【摘要】： 隨著人口進(jìn)入老齡化社會,老年旅游市場已經(jīng)成為旅游市場的重要組成部分,具有巨大的市場潛力。目前我國老年旅游市場蓬勃發(fā)展,但老年旅游產(chǎn)品設(shè)計卻不盡人意。本研究以“夕陽紅”旅游線路為研究對象,對老年旅游消費行為進(jìn)行研究,目的在于分析老年旅游市場和老年旅游心理,提高老年旅游產(chǎn)品設(shè)計水平。 本研究通過問卷和訪談兩種方式對東北地區(qū)參加“夕陽紅”旅游專列的老年游客進(jìn)行了調(diào)研,共得到有效問卷662份,訪談25名老年游客。通過對問卷和訪談內(nèi)容的分析,得出如下結(jié)論: 1.老年人具有較強的出游能力,出游率很高。在旅游行為方面,他們多喜歡參加團隊,多與家人、朋友和同事結(jié)伴出行;在購買行為方面,多通過旅行社購買旅游產(chǎn)品;老年人旅游消費多數(shù)中低水平,主要通過積蓄、兒女資助、退休金獲得旅游資金;老年人的旅游信息來源依次為朋友介紹、自身經(jīng)驗和旅行社、旅游廣告。 2.老年旅游主導(dǎo)性的動機主要為健康、享樂和懷舊,次要性的動機主要有圓夢、逃避、交往、審美等。阻礙老年人出游的因素主要有經(jīng)濟條件、身體條件、家庭負(fù)擔(dān)和旅游意識。 3.老年游客對“夕陽紅”旅游產(chǎn)品的總體滿意度屬于較高水平。從重視度來看,在旅游過程中,老年游客對吃、住不太重視,對景區(qū)景點、購物方面的重視程度為中等,對交通、導(dǎo)游則比較重視。從單項滿意度來看,老年游客們對于餐飲、購物及導(dǎo)游服務(wù)中等滿意;對住宿、交通和游覽項目比較滿意,老年游客在旅游中基本不會表現(xiàn)出不滿意。 4.老年游客旅游需求具有自身特點。在餐飲方面主要是菜肴清淡適口,價格實惠;住宿環(huán)境要衛(wèi)生、舒適、安靜,服務(wù)細(xì)心周到;多數(shù)老年人都認(rèn)為乘火車旅游比較合適;老年游客都偏愛于著名的自然景區(qū)和人文古跡,對人造景觀有一定偏見;老年游客主要購買地方特色產(chǎn)品,他們一般都偏愛購買具有地方特色的小吃,以及那些知名度較高,有悠久歷史的產(chǎn)品以及保健產(chǎn)品;老年游客多喜歡自娛自樂,一般不需要安排特殊的娛樂活動。 針對上述特點,本研究對于老年旅游產(chǎn)品開發(fā)提出建議,倡導(dǎo)體驗式的旅游產(chǎn)品設(shè)計理念,科學(xué)合理的開發(fā)老年旅游產(chǎn)品,并在旅游產(chǎn)品構(gòu)成要素方面進(jìn)行系統(tǒng)設(shè)計,優(yōu)化老年旅游產(chǎn)品。
[Abstract]:With the population entering the aging society, the elderly tourism market has become an important part of the tourism market, with huge market potential. At present, the tourism market for the elderly in China is booming, but the design of the tourism products for the elderly is not satisfactory. The purpose of this study is to analyze the tourism market and psychology of the elderly and to improve the design level of tourism products for the elderly. In this study, 662 effective questionnaires were obtained and 25 elderly tourists were interviewed in Northeast China by questionnaire and interview. Through the analysis of questionnaires and interviews, the following conclusions are drawn: 1. The elderly have a strong ability to travel, the rate of travel is very high. In terms of travel behavior, they like to join teams, travel with family, friends and colleagues, and purchase travel products through travel agencies. Most of the old people's tourism consumption is low, mainly through savings, children's support, pension to obtain tourism funds; the elderly's tourism information sources in turn are friends introduction, their own experience and travel agencies, travel advertising. 2. The main motivations of old age tourism are health, pleasure and nostalgia, while secondary motives are dream fulfillment, escape, communication, aesthetics and so on. Economic conditions, physical conditions, family burdens and travel consciousness are the main factors that hinder the old people to travel. 3. Elderly tourists' overall satisfaction with sunset tourism products belongs to a higher level. From the perspective of the degree of attention, in the process of tourism, elderly tourists do not pay much attention to eating and living, to scenic spots, shopping attention to the degree of moderate, to traffic, tour guide more attention. In terms of individual satisfaction, the elderly tourists are moderately satisfied with the catering, shopping and guided tour services; they are satisfied with the accommodation, transportation and tour projects, and the elderly tourists will not be dissatisfied with the travel. 4. The tourist demand of elderly tourists has its own characteristics. In the food and beverage aspect is mainly the dish is light palatable, the price is affordable; the accommodation environment should be sanitary, comfortable, quiet, the service is considerate; most old people think that the train travel is more appropriate; Older tourists prefer famous natural scenic spots and cultural monuments, and have a certain prejudice to artificial landscape; Older tourists mainly buy local products, they generally prefer to buy snacks with local characteristics, as well as those well-known, has a long history of products and health products; Older tourists like to entertain themselves, generally do not need to arrange special entertainment activities. In view of the above characteristics, this study puts forward some suggestions for the development of tourism products for the elderly, advocates the concept of tourism product design based on experience, develops the tourism products for the elderly scientifically and reasonably, and designs the components of tourism products systematically. Optimization of tourism products for the elderly.
【學(xué)位授予單位】：遼寧師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：F592

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

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相關(guān)碩士學(xué)位論文 前4條

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2 岳曉梅;我國東西部城鎮(zhèn)老年人出游制約因素分析[D];陜西師范大學(xué);2011年

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本文編號：2319739