多媒體廣告自助發(fā)布系統(tǒng)的設計與實現(xiàn)
發(fā)布時間：2018-09-12 09:50
【摘要】：廣告作為一種有償?shù)男畔鞑バ问?它與媒體的發(fā)展緊密相連。隨著多媒體技術的不斷發(fā)展成熟,傳統(tǒng)的廣告發(fā)布形式相對于現(xiàn)代多媒體時代有很大滯后性。而將多媒體技術應用于媒體廣告機系統(tǒng),使得廣告告別了僅依賴于紙質媒介的靜止傳播時代。多媒體廣告已成為當今企業(yè)與消費者交流、展示自我形象的一個新型廣告樣式。 本論文通過研究構建一套多媒體廣告自助發(fā)布系統(tǒng)的設計與實現(xiàn)的方案,集廣告自助上傳、付費、自動展示播放于一體,廣告發(fā)布用戶通過點擊、觸摸、滑動等簡單操作完成廣告上傳和展示。該系統(tǒng)支持自助投幣,按照上傳文件的類型、文件展示時間以及文件大小計費,用戶可以通過移動存儲介質,上傳多媒體廣告到專用設備,系統(tǒng)支持文檔、圖片、視頻等多種媒體格式。系統(tǒng)根據(jù)用戶設定的內容,經管理員審核通過后展示所上傳的廣告,實現(xiàn)了廣告用戶的交互操作和自動播放。 該多媒體自助廣告發(fā)布系統(tǒng)使用了成熟的Java語言架設服務器、后臺管理,并提供相關的服務接口供頁面調用;同時使用Ajax網絡編程應用以及Flash多媒體互動技術等實現(xiàn)了交互性功能。論文重點圍繞基于互動多媒體廣告機的硬件系統(tǒng)平臺設計和搭建軟件系統(tǒng)平臺兩大部分進行研究。硬件平臺詳細描述了計算機配置及選擇、液晶顯示屏和機柜的功能,外接設備支持自助投幣;軟件平臺基于Linux操作系統(tǒng)開發(fā),整合了網絡、存儲設備和相關硬件接口設備,實現(xiàn)了多任務并發(fā)。其應用程序主要包括自助上傳、自動播放、軟件管理員審核管理三大模塊。并進行了各系統(tǒng)模塊優(yōu)化的UI界面設計。“以用戶為中心”的設計理念貫穿了整個軟件產品開發(fā)的始終。 最后從廣告發(fā)布系統(tǒng)的硬件操作、用戶體驗和業(yè)務流程進行了功能測試,經測試,系統(tǒng)具有較好的穩(wěn)定性、易用性、可維護性,實現(xiàn)了項目的需求。測試中增加了上傳功能模塊文件的兼容性,文件管理和對主界面的效果進行修改,并增加了平臺的實用性。同時還預留了開發(fā)接口為以后開發(fā)提供便利,提高了系統(tǒng)的可擴展性。 論文的主要研究工作以及成果包括: 1、在廣告發(fā)布模式和多媒體應用的結合方面提出新理念,設計了廣告自助發(fā)布系統(tǒng)的應用模式; 2、設計并構建了系統(tǒng)硬件環(huán)境,包括計算機配置及選擇、顯示模塊、外接設備和付費投幣模塊,實現(xiàn)了各硬件組件的驅動; 3、設計實現(xiàn)了系統(tǒng)軟件架構,軟件平臺基于Linux操作系統(tǒng),分別對廣告計價方式和投幣機驅動進行描述,并運用Internet網絡實現(xiàn)多媒體廣告數(shù)據(jù)的更新和后臺管理功能。 4、實現(xiàn)系統(tǒng)自動播放、文件上傳、軟件管理員審核管理三大模塊的應用程序。 5、使用了成熟的Java語言架設服務器、后臺管理,并提供相關的服務接口供頁面調用;同時使用Ajax網絡編程應用以及Flash多媒體互動技術等實現(xiàn)了諸多實用性的功能。 6、實現(xiàn)各系統(tǒng)模塊的UI界面設計。 本系統(tǒng)根據(jù)需求和設計,測試了應用程序的硬件系統(tǒng)環(huán)境、軟件應用程序,實現(xiàn)了項目的目標需求。廣告自助發(fā)布系統(tǒng)能夠給各個行業(yè)的產品推廣提供一個便捷的渠道,同時為廣大消費者及時了解廣告信息和商業(yè)行為帶來便利,具有廣闊的應用前景。
[Abstract]:Advertising, as a form of paid information dissemination, is closely related to the development of media. With the development of multimedia technology, the traditional form of advertising publication lags behind the modern multimedia era. The application of multimedia technology to the media advertising machine system makes advertising farewell to the paper media only. Multimedia advertising has become a new advertising style for enterprises to communicate with consumers and display their self-image.
This paper studies the design and implementation of a multimedia advertising self-service publishing system, which integrates self-upload, payment, and automatic display and play. Advertising users can upload and display advertisements by clicking, touching, sliding and other simple operations. The display time and file size are charged. Users can upload multimedia advertisements to special devices through mobile storage media. The system supports documents, pictures, videos and other media formats. The system displays the uploaded advertisements according to the content set by the user and checked by the administrator. Play.
The multimedia self-service advertisement publishing system uses the mature Java language to set up the server, manage the background, and provide the related service interface for the page call. At the same time, it uses the Ajax network programming application and Flash multimedia interactive technology to realize the interactive function. The hardware platform describes in detail the configuration and selection of the computer, the functions of the LCD screen and the cabinet, and the peripheral devices support self-service coining; the software platform is developed based on Linux operating system, which integrates the network, storage devices and related hardware interface devices, and achieves multi-task concurrency. Its application program mainly includes three modules: self-upload, automatic playback, software administrator audit and management, and the UI interface design of each system module is optimized.
Finally, the function test is carried out from the hardware operation, user experience and business process of the advertisement publishing system. The system has good stability, ease of use, maintainability, and the requirement of the project is realized. At the same time, the development interface is reserved to provide convenience for future development and improve the scalability of the system.
The main research work and achievements of the paper include:
1. Put forward new ideas in the combination of advertising publishing mode and multimedia application, and design the application mode of advertising self-service publishing system.
2. The hardware environment of the system is designed and constructed, including computer configuration and selection, display module, peripheral equipment and payment and coining module.
3. The software architecture of the system is designed and implemented. The software platform is based on Linux operating system. It describes the advertising pricing method and coin machine driver respectively. The Internet is used to update the multimedia advertising data and manage the background.
4, to achieve automatic play system, file upload, software administrator to audit the application of the three modules.
5. Use the mature Java language to set up the server, manage the background, and provide the related service interface for the page to call. At the same time, use the Ajax network programming application and Flash multimedia interactive technology to realize many practical functions.
6, realize the UI interface design of each system module.
According to the requirement and design, the system tests the hardware system environment of the application program and the software application program, realizes the target requirement of the project. The self-service publishing system can provide a convenient channel for the product promotion of various industries, and bring convenience for the consumers to know the advertisement information and commercial behavior in time. Broad application prospects.
【學位授予單位】：上海交通大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：TP311.52
[Abstract]:Advertising, as a form of paid information dissemination, is closely related to the development of media. With the development of multimedia technology, the traditional form of advertising publication lags behind the modern multimedia era. The application of multimedia technology to the media advertising machine system makes advertising farewell to the paper media only. Multimedia advertising has become a new advertising style for enterprises to communicate with consumers and display their self-image.
This paper studies the design and implementation of a multimedia advertising self-service publishing system, which integrates self-upload, payment, and automatic display and play. Advertising users can upload and display advertisements by clicking, touching, sliding and other simple operations. The display time and file size are charged. Users can upload multimedia advertisements to special devices through mobile storage media. The system supports documents, pictures, videos and other media formats. The system displays the uploaded advertisements according to the content set by the user and checked by the administrator. Play.
The multimedia self-service advertisement publishing system uses the mature Java language to set up the server, manage the background, and provide the related service interface for the page call. At the same time, it uses the Ajax network programming application and Flash multimedia interactive technology to realize the interactive function. The hardware platform describes in detail the configuration and selection of the computer, the functions of the LCD screen and the cabinet, and the peripheral devices support self-service coining; the software platform is developed based on Linux operating system, which integrates the network, storage devices and related hardware interface devices, and achieves multi-task concurrency. Its application program mainly includes three modules: self-upload, automatic playback, software administrator audit and management, and the UI interface design of each system module is optimized.
Finally, the function test is carried out from the hardware operation, user experience and business process of the advertisement publishing system. The system has good stability, ease of use, maintainability, and the requirement of the project is realized. At the same time, the development interface is reserved to provide convenience for future development and improve the scalability of the system.
The main research work and achievements of the paper include:
1. Put forward new ideas in the combination of advertising publishing mode and multimedia application, and design the application mode of advertising self-service publishing system.
2. The hardware environment of the system is designed and constructed, including computer configuration and selection, display module, peripheral equipment and payment and coining module.
3. The software architecture of the system is designed and implemented. The software platform is based on Linux operating system. It describes the advertising pricing method and coin machine driver respectively. The Internet is used to update the multimedia advertising data and manage the background.
4, to achieve automatic play system, file upload, software administrator to audit the application of the three modules.
5. Use the mature Java language to set up the server, manage the background, and provide the related service interface for the page to call. At the same time, use the Ajax network programming application and Flash multimedia interactive technology to realize many practical functions.
6, realize the UI interface design of each system module.
According to the requirement and design, the system tests the hardware system environment of the application program and the software application program, realizes the target requirement of the project. The self-service publishing system can provide a convenient channel for the product promotion of various industries, and bring convenience for the consumers to know the advertisement information and commercial behavior in time. Broad application prospects.
【學位授予單位】：上海交通大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：TP311.52
【參考文獻】
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