【摘要】： 數(shù)字合成型廣告所要達(dá)到的是現(xiàn)實(shí)生活中不可能實(shí)現(xiàn)的視覺效果,其總體節(jié)奏構(gòu)成和最后的生命往往取決于剪輯臺(tái)上的藝術(shù)再創(chuàng)作。 本文采用理論和實(shí)踐相結(jié)合的方法,對(duì)數(shù)字合成型廣告剪輯合成的藝術(shù)再創(chuàng)造進(jìn)行論證分析。全文分四個(gè)主要部分: 第一部分,數(shù)字合成型廣告的特點(diǎn)決定了剪輯合成的必要性。 第二部分,剪輯合成的創(chuàng)造性思維開始于創(chuàng)意階段,繼續(xù)于拍攝時(shí)刻,完成于剪輯合成過程本身。 第三部分,以具體的廣告實(shí)例,進(jìn)一步論證剪輯合成的藝術(shù)再創(chuàng)造力。 結(jié)論:剪輯合成作為一種創(chuàng)造性思維,貫穿于數(shù)字合成型廣告創(chuàng)作的始終,作為創(chuàng)作的最后一關(guān),起藝術(shù)再創(chuàng)造的關(guān)鍵作用。輕視它,輕則降低品質(zhì),重則前功盡棄。
[Abstract]:Digital synthetic advertising is to achieve a visual effect that can not be realized in real life. Its overall rhythmic composition and final life often depend on the artistic re-creation on the editing stage. This paper uses the method of combining theory and practice to demonstrate and analyze the artistic re-creation of digital synthetic advertisement clip composition. This paper is divided into four main parts: the first part, the characteristics of digital synthetic advertising determine the necessity of editing synthesis. In the second part, the creative thinking of clip synthesis begins at the creative stage and continues at the filming time. The third part, with the concrete advertisement example, further demonstrates the clip synthesis art re-creativity. Conclusion: as a kind of creative thinking, clip synthesis runs through the creation of digital synthetic advertising and plays a key role in artistic re-creation. Despise it, light will reduce the quality, heavy work is wasted.
【學(xué)位授予單位】：中國(guó)美術(shù)學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：J524.3

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 任盈盈;數(shù)碼攝影在平面設(shè)計(jì)中應(yīng)用的發(fā)展趨勢(shì)[D];西北大學(xué);2012年

，

本文編號(hào)：2162782