【摘要】：隨著人民生活水平的提高，公眾對(duì)于消費(fèi)服務(wù)需求日益凸顯，大眾點(diǎn)評(píng)網(wǎng)作為國(guó)內(nèi)領(lǐng)先的生活消費(fèi)平臺(tái)在日常生活服務(wù)中發(fā)揮了巨大作用，其中網(wǎng)站廣告位更是彌補(bǔ)了點(diǎn)評(píng)會(huì)員與商戶間缺少互動(dòng)、商戶宣傳信息量不足的缺陷，同時(shí)還可以積累人氣以及提高用戶粘性。由于對(duì)于廣告位投放對(duì)于提高網(wǎng)站會(huì)員活躍度變得日益重要，本文介紹的廣告管理平臺(tái)就是針對(duì)提高網(wǎng)站活躍度而進(jìn)行的一次探索性嘗試。 針對(duì)上述問題，本文設(shè)計(jì)實(shí)現(xiàn)了廣告管理平臺(tái)。論文首先調(diào)查與研究了當(dāng)前國(guó)內(nèi)消費(fèi)者的生活服務(wù)需求及競(jìng)爭(zhēng)者的運(yùn)營(yíng)模式，然后概述了實(shí)現(xiàn)廣告管理平臺(tái)相關(guān)所需的相關(guān)理論與技術(shù)。接下來本文確定系統(tǒng)的整體需求和系統(tǒng)結(jié)構(gòu)，隨后著重研究廣告管理平臺(tái)相關(guān)的功能設(shè)計(jì)，包括基于SOA的分布式系統(tǒng)架構(gòu)及系統(tǒng)的層級(jí)結(jié)構(gòu)、讀寫分離的主從數(shù)據(jù)庫(kù)等設(shè)計(jì)。接下來給出了系統(tǒng)功能的實(shí)現(xiàn)功能實(shí)現(xiàn)部分著重介紹廣告管理平臺(tái)相關(guān)基礎(chǔ)服務(wù)的設(shè)計(jì)與實(shí)現(xiàn)和基于BPM的工作流功能的實(shí)現(xiàn)，最后對(duì)整個(gè)系統(tǒng)各個(gè)模塊進(jìn)行測(cè)試與分析。 對(duì)系統(tǒng)測(cè)試及數(shù)據(jù)分析的結(jié)果表明，本文介紹的廣告管理平臺(tái)通過制定商戶廣告投放形式和庫(kù)存規(guī)則，有效地提高了銷售廣告訂單轉(zhuǎn)化率、提升了商戶廣告投放質(zhì)量，，也為更多會(huì)員提供優(yōu)質(zhì)的服務(wù)信息。
[Abstract]:With the improvement of people's living standard, the public demand for consumer services is becoming increasingly prominent. As a leading living consumption platform in China, Dianping has played a great role in daily life services. Among them, the advertising space of the website makes up for the lack of interaction between the comment members and the merchants, and the insufficient amount of propaganda information for the merchants. At the same time, it can also accumulate the popularity and improve the stickiness of the users. Because of the increasing importance of advertising placement to improve the activity of website members, the advertising management platform introduced in this paper is an exploratory attempt to improve the activity of website. In view of the above problems, this paper designs and implements the advertising management platform. Firstly, this paper investigates and studies the domestic consumer's living service demand and competitors' operation mode, and then summarizes the relevant theories and technologies needed to realize the advertising management platform. Then this paper determines the overall requirements and system structure of the system, then focuses on the advertising management platform related to the functional design, including SOA-based distributed system architecture and system hierarchy, read and write separate master-slave database design and so on. Then, the realization of the system function is introduced, which focuses on the design and implementation of the basic services related to the advertising management platform and the implementation of the workflow function based on BPM. Finally, the whole system modules are tested and analyzed. The results of system test and data analysis show that the advertising management platform introduced in this paper can effectively improve the conversion rate of sales advertising orders and improve the quality of commercial advertising by formulating the form of advertising delivery and inventory rules. Also for more members to provide quality service information.
【學(xué)位授予單位】：西安電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TP393.09;TP311.52

【共引文獻(xiàn)】

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本文編號(hào)：2130263