本文選題：書卷氣 + 書籍設計��； 參考：《中國藝術研究院》2010年碩士論文

【摘要】： 書籍及其設計的日益商品化,使得許多書籍往往以封面為重,強調(diào)廣告招來效果,而存在忽略整體設計,忽略閱讀的舒適性等等問題。另一方面在多元文化的新語境下,紛繁的異域視覺語言對當下書籍設計的影響逐漸突出,一些中國書籍形態(tài)正在失去華夏民族獨特的特征。但同時許多優(yōu)秀的設計師秉承中國傳統(tǒng)書籍的形態(tài)氣質(zhì)——“書卷氣”,在繁華浮躁的環(huán)境中創(chuàng)作出富有整體美感與閱讀趣味的現(xiàn)代東方之美。 中國的書籍自古就有豐富的藝術形式,自卷軸裝、蝴蝶裝、包背裝再到明代的線裝,逐漸形成了獨具特色的視覺樣貌——沒有圖像的雅致書衣、收放從容的設計布局以及整體的氣韻連貫,含韻著東方審美情趣,是華夏民族氣韻的自然表露。同時使古籍不僅作為文本的載體,更成為了典雅精致的藝術品,并形成了中國古代書籍獨有的文化韻味——“書卷氣”。 置于國際視域的當下,重新體味“書卷氣”,不僅是對于古籍視覺語言的借鑒,“書卷氣”所體現(xiàn)的含蓄文雅與整體形態(tài)氣韻是呈現(xiàn)文本內(nèi)容最好的表現(xiàn)方式。更為重要的在于,書籍設計的物化形態(tài)作為文化媒介,是傳承華夏民族精神的重要方式,“書卷氣”的現(xiàn)代重構(gòu)也將以此種形式繼續(xù)書寫中國文化的脈絡,同時使得當代設計不會因為失去內(nèi)在的根脈而枯萎。
[Abstract]:With the increasing commercialization of books and their designs, many books tend to focus on the cover, emphasizing the effect of advertising, while neglecting the overall design and the comfort of reading, and so on. On the other hand, in the new context of multiculturalism, the influence of various foreign visual languages on the present book design is gradually prominent, and some Chinese book forms are losing the unique characteristics of the Chinese nation. But at the same time, many excellent designers, adhering to the form of Chinese traditional books-"book style", in the bustling impetuous environment to create the overall aesthetic sense and reading taste of the modern Oriental beauty. Chinese books have been rich in artistic forms since ancient times. Since the axis, butterflies, bags and back to the line of the Ming Dynasty, gradually formed a unique visual look-no image of the elegant book clothes. The design layout and the overall charm of the whole, the charm of the oriental aesthetic taste, is the natural manifestation of the Chinese national charm. At the same time, the ancient books are not only the carrier of the text, but also the elegant and exquisite works of art, and form the unique cultural charm of ancient Chinese books-"Book style". In the present international horizon, it is not only a reference to the visual language of ancient books, but also the implicit elegance and the overall form of air, which is the best way to show the content of the text. What is more important is that the materialized form of book design, as a cultural medium, is an important way of inheriting the Chinese national spirit, and the modern reconstruction of "book spirit" will continue to write the context of Chinese culture in this form. At the same time, contemporary design will not wither because of the loss of internal roots.
【學位授予單位】：中國藝術研究院
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：G232.3

【引證文獻】

相關碩士學位論文 前1條

1 何桃;古詩詞類書籍形態(tài)設計中傳統(tǒng)元素的研究[D];北京印刷學院;2011年

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本文編號：2117347