發(fā)布時(shí)間：2018-10-05 19:25

【摘要】：近幾年來,上網(wǎng)人數(shù)急劇增加,網(wǎng)絡(luò)應(yīng)用不斷普及,Internet已經(jīng)成為人們生活的一部分,很自然的網(wǎng)絡(luò)廣告也成為了各個(gè)網(wǎng)站最主要的盈利模式之一,隨著網(wǎng)絡(luò)技術(shù)的更新,網(wǎng)絡(luò)廣告的形式也瞬息萬變,但是溫和,完全由消費(fèi)者觸發(fā)的廣告形式才是用戶所急需的。文中廣告就是滿足這一需求的廣告形式,當(dāng)用戶的鼠標(biāo)懸停在網(wǎng)頁的某些特定關(guān)鍵字上時(shí),就會(huì)彈出相關(guān)的廣告和信息窗口,用戶點(diǎn)擊廣告后才能進(jìn)入相鏈接的網(wǎng)站。準(zhǔn)確地將廣告、內(nèi)容、瀏覽者三者緊密結(jié)合在一起。 論文首先介紹了課題的研究背景、現(xiàn)狀和研究意義,然后針對現(xiàn)在市場對網(wǎng)絡(luò)廣告平臺(tái)的需求和目前文中網(wǎng)絡(luò)廣告平臺(tái)存在的問題,提出了一個(gè)新的網(wǎng)絡(luò)廣告平臺(tái)WebShow系統(tǒng),并通過分析它的運(yùn)營模式和業(yè)務(wù)流程,設(shè)計(jì)出了它的系統(tǒng)體系結(jié)構(gòu)、主要數(shù)據(jù)庫結(jié)構(gòu)。本系統(tǒng)采用了三層架構(gòu),Web層使用了JSP技術(shù)和Servlet技術(shù),業(yè)務(wù)層使用的是Spring技術(shù),數(shù)據(jù)層采用了Hibernate技術(shù)實(shí)現(xiàn)了對象持久化,提高了工作效率和系統(tǒng)性能。數(shù)據(jù)庫采用的是oracle數(shù)據(jù)庫,它是一個(gè)多用戶、多線程功能強(qiáng)大的數(shù)據(jù)庫。 論文對平臺(tái)包含的主要功能模塊包括基本信息維護(hù)模塊、廣告投放模塊、電子決算模塊、日志管理模塊、系統(tǒng)設(shè)置模塊進(jìn)行了設(shè)計(jì)和實(shí)現(xiàn),論文重點(diǎn)應(yīng)用了廣告列表的設(shè)計(jì)策略,實(shí)現(xiàn)廣告投放和廣告展示子模塊。其它模塊主要完成對廣告和網(wǎng)站主、網(wǎng)站媒介、廣告主的信息維護(hù)、日志管理和系統(tǒng)設(shè)置等功能。 本文的最后對該項(xiàng)目的設(shè)計(jì)作了總結(jié),提出自己的改進(jìn)意見。
[Abstract]:In recent years, the number of Internet users has increased dramatically, and the popularity of Internet applications has become a part of people's lives. Naturally, Internet advertising has become one of the most important profit models for various websites. With the development of network technology, The form of online advertising also changes rapidly, but mild, completely triggered by consumers is the form of advertising users need. When the user's mouse hovers over some specific keywords of the web page, the relevant advertisement and information window will pop up, and the user can enter the linked website only after clicking on the advertisement. Accurately combine advertising, content, and visitors. This paper first introduces the research background, current situation and significance of the research, then according to the current market demand for the network advertising platform and the existing problems of the network advertising platform in this paper, a new network advertising platform WebShow system is put forward. By analyzing its operation mode and business process, the system architecture and main database structure are designed. In this system, JSP and Servlet technology are used in three-tier web layer, Spring technology is used in business layer, Hibernate technology is used in data layer to realize object persistence, and work efficiency and system performance are improved. Database is oracle database, it is a multi-user, multi-thread powerful database. The main function modules of the platform include basic information maintenance module, advertising module, electronic final account module, log management module and system setting module. In this paper, the design strategy of advertisement list is applied to realize the submodule of advertisement placement and display. Other modules mainly complete advertising and website owner, website media, advertisers information maintenance, log management and system settings and other functions. At the end of this paper, the design of the project is summarized and some suggestions are put forward.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：TP393.09

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本文編號(hào)：2254589