視覺要素的連續(xù)性與版面設(shè)計保持一致,從欄目結(jié)構(gòu)到圖片風(fēng)格、字體風(fēng)格和版面結(jié)構(gòu)的和諧統(tǒng)一,探尋其中的形式美感,發(fā)掘出版物設(shè)計中的精髓。在研究過程當(dāng)中,還借鑒了傳播學(xué)和文化學(xué)領(lǐng)域的一些研究成果。針對女性時尚類雜志視覺形象企劃涉及的重要環(huán)節(jié),做出了細(xì)致的分類和論述,視覺形象是實(shí)現(xiàn)雜志視覺設(shè)計的必要渠道。 最后,植根于設(shè)計民族化,緊跟時尚潮流的運(yùn)營模式,以新銳設(shè)計思想為指導(dǎo),更新設(shè)計理念,為國內(nèi)女性時尚類雜志的設(shè)計提供了策劃、設(shè)計定位和建議提出了自己的觀點(diǎn)。對女性時尚類雜志視覺設(shè)計的未來發(fā)展趨勢,提出了發(fā)展原創(chuàng)設(shè)計的設(shè)想和展望。排除雜志裝幀設(shè)計視覺形象固有套路,有選擇性地借鑒西方女性時尚類雜志的成功經(jīng)驗(yàn),樹立個性化的民族品牌形象,找到面向多媒體交互發(fā)展趨勢的突破點(diǎn)。歸納出女性時尚類雜志視覺形象涉及的重要環(huán)節(jié),做出了細(xì)致的分類和論述,總結(jié)出視覺形象是實(shí)現(xiàn)雜志視覺設(shè)計的必要渠道,雜志傳播媒介向多元化轉(zhuǎn)型是未來發(fā)展勢趨。
[Abstract]:"Men read the newspaper, women read the magazine" has a long history, women's fashion magazine in the periodical market position should not be underestimated. Among the many women's magazines, the women's fashion magazine is the fastest growing category of women's magazines, which accounts for half of the advertisement share of most periodicals, and has become an important source of information for urban women's life. This paper analyzes the women's fashion magazine from the angle of visual communication design, thinks about its visual design method from the whole angle of view, and effectively improves the comprehensive competition level of the magazine. First of all, by using the research methods of analyzing samples and sampling, through on-the-spot inspection of newspaper sales outlets, questionnaire survey of readers, visiting designers in the design industry and publishing industry, Reference to a large number of domestic and foreign women fashion magazine visual communication design style and content, in order to clear the direction of research work. Based on the concept and theory of visual design of women fashion magazines, the related categories of fashion and fashion magazines are clarified, and the types and characteristics of women fashion magazines are illustrated and analyzed. The characteristics and present situation of visual design of women fashion magazines are derived, and the rules of visual communication from whole to part are summarized. Secondly, aiming at the shortcomings of the visual design of domestic women fashion magazines, this paper sums up and arranges the ways of successful publication at home and abroad, based on the interpretation of the related theories of the visual design of women fashion magazines. This paper analyzes the current situation and influencing factors of domestic periodicals. Study the composition of the elements of visual design, and further elaborate the expression method between the elements. To keep the continuity of visual elements of the whole publication consistent with the layout design, from column structure to picture style, font style and layout structure harmonious unity, explore the aesthetic sense of form, explore the essence of publication design. In the course of the research, we also draw lessons from some research achievements in the field of communication and culture. Aiming at the important links of the visual image planning of women fashion magazines, this paper makes a detailed classification and discussion. Visual image is the necessary channel to realize the visual design of magazines. Finally, it is rooted in the operation mode of nationalization of design, keeping up with fashion trend, taking new design idea as guidance, renewing design idea, providing planning, design orientation and suggestion for the design of domestic women's fashion magazine. The future development trend of visual design for women's fashion magazines is discussed, and the idea and prospect of developing original design are put forward. Eliminating the inherent routine of magazine binding design visual image, selectively learning from the successful experience of western women fashion magazines, setting up a personalized national brand image and finding a breakthrough point for the development trend of multimedia interaction. This paper summarizes the important links involved in the visual image of women fashion magazines, and makes a detailed classification and discussion. It concludes that visual image is the necessary channel to realize the visual design of magazines, and that the transformation of magazine media to diversification is the trend of future development.
【學(xué)位授予單位】：哈爾濱工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J524

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