《東方今報(bào)》圖片運(yùn)用策略解析
發(fā)布時(shí)間:2018-08-06 12:45
【摘要】:隨著讀圖時(shí)代的到來,紙質(zhì)媒體越來越重視圖片在版面上的運(yùn)用。學(xué)界關(guān)于圖片運(yùn)用也有過論述,但大多關(guān)于新聞攝影的討論,專門針對都市報(bào)圖片運(yùn)用的研究是少之又少!稏|方今報(bào)》2004年以都市報(bào)的身份創(chuàng)刊,是河南省一家典型的都市報(bào),短短三年的時(shí)間已成為河南省媒體界一匹黑馬。本文以《東方今報(bào)》這家典型的都市報(bào)作為研究對象,對其2007年一年的報(bào)紙圖片進(jìn)行系統(tǒng)性研究。本文圖片是“大圖片”的概念,它泛指版面中區(qū)別于文字的一切信息傳播方式:包括新聞圖片、圖片故事、題圖、插圖攝影、圖示(圖表、地圖、圖解)、圖畫、漫畫等。由于圖片運(yùn)用與版面有極大的關(guān)聯(lián),版面也在本文的研究范圍之內(nèi)。 論文首先分析《東方今報(bào)》圖片運(yùn)用的現(xiàn)狀:頭版生動活潑,新聞圖片巧妙反映新聞事件,娛樂體育版圖片運(yùn)用“雜志”化,漫畫恰當(dāng)?shù)乇磉_(dá)抽象意義以及運(yùn)用視覺語言突出視覺中心,進(jìn)而達(dá)到吸引受眾的目的。在此基礎(chǔ)上,作者分析了《東方今報(bào)》圖片運(yùn)用的特點(diǎn):如新聞圖片體現(xiàn)人文關(guān)懷,版式設(shè)計(jì)符合市民的視覺習(xí)慣,圖片運(yùn)用注重策劃,肩負(fù)社會責(zé)任,刊登公益廣告,形象價(jià)值與新聞價(jià)值共存等等。同時(shí)又指出其不足的地方:副刊多為配圖、創(chuàng)新較少,圖片破圖較多,痕跡明顯粗糙,同一事件圖片連續(xù)刊登,給讀者帶來視覺疲勞,圖片運(yùn)用倫理道德重視不夠等等。綜合以上所有觀點(diǎn),提出了走差異化的道路,建立圖片互動平臺,建立完善的新聞視覺部,與新媒體共贏等建議。
[Abstract]:With the arrival of the time of reading pictures, the paper media pay more and more attention to the use of pictures in the layout. The academic circles have also discussed the use of pictures, but most of the discussions on news photography have focused on very few studies on the use of pictures in urban newspapers. Dongfang Today, which was founded as a metropolitan newspaper in 2004, is a typical urban newspaper in Henan Province. A short period of three years has become a black horse in Henan media. In this paper, a typical city newspaper, Dongfang Today, is taken as the research object, and a systematic study on the pictures of the newspaper in 2007 is carried out. This paper refers to the concept of "big picture", which refers to all kinds of information which are different from words in the layout: news picture, picture story, title picture, illustration photograph, diagram (chart, map, diagram), picture, cartoon and so on. As the use of pictures has a great relationship with the layout, the layout is also within the scope of this paper. First of all, the paper analyzes the current situation of the use of the pictures of Oriental Today: the front pages are lively, news pictures reflect news events skillfully, and the entertainment sports pages use "magazines". Comics express abstract meaning properly and use visual language to highlight visual center, so as to attract the audience. On this basis, the author analyzes the characteristics of the use of pictures in Oriental Today: news pictures embody humanistic concern, layout design conforms to the visual habits of the public, the use of pictures pays attention to planning, shoulders social responsibility, and publishes public service advertisements. Image value and news value coexist and so on. At the same time, it also points out its shortcomings: the supplement is mostly a matching picture, the innovation is less, the picture is broken more, the trace is obviously rough, the same event picture is published in succession, it brings the reader visual fatigue, the application of the picture is not paid enough attention to the ethics and morals, and so on. Based on all the above views, this paper puts forward some suggestions, such as taking the road of differentiation, setting up the interactive platform of pictures, establishing a perfect news visual department, and winning with the new media.
【學(xué)位授予單位】:鄭州大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2008
【分類號】:G213
本文編號:2167780
[Abstract]:With the arrival of the time of reading pictures, the paper media pay more and more attention to the use of pictures in the layout. The academic circles have also discussed the use of pictures, but most of the discussions on news photography have focused on very few studies on the use of pictures in urban newspapers. Dongfang Today, which was founded as a metropolitan newspaper in 2004, is a typical urban newspaper in Henan Province. A short period of three years has become a black horse in Henan media. In this paper, a typical city newspaper, Dongfang Today, is taken as the research object, and a systematic study on the pictures of the newspaper in 2007 is carried out. This paper refers to the concept of "big picture", which refers to all kinds of information which are different from words in the layout: news picture, picture story, title picture, illustration photograph, diagram (chart, map, diagram), picture, cartoon and so on. As the use of pictures has a great relationship with the layout, the layout is also within the scope of this paper. First of all, the paper analyzes the current situation of the use of the pictures of Oriental Today: the front pages are lively, news pictures reflect news events skillfully, and the entertainment sports pages use "magazines". Comics express abstract meaning properly and use visual language to highlight visual center, so as to attract the audience. On this basis, the author analyzes the characteristics of the use of pictures in Oriental Today: news pictures embody humanistic concern, layout design conforms to the visual habits of the public, the use of pictures pays attention to planning, shoulders social responsibility, and publishes public service advertisements. Image value and news value coexist and so on. At the same time, it also points out its shortcomings: the supplement is mostly a matching picture, the innovation is less, the picture is broken more, the trace is obviously rough, the same event picture is published in succession, it brings the reader visual fatigue, the application of the picture is not paid enough attention to the ethics and morals, and so on. Based on all the above views, this paper puts forward some suggestions, such as taking the road of differentiation, setting up the interactive platform of pictures, establishing a perfect news visual department, and winning with the new media.
【學(xué)位授予單位】:鄭州大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2008
【分類號】:G213
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 郭志法;讀圖時(shí)代:新聞攝影的應(yīng)對與發(fā)展[J];新聞戰(zhàn)線;2002年09期
,本文編號:2167780
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