【摘要】：Flash互動(dòng)廣告是一種運(yùn)用多媒體技術(shù)創(chuàng)建的具有交互功能的網(wǎng)絡(luò)廣告形式,鼠標(biāo)交互是Flash互動(dòng)廣告中的常用交互方式,用戶通過對(duì)鼠標(biāo)視覺形態(tài),鼠標(biāo)單擊、滑過、拖動(dòng)等交互行為,敘事的交互事件等進(jìn)行認(rèn)知體驗(yàn),感受多維的視覺、情感變化。同時(shí)鼠標(biāo)與交互事件的體驗(yàn)設(shè)計(jì)、鼠標(biāo)與網(wǎng)絡(luò)結(jié)構(gòu)的情境設(shè)計(jì),加強(qiáng)用戶與廣告的雙向互動(dòng),提升互動(dòng)廣告的感染力。
[Abstract]:Flash interactive advertising is a form of interactive network advertising created by multimedia technology. Mouse interaction is a common interactive mode in Flash interactive advertising. The user has a cognitive experience through the interactive behavior of mouse vision, mouse clicks, slips, dragging and so on. At the same time, the experience design of the mouse and interactive events, the context design of the mouse and the network structure, the two-way interaction between the user and the advertisement, and the enhancement of the appeal of the interactive advertising.
【作者單位】： 華南農(nóng)業(yè)大學(xué)藝術(shù)學(xué)院;
【基金】：教育部人文社會(huì)科學(xué)研究2006年度規(guī)劃項(xiàng)目“數(shù)字圖形學(xué)——數(shù)字化環(huán)境下的圖形藝術(shù)與視覺傳播研究”(06JA760015)
【分類號(hào)】：TP334.2
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本文編號(hào)：2148856