本文選題：教改探索 + 教學(xué)模塊��； 參考：《青年記者》2017年21期

【摘要】：正以項(xiàng)目實(shí)踐為導(dǎo)向的教學(xué)模式,"能有效地將傳授知識(shí)、思想和方法放在同等地位,讓學(xué)生掌握在不同環(huán)境中自主學(xué)習(xí)的方法"。(1)"廣告設(shè)計(jì)基礎(chǔ)"是廣告學(xué)專業(yè)的必修課,同時(shí)也是其他專業(yè)的選修課,是一門實(shí)踐性很強(qiáng)的基礎(chǔ)課程。根據(jù)以往的教學(xué)情況,這門課程教學(xué)方法較單一,過于強(qiáng)調(diào)技術(shù),導(dǎo)致學(xué)習(xí)機(jī)械化,技能無法靈活運(yùn)用,學(xué)生的綜合設(shè)計(jì)素養(yǎng)無法得到鍛煉�；谏鲜鰡栴},筆者對(duì)該課程進(jìn)行教學(xué)改革,探索以項(xiàng)目實(shí)踐為導(dǎo)向的教學(xué)模式,通過實(shí)踐證明,該教學(xué)模式行之有效。
[Abstract]:Project practice oriented teaching mode, "can effectively teach knowledge, ideas and methods on the same position, let students master the method of independent learning in different environments". (1) "advertising design basis" is a required course for advertising majors, but also an elective course for other specialties. It is a practical basic course. In the past teaching situation, the teaching method of this course is relatively simple, too much emphasis on technology, which leads to the mechanization of learning, and the ability of the students can not be used flexibly. The students' comprehensive design accomplishment can not be exercised. Based on the above problems, the author carries out the teaching reform of the course, explores the teaching mode based on the project practice, and proves the teaching through practice. The model works well.
【作者單位】： 汕頭大學(xué)長(zhǎng)江新聞與傳播學(xué)院;
【基金】：2016年廣東省高等教育教學(xué)改革項(xiàng)目“基于SPOC的翻轉(zhuǎn)課堂教學(xué)模式在設(shè)計(jì)課程中的應(yīng)用”階段性成果
【分類號(hào)】：G210-4;G642

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