【摘要】： “圖騰”源于始民,是世界普遍共存的一種古老而奇特的文化現(xiàn)象,也是民族文化的發(fā)端鼻祖。本文通過多方資料分析,探究圖騰文化對現(xiàn)代社會群體審美觀念的影響,以及由圖騰衍生發(fā)展的傳統(tǒng)元素在當今現(xiàn)代招貼設(shè)計中的應(yīng)用形式。如何將傳統(tǒng)元素合理的應(yīng)用于現(xiàn)代招貼設(shè)計中,如何以國際化設(shè)計語言表現(xiàn)中國獨特的古老文化,以使中國招貼設(shè)計在走上國際化設(shè)計水平的同時融合了自我民族傳統(tǒng)文化元素,既宣揚了民族特性且形成系統(tǒng)化的特定的設(shè)計風(fēng)格。 “圖騰”為人類創(chuàng)造了一個個“神”的形象,受人們項禮膜拜,不可侵犯�，F(xiàn)代招貼設(shè)計同樣為商品經(jīng)濟創(chuàng)造了一個個“神話”,為經(jīng)濟的發(fā)展推波助瀾,發(fā)起一波波經(jīng)濟浪潮,招貼創(chuàng)意的形象符號也在人們內(nèi)心定格,成為現(xiàn)代社會群體內(nèi)心不可替代的形象需求。由此可見,“圖騰”以另一種意識形態(tài)在現(xiàn)代招貼設(shè)計中展現(xiàn)。研究圖騰崇拜心理,結(jié)合招貼設(shè)計方法,發(fā)覺招貼設(shè)計在社會公眾文化中產(chǎn)生現(xiàn)代圖騰效應(yīng)的規(guī)律與設(shè)計形式。更進一步探索了招貼設(shè)計的發(fā)展方向,為招貼藝術(shù)的宣傳力度提到了一個新的思考領(lǐng)域,也為未來社會經(jīng)濟的發(fā)展起到不可估量的促進作用。
[Abstract]:Totem, originated from the people, is an ancient and peculiar cultural phenomenon which is common in the world. It is also the originator of the national culture. This paper explores the influence of totem culture on the aesthetic concept of modern society and the application of traditional elements derived from totem in modern poster design. How to reasonably apply traditional elements to modern poster design, how to express China's unique ancient culture with international design language, In order to make the Chinese poster design on the international design level at the same time the integration of self-national traditional cultural elements, not only propagate the national characteristics and form a systematic and specific design style. Totem creates images of gods for human beings, and is worshipped and inviolable. Modern poster design has also created a series of "myths" for the commodity economy, contributed to the development of the economy, launched a wave of economic waves, and the image symbols of poster originality have also been fixed in the hearts of people. It has become an irreplaceable image demand in the heart of modern society. Thus, totem is displayed in modern poster design with another ideology. Based on the study of totem worship psychology and the method of poster design, this paper finds out the law and design form of totem effect produced by poster design in social public culture. Further explore the development direction of poster design, for the poster art publicity to a new field of thinking, but also for the future social and economic development plays an inestimable role in promoting.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J524

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本文編號：2134325