本文選題：商業(yè)插畫 + 數(shù)字技術(shù)��； 參考：《江西師范大學》2008年碩士論文

【摘要】： 今天,通行于國外市場的商業(yè)插畫正在全面復蘇已經(jīng)遍布于兒童書籍、連環(huán)畫、動畫、圖書、玩具、電腦游戲到時裝、廣告、設(shè)計、廣播媒體和互聯(lián)網(wǎng),最近幾年,插畫變得越來越流行,在許多環(huán)境下甚至比照片更受青睞,插畫再度回歸到視覺信息傳播媒體中,并顯現(xiàn)出絢麗的光芒。廣告業(yè)、時裝業(yè)、音樂界、設(shè)計界和出版界現(xiàn)在都在尋找個性化、溫暖,抽象和裝飾性的插畫來代表它們的產(chǎn)品和品牌。各種各樣主流的或是非主流的元素都被商家加以引用,快速地加入到商業(yè)生產(chǎn)和銷售上,實現(xiàn)著商業(yè)性和藝術(shù)性的完美結(jié)合。 在全球創(chuàng)意產(chǎn)業(yè)的影響下,新一代的插畫家正在成為自己品牌的締造者,他們通過網(wǎng)絡(luò)和新媒體拓寬了傳統(tǒng)插畫的應(yīng)用范圍,商業(yè)和藝術(shù)的結(jié)合構(gòu)成了新的消費動力,涂鴉藝術(shù)家、插畫家、漫畫作者都在品牌文化的塑造當中發(fā)揮著越來越重要的作用。 本文首先通過分析商業(yè)插畫的基本原理,對于商業(yè)插畫的概念和形式做了詳盡的說明,之后對商業(yè)插畫的流行元素引導的一些文化現(xiàn)象進行分析,從創(chuàng)意產(chǎn)業(yè)的角度分析商業(yè)插畫要以何種形式運用在市場環(huán)境中,接著列舉商業(yè)插畫在品牌塑造中的成功案例,進而探討商業(yè)插畫如何更好的在商業(yè)領(lǐng)域里發(fā)展。
[Abstract]:Today , commercial insertion in foreign markets is recovering fully from children ' s books , comic books , animation , books , toys , computer games to fashion , advertising , design , broadcast media and the Internet . In recent years , it has become increasingly popular , and has become more popular in many environments than photographs . It is now looking for personalized , warm , abstract and decorative inserts to represent their products and brands . All kinds of mainstream or non - mainstream elements are cited by businesses and are quickly added to business production and sales to achieve a perfect combination of business and art .


Under the influence of the global creative industry , the new generation of illustrator is becoming the founder of the brand . They broaden the application scope of traditional illustrator through the network and the new media . The combination of business and art form a new consumption power , graffiti artist , illustrator and cartoon author play an increasingly important role in the shaping of brand culture .


This paper first analyzes the basic principle of commercial insert , explains the concept and form of commercial insert , then analyzes some cultural phenomena which are guided by the popular elements of commercial insert , analyzes the form of commercial insert in the market environment from the perspective of creative industry , then lists the successful cases of commercial insert in the brand building , and then discusses how to develop the commercial insert in the business field .
【學位授予單位】：江西師范大學
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：J218.5

【引證文獻】

相關(guān)碩士學位論文 前4條

1 肖爽;兒童插畫在藝術(shù)設(shè)計中的探索與研究[D];長春工業(yè)大學;2010年

2 瞿德樹;商業(yè)空間中大型插畫的應(yīng)用研究[D];浙江理工大學;2011年

3 張?zhí)熨n;當代時尚插畫的多元化表現(xiàn)探索[D];浙江理工大學;2012年

4 郭詩遙;新銳插畫藝術(shù)在品牌廣告中的應(yīng)用研究[D];蘇州大學;2012年

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本文編號：2111653