【摘要】：近年來,隨著電子商務(wù)發(fā)展,網(wǎng)絡(luò)推廣在企業(yè)營銷中的位置越來越重,尤其是搜索引擎關(guān)鍵詞推廣,在短短的幾年內(nèi)經(jīng)歷了跨越式發(fā)展歷程。然而,在實(shí)際推廣應(yīng)用中人們發(fā)現(xiàn),廣告投入量和廣告效果并非成正比關(guān)系,并且廣告浪費(fèi)比例越來越嚴(yán)重。由此可見,網(wǎng)絡(luò)推廣存在惡意點(diǎn)擊現(xiàn)象,即大量非潛在客戶消費(fèi)者推廣用戶的廣告費(fèi)用。 針對以上問題,本文在對現(xiàn)有防止惡意點(diǎn)擊系統(tǒng)所存在的缺陷和局限性以及對用戶需求分析的基礎(chǔ)上,本論文介紹了防惡意點(diǎn)擊系統(tǒng)的總體設(shè)計(jì)及其子系統(tǒng)的功能實(shí)現(xiàn),主要完成了一下內(nèi)容: 首先,通過對現(xiàn)有防惡意點(diǎn)擊系統(tǒng)的調(diào)研分析,得出其存在的缺陷和局限性,針對這些問題,在防惡意點(diǎn)擊系統(tǒng)的設(shè)計(jì)中提出相應(yīng)的改良。結(jié)合對防止惡意點(diǎn)擊軟件實(shí)際情況的調(diào)研分析,確定了系統(tǒng)結(jié)構(gòu),并對每部分做出詳細(xì)的系統(tǒng)構(gòu)架和模塊分析。 其次,在對用戶需求的進(jìn)一步分析的基礎(chǔ)上,介紹了系統(tǒng)各模塊詳細(xì)設(shè)計(jì),并通過使用PowerDesigner設(shè)計(jì)工具建立了數(shù)據(jù)庫的概念數(shù)據(jù)模型和物理數(shù)據(jù)模型。 最后,研究并探討了系統(tǒng)所實(shí)現(xiàn)的關(guān)鍵技術(shù)和改革創(chuàng)新點(diǎn),并詳細(xì)描述了系統(tǒng)的實(shí)現(xiàn),采用模塊操作流程圖,系統(tǒng)運(yùn)行結(jié)果和主要代碼相結(jié)合的方式介紹了系統(tǒng)WEB服務(wù)端,配置管理客戶端和配置管理服務(wù)端的各個(gè)功能模塊的實(shí)現(xiàn)。
[Abstract]:In recent years, with the development of electronic commerce, network promotion is becoming more and more important in enterprise marketing, especially search engine keyword promotion, which has experienced a leapfrog development process in a few short years. However, in practical application, it is found that the amount of advertising input is not proportional to the advertising effect, and the proportion of advertising waste is becoming more and more serious. It can be seen that network promotion exists malicious click phenomenon, that is, a large number of non-potential customers to promote consumer advertising costs. Aiming at the above problems, based on the analysis of the defects and limitations of the existing malicious click prevention system and the analysis of the user requirements, this paper introduces the overall design of the anti-malicious click system and the functional realization of its sub-system. The main contents are as follows: firstly, through the investigation and analysis of the existing anti-malware click system, the defects and limitations of the system are obtained, and the corresponding improvement is put forward in the design of the anti-malicious click system. Based on the investigation and analysis of the actual situation of preventing malware clicking, the system structure is determined, and the detailed system architecture and module analysis are made for each part. Secondly, based on the further analysis of the user's requirements, the detailed design of each module of the system is introduced, and the conceptual data model and the physical data model of the database are established by using the PowerDesigner design tool. Finally, the key technologies and innovation points of the system are studied and discussed, and the implementation of the system is described in detail. The system WEB server is introduced in the way of module operation flow chart, system running result and main code. Configuration management client and configuration management server implementation of each functional module.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：TP311.52

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