【摘要】：目前，我國廣告行業(yè)正在不斷發(fā)展壯大，戶外廣告也以驚人的速度發(fā)展著。作為戶外廣告媒體新方向的電梯媒體發(fā)展十分迅猛，也越來越受到市場的廣泛關注。隨著電梯廣告的發(fā)展，許多國內外大公司都采用電梯媒體進行廣告宣傳。這些著名品牌的參與極大的提升了電梯媒體美譽度，從而也提高了電梯媒體的檔次。 同時，本文作者具有15年的廣告?zhèn)髅叫袠I(yè)經驗，并且一直擔任管理職務，對整個廣告媒體行業(yè)信息化工作推進嚴重滯后、廣告公司普遍存在的管理環(huán)節(jié)雜亂、目標不清晰、結構性不強、人為控制因數過多、工作效率不高等問題有較深的理解與認識。開發(fā)分眾廣告媒體管理信息系統(tǒng)就是為提高廣告行業(yè)效率，管理環(huán)節(jié)標準化，使企業(yè)有清晰的工作目標和完善的企業(yè)系統(tǒng)結構，真正讓管理信息化給廣告企業(yè)帶來發(fā)展。 互聯網和信息技術的普及，深刻改變了廣告服務業(yè)的傳統(tǒng)經營模式和管理方法。利用計算機信息管理的數據共享功能，能讓更多的人及時了解廣告系統(tǒng)運營狀態(tài)，加快各環(huán)節(jié)響應速度，，提高廣告系統(tǒng)的創(chuàng)新頻率和效應。本文首先對數據庫技術廣告的發(fā)展趨勢進行了研究，對分眾管理信息系統(tǒng)的需求進行了分析，然后對系統(tǒng)架構，主要功能和數據庫系統(tǒng)進行了設計，并利用B/S模式開發(fā)，同時采用微軟Visual Studio和SQL Server進行具體實現。最后對系統(tǒng)的主要功能進行了測試，驗證了所設計系統(tǒng)具備良好的性能和可用性。
[Abstract]:At present, China's advertising industry is growing, outdoor advertising is also developing at an alarming speed. Elevator media, as a new direction of outdoor advertising media, is developing very rapidly, and has been paid more and more attention by the market. With the development of elevator advertising, many domestic and foreign large companies use elevator media for advertising. The participation of these famous brands has greatly promoted the reputation of elevator media, thus raising the level of elevator media. At the same time, the author has 15 years of experience in the advertising media industry, and has been in a management position, the promotion of the entire advertising media industry information work lags behind seriously, advertising companies generally exist in the management of messy, objectives are not clear, The structure is not strong, the artificial control factor is too many, the work efficiency is not high and so on the question has the deeper understanding and the understanding. The development of focus advertising media management information system is to improve the efficiency of advertising industry, standardization of management links, so that enterprises have clear work objectives and perfect enterprise system structure, so that management information to the advertising enterprise development. The popularization of Internet and information technology has profoundly changed the traditional management mode and management method of advertising service industry. By using the data sharing function of computer information management, more and more people can understand the operating state of advertising system in time, accelerate the response speed of each link, and improve the innovation frequency and effect of advertising system. In this paper, the development trend of database technology advertisement is studied, and the requirement of focus management information system is analyzed. Then, the system architecture, main functions and database system are designed, and the system is developed by using B / S mode. At the same time, it uses Microsoft Visual Studio and SQL Server to implement. Finally, the main functions of the system are tested and verified that the designed system has good performance and availability.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52

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