【摘要】：宇宙原本就是抽象的。抽象藝術(shù)定義：非具象、非理性的純粹視覺(jué)形式。抽象形態(tài)是一種智慧，是從零開始以童真的眼睛獲得重新“發(fā)現(xiàn)”世界的創(chuàng)造力，一種運(yùn)用形態(tài)語(yǔ)言獲得真正創(chuàng)造能力的方法。抽象形態(tài)是提煉程度高的形態(tài)，用幾何抽象的點(diǎn)、線、面、體、色等造型元素在設(shè)計(jì)中凝結(jié)組合，強(qiáng)調(diào)藝術(shù)家的主觀意識(shí)。抽象形態(tài)不直接模仿顯示，，是根據(jù)原形的概念及意義而創(chuàng)造的觀念符號(hào)，使人無(wú)法直接辯清原始的形象及意義。由于抽象形態(tài)特點(diǎn)簡(jiǎn)約、更能突顯形態(tài)的本質(zhì)特征，因而給人留下的印象也更為深刻，更便于記憶。 公益廣告具有很強(qiáng)的教育意義和象征意義的“精神商品”，作用就是來(lái)激發(fā)人們的意識(shí)，對(duì)社會(huì)做出相對(duì)應(yīng)的貢獻(xiàn)。用抽象形態(tài)表現(xiàn)公益廣告，可以讓公眾有好奇、耐看的感覺(jué)，從而巧妙地使公眾發(fā)自內(nèi)心地接受，起到深刻揭示本質(zhì)、透析剖析事理的目的。而更重要的是公益廣告能啟發(fā)公眾思想、引導(dǎo)正路，對(duì)社會(huì)文明和世界的和諧發(fā)展有重要意義。 本文將闡述抽象形態(tài)在公益廣告中的設(shè)計(jì)研究方向，通過(guò)對(duì)抽象形態(tài)的表現(xiàn)形式及類別，通過(guò)案例的分析研究出抽象形態(tài)在公益廣告中的價(jià)值應(yīng)用。
[Abstract]:The universe is abstract. Abstract art definition: non-figurative, non-rational pure visual form. Abstract form is a kind of wisdom. It is the creativity of rediscovering the world with the innocent eyes from scratch, and a method of obtaining real creative ability by using morphological language. Abstract form is a highly refined form, which uses geometric abstract points, lines, surfaces, bodies, colors and other modeling elements to combine in the design, emphasizing the artist's subjective consciousness. Abstract form does not mimic display directly, it is the concept symbol created according to the concept and meaning of the original form, which makes it impossible to distinguish the original image and meaning directly. Because of the simplicity of abstract form, it can highlight the essential feature of form, so it is more impressive and more convenient to remember. The public service advertisement has the very strong educational significance and the symbolic meaning "the spirit commodity", the function is to arouse the people's consciousness, to make the corresponding contribution to the society. Using abstract form to express public service advertisement can make the public have the feeling of curiosity and resistance to see, thus ingeniously make the public accept it from the heart, play the purpose of revealing the essence deeply and analyzing the reason. What is more important is that public service advertisement can enlighten the public thought and guide the right way, which is of great significance to the harmonious development of social civilization and the world. This article will explain the design research direction of abstract form in public service advertisement, through the expression form and category of abstract form, through the case analysis, study the value application of abstract form in public service advertisement.
【學(xué)位授予單位】：沈陽(yáng)理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J524.3

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本文編號(hào)：2312197