【摘要】：隨著人民生活水平的提高，公眾對于消費服務需求日益凸顯，大眾點評網(wǎng)作為國內(nèi)領先的生活消費平臺在日常生活服務中發(fā)揮了巨大作用，其中網(wǎng)站廣告位更是彌補了點評會員與商戶間缺少互動、商戶宣傳信息量不足的缺陷，同時還可以積累人氣以及提高用戶粘性。由于對于廣告位投放對于提高網(wǎng)站會員活躍度變得日益重要，本文介紹的廣告管理平臺就是針對提高網(wǎng)站活躍度而進行的一次探索性嘗試。 針對上述問題，本文設計實現(xiàn)了廣告管理平臺。論文首先調(diào)查與研究了當前國內(nèi)消費者的生活服務需求及競爭者的運營模式，然后概述了實現(xiàn)廣告管理平臺相關所需的相關理論與技術。接下來本文確定系統(tǒng)的整體需求和系統(tǒng)結構，隨后著重研究廣告管理平臺相關的功能設計，包括基于SOA的分布式系統(tǒng)架構及系統(tǒng)的層級結構、讀寫分離的主從數(shù)據(jù)庫等設計。接下來給出了系統(tǒng)功能的實現(xiàn)功能實現(xiàn)部分著重介紹廣告管理平臺相關基礎服務的設計與實現(xiàn)和基于BPM的工作流功能的實現(xiàn)，最后對整個系統(tǒng)各個模塊進行測試與分析。 對系統(tǒng)測試及數(shù)據(jù)分析的結果表明，本文介紹的廣告管理平臺通過制定商戶廣告投放形式和庫存規(guī)則，有效地提高了銷售廣告訂單轉(zhuǎn)化率、提升了商戶廣告投放質(zhì)量，，也為更多會員提供優(yōu)質(zhì)的服務信息。
[Abstract]:With the improvement of people's living standard, the public demand for consumer services is becoming increasingly prominent. As a leading living consumption platform in China, Dianping has played a great role in daily life services. Among them, the advertising space of the website makes up for the lack of interaction between the comment members and the merchants, and the insufficient amount of propaganda information for the merchants. At the same time, it can also accumulate the popularity and improve the stickiness of the users. Because of the increasing importance of advertising placement to improve the activity of website members, the advertising management platform introduced in this paper is an exploratory attempt to improve the activity of website. In view of the above problems, this paper designs and implements the advertising management platform. Firstly, this paper investigates and studies the domestic consumer's living service demand and competitors' operation mode, and then summarizes the relevant theories and technologies needed to realize the advertising management platform. Then this paper determines the overall requirements and system structure of the system, then focuses on the advertising management platform related to the functional design, including SOA-based distributed system architecture and system hierarchy, read and write separate master-slave database design and so on. Then, the realization of the system function is introduced, which focuses on the design and implementation of the basic services related to the advertising management platform and the implementation of the workflow function based on BPM. Finally, the whole system modules are tested and analyzed. The results of system test and data analysis show that the advertising management platform introduced in this paper can effectively improve the conversion rate of sales advertising orders and improve the quality of commercial advertising by formulating the form of advertising delivery and inventory rules. Also for more members to provide quality service information.
【學位授予單位】：西安電子科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：TP393.09;TP311.52

【共引文獻】

相關期刊論文 前10條

1 李立春;劉卓;;基于Struts框架的網(wǎng)上購物系統(tǒng)設計與實現(xiàn)[J];電腦知識與技術;2014年01期

2 彭碧濤;羅海蛟;姜靈敏;;Java課程群的規(guī)劃與建設[J];福建電腦;2014年02期

3 薛李濱;潘瑜;;Android系統(tǒng)安全機能的剖析與增強[J];電腦與信息技術;2014年01期

4 張明樂;呂斌斌;左武志;徐曉偉;陳e

本文編號：2130263