【摘要】：隨著計算機技術(shù)的發(fā)展,三維動畫技術(shù)開始在影視廣告片中廣泛地運用,三維動畫正在以其獨特的優(yōu)越性,受到人們的青睞,并在影視廣告宣傳片制作中大放異彩,其中地產(chǎn)三維動畫頗具代表性。 如今,房地產(chǎn)業(yè)的競爭越來越激烈,營銷手法的創(chuàng)新成為房地產(chǎn)業(yè)的需求,地產(chǎn)三維動畫廣告片成為樓盤突破重圍的有力武器。一部經(jīng)過精心策劃與制作,有內(nèi)涵,有視覺沖擊力的廣告片,能夠起到良好的廣告效果。 作為廣告宣傳片的地產(chǎn)三維動畫也上升到了影片的高度,因此也融入了編導(dǎo)的個人意識,策劃環(huán)節(jié)和制作環(huán)節(jié)中編導(dǎo)意識的有效融入,對影片起到了至關(guān)重要的影響。如何把樓盤設(shè)計大師的思想完整無誤的演繹,如何讓影片在激烈的競爭中突出重圍,表達(dá)開發(fā)商的訴求,為營銷助力,提高項目的品位和檔次,并使之成為一部有觀賞價值,充滿藝術(shù)性和表現(xiàn)力的影片,與編導(dǎo)的個人意識息息相關(guān)。
[Abstract]:With the development of computer technology, 3D animation technology began to be widely used in film and television advertising, 3D animation is being favored by people because of its unique advantages. One of the real estate three-dimensional animation quite representative. Nowadays, the competition of the real estate industry is more and more fierce, the innovation of marketing technique becomes the demand of the real estate industry, and the real estate 3D animation advertising film becomes the powerful weapon to break through the tight encirclement of the real estate. After careful planning and production, there are connotations, visual impact of advertising, can play a good advertising effect. The real estate 3D animation as a advertising film has also risen to the height of the film, so it also integrates the personal consciousness of the director, the effective integration of the planning link and the production link, which has played a vital role in the film. How to completely deduce the idea of the master of real estate design, how to make the film stand out in the fierce competition, express the request of the developer, help the marketing, improve the grade and grade of the project, and make it become an ornamental value, The artistic and expressive film is closely related to the personal consciousness of the director.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J954

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相關(guān)期刊論文 前1條

1 鄧驕陽;;編導(dǎo)在打造優(yōu)秀電視節(jié)目中的作用[J];今傳媒;2009年09期

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本文編號：2362012