中國旅游招貼設(shè)計(jì)研究—湖北旅游
發(fā)布時間：2018-09-08 15:43
【摘要】：伴隨著世界經(jīng)濟(jì)、文化、科學(xué)技術(shù)的發(fā)展,旅游業(yè)也開始以前所未有的速度迅猛發(fā)展起來。中國旅游浪潮的掀起發(fā)生在改革開放的20年中,經(jīng)歷了從無到有的信息傳播的性質(zhì)變革,由單一功能的觀光式旅游向多功能參與式旅游轉(zhuǎn)變,由行業(yè)內(nèi)部管理向全方位視覺傳播轉(zhuǎn)變。旅游產(chǎn)業(yè)已成為國民經(jīng)濟(jì)中的一項(xiàng)重要產(chǎn)業(yè)。旅游形象傳播中的招貼設(shè)計(jì)可以展現(xiàn)一個城市的精神面貌,它是一種經(jīng)濟(jì)簡易宣傳方式。一幅好的招貼設(shè)計(jì)可以吸引潛在旅游客戶也可以給旅游者留下美好的印象,對促進(jìn)旅游的發(fā)展具有宣傳作用。 本文針對中國旅游招貼設(shè)計(jì),結(jié)合本專業(yè)所學(xué)知識,強(qiáng)調(diào)視覺傳播在旅游活動中的重要性。首先分析了中國的旅游現(xiàn)狀,并以湖北旅游資源為例深刻剖析了旅游作為一種產(chǎn)業(yè)的社會價值所在,對于地區(qū)經(jīng)濟(jì)發(fā)展,人民生活水平的提高有很大的促進(jìn)作用。從而引申出視覺形象、廣告宣傳對于旅游資源、旅游產(chǎn)品打響知名度吸引旅游者的重要性。 重點(diǎn)講解了招貼設(shè)計(jì)的創(chuàng)意性思維、表現(xiàn)方法、具體做法及審美標(biāo)準(zhǔn)。綜觀招貼發(fā)展史,我們可以看到前人的作品在其所代表和反映的時代,以及設(shè)計(jì)觀念、表現(xiàn)形式與審美情趣方面的演變,可以感受到作品所投射出的深層文化的底蘊(yùn),并由此去探究社會政治、經(jīng)濟(jì)、文化、藝術(shù)與招貼的密切關(guān)系。就招貼設(shè)計(jì)本身來說,創(chuàng)意構(gòu)思是為信息傳達(dá)的需要所作的一種必須的渲染過程,是進(jìn)行信息有效傳達(dá)的一種手段與方法。在進(jìn)行招貼設(shè)計(jì)的創(chuàng)作中我們要時刻遵循準(zhǔn)確性、新穎性、簡潔性、特色性等原則。關(guān)于表現(xiàn)方法主要是對于招貼設(shè)計(jì)中的構(gòu)成要素圖形、文字、色彩的應(yīng)用與表現(xiàn)探討。 最后以湖北旅游為例,針對湖北省地理位置優(yōu)越,旅游資源豐富的優(yōu)勢,但是缺乏足夠的形象宣傳情況下而進(jìn)行的旅游視覺形象的推廣設(shè)計(jì),特別是其對外的招貼宣傳設(shè)計(jì)創(chuàng)作,從湖北旅游招貼的圖形創(chuàng)作、文字設(shè)計(jì)、色彩運(yùn)用三個基本元素上進(jìn)行了論證。對于推廣湖北旅游,滿足旅游需求,開拓湖北省旅游市場具有積極作用。
[Abstract]:With the development of the world economy, culture, science and technology, tourism is developing at an unprecedented speed. During the 20 years of reform and opening up, the wave of tourism in China has undergone a change in the nature of information dissemination from scratch, and has changed from a single function of sightseeing tourism to a multi-function participatory tourism. From the industry internal management to a full range of visual communication. Tourism industry has become an important industry in the national economy. Poster design in tourism image communication can show the spiritual outlook of a city, and it is a simple and economical propaganda method. A good poster design can attract potential tourist customers or leave a good impression on tourists and promote the development of tourism. This paper emphasizes the importance of visual communication in tourism activities. Firstly, this paper analyzes the present situation of tourism in China, and takes Hubei tourism resources as an example to deeply analyze the social value of tourism as an industry, which can greatly promote the development of regional economy and the improvement of people's living standards. Thus the visual image, advertising for tourism resources, tourism products to attract tourists importance. The creative thinking, expression method, concrete method and aesthetic standard of poster design are explained emphatically. Looking at the history of poster development, we can see the evolution of previous works in the times they represent and reflect, as well as the evolution of design concepts, forms of expression and aesthetic tastes, and we can feel the deep cultural background of the works. And from this to explore the social politics, economy, culture, art and the close relationship with posters. As far as poster design itself is concerned, creative conception is a necessary rendering process for the needs of information communication, and it is also a means and method for the effective communication of information. We should always follow the principles of accuracy, novelty, brevity and peculiarity in the creation of poster design. This paper mainly discusses the application and expression of graphic, text and color elements in poster design. Finally, taking Hubei tourism as an example, aiming at Hubei province's advantageous geographical location and rich tourism resources, but lacking enough image publicity, the tourism visual image promotion design is carried out. Especially its external poster propaganda design creation, from Hubei tourism poster graphic creation, the character design, the color application three basic elements has carried on the demonstration. It plays an active role in promoting Hubei tourism, satisfying tourism demand and developing Hubei tourism market.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J524
本文編號：2230959
[Abstract]:With the development of the world economy, culture, science and technology, tourism is developing at an unprecedented speed. During the 20 years of reform and opening up, the wave of tourism in China has undergone a change in the nature of information dissemination from scratch, and has changed from a single function of sightseeing tourism to a multi-function participatory tourism. From the industry internal management to a full range of visual communication. Tourism industry has become an important industry in the national economy. Poster design in tourism image communication can show the spiritual outlook of a city, and it is a simple and economical propaganda method. A good poster design can attract potential tourist customers or leave a good impression on tourists and promote the development of tourism. This paper emphasizes the importance of visual communication in tourism activities. Firstly, this paper analyzes the present situation of tourism in China, and takes Hubei tourism resources as an example to deeply analyze the social value of tourism as an industry, which can greatly promote the development of regional economy and the improvement of people's living standards. Thus the visual image, advertising for tourism resources, tourism products to attract tourists importance. The creative thinking, expression method, concrete method and aesthetic standard of poster design are explained emphatically. Looking at the history of poster development, we can see the evolution of previous works in the times they represent and reflect, as well as the evolution of design concepts, forms of expression and aesthetic tastes, and we can feel the deep cultural background of the works. And from this to explore the social politics, economy, culture, art and the close relationship with posters. As far as poster design itself is concerned, creative conception is a necessary rendering process for the needs of information communication, and it is also a means and method for the effective communication of information. We should always follow the principles of accuracy, novelty, brevity and peculiarity in the creation of poster design. This paper mainly discusses the application and expression of graphic, text and color elements in poster design. Finally, taking Hubei tourism as an example, aiming at Hubei province's advantageous geographical location and rich tourism resources, but lacking enough image publicity, the tourism visual image promotion design is carried out. Especially its external poster propaganda design creation, from Hubei tourism poster graphic creation, the character design, the color application three basic elements has carried on the demonstration. It plays an active role in promoting Hubei tourism, satisfying tourism demand and developing Hubei tourism market.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：J524
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 楊瑞;設(shè)計(jì)的多樣性與文化的多樣性[J];裝飾;2003年05期
，本文編號：2230959
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