【摘要】：“復(fù)古元素”起源很早,復(fù)古藝術(shù)在藝術(shù)史上并不是后起新秀,它尋之常見,中國有,外國也有。復(fù)古元素是一種立足于舊,脫塵于新的設(shè)計(jì)符號,應(yīng)用到設(shè)計(jì)中衍生成了一種創(chuàng)作手法。當(dāng)今世界是一個(gè)經(jīng)濟(jì)一體化,信息全球化和文化多元化的大環(huán)境,不同價(jià)值觀,不同思維方式,不同文化觀念都在這個(gè)大的時(shí)代背景下碰撞并相互影響。在平面設(shè)計(jì)領(lǐng)域的創(chuàng)作中,各種文化元素也在進(jìn)行著相互作用的碰撞,傳統(tǒng)元素與現(xiàn)代元素的并存、時(shí)尚與歷史的交融、不同民族文化因素的糅合,設(shè)計(jì)中匯集著多種文化元素的成果。 縱觀設(shè)計(jì)史,尤其是中國藝術(shù)設(shè)計(jì)的發(fā)展史,可以發(fā)現(xiàn)經(jīng)濟(jì)的發(fā)展影響著藝術(shù)設(shè)計(jì)的發(fā)展,而文化的交流對經(jīng)濟(jì)的發(fā)展又起著積極的作用,三者之間相輔相成。正是由于復(fù)古元素是各種文化碰撞交流的結(jié)果,其特點(diǎn)不僅強(qiáng)調(diào)歷史與現(xiàn)代的并存,民族與創(chuàng)新的并用,更在一定程度上吸收并借鑒著外來文化,有利于國與國間的文化交流。一個(gè)國家的發(fā)展,民族的繁榮既要傳承優(yōu)良的本國傳統(tǒng)文化,又要勇于開拓創(chuàng)新,吸取外來文化的精華,促進(jìn)國與國間的文化傳承與創(chuàng)新。作為藝術(shù)設(shè)計(jì)創(chuàng)作手法的一種,復(fù)古設(shè)計(jì)開拓了各種文化和藝術(shù)的空間,以多種元素交互的藝術(shù)形式展現(xiàn)出一種更具情感性,更具開放性的藝術(shù)表述。 在物質(zhì)生活多元化的今天,設(shè)計(jì)更加凸現(xiàn)出多元和多層次的價(jià)值取向。招貼設(shè)計(jì)是平面設(shè)計(jì)中的重要組成部分,通過點(diǎn)線面,圖像文字的構(gòu)成傳達(dá)信息。招貼設(shè)計(jì)通常以海報(bào)或宣傳畫的形式出現(xiàn),屬于戶外廣告,在國外被稱為“瞬間”的街頭藝術(shù)。街頭藝術(shù)的特點(diǎn)具有時(shí)代性和潮流性,復(fù)古元素本身的時(shí)代性使之和平面招貼設(shè)計(jì)聯(lián)系在了一起。 復(fù)古元素是一種創(chuàng)新的、復(fù)合的設(shè)計(jì)語言,融合了歷史的沉淀與現(xiàn)代的時(shí)尚,是新與老,傳統(tǒng)文化與新進(jìn)思潮的碰撞摩擦,不是簡單地對過去的復(fù)制,也不是單純地挪用外來文化,而是將在這些多元化的設(shè)計(jì)語言上進(jìn)行重新構(gòu)造,組成一種新的藝術(shù)形式。
[Abstract]:Retro elements originated very early. The art of retro is not a new talent in the history of art. It is common in China and also in foreign countries. The retro element is a new design symbol based on the old and dedusting, which is derived into a creative technique. Today's world is an environment of economic integration, information globalization and cultural pluralism. Different values, different ways of thinking and different cultural concepts all collide and affect each other under the background of this era. In the field of graphic design, various cultural elements are also in the process of interaction, the coexistence of traditional and modern elements, the blending of fashion and history, the blending of cultural factors of different nationalities, The design brings together the fruits of many cultural elements. Looking at the history of design, especially the history of Chinese art design, we can find that the development of economy affects the development of art and design, and the exchange of culture plays a positive role in the development of economy, which complement each other. It is precisely because the retro elements are the result of all kinds of cultural collision and exchange, its characteristics not only emphasize the coexistence of history and modernity, the combination of nation and innovation, but also absorb and draw lessons from foreign cultures to a certain extent, which is beneficial to the cultural exchange between countries. The development of a country and the prosperity of a nation should not only inherit the fine national traditional culture, but also dare to blaze new trails and innovate, absorb the essence of the foreign culture, and promote the cultural inheritance and innovation between countries. As one of the creative techniques of art design, the retro design has opened up the space of various cultures and arts, showing a more emotional and open artistic expression in the form of the interaction of various elements. In the material life diversification today, the design shows the multivariate and multi-level value orientation even more. Poster design is an important part of graphic design. Poster design, usually in the form of posters or posters, belongs to outdoor advertising and is called "instantaneous" street art abroad. Street art has the characteristics of the times and trends, the retro elements of the times make it and the graphic poster design linked together. The retro elements are an innovative, composite design language that combines the sedimentation of history with the modern fashion, the collision between the old and the new, the collision between the traditional culture and the new trend of thought, and not the simple reproduction of the past. It is not simply misappropriating foreign culture, but reconstructing these pluralistic design languages to form a new art form.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J524

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