本文選題：新華日報 + 廣告經(jīng)營　； 參考：《國際新聞界》2006年08期

【摘要】：中共于抗日戰(zhàn)爭和解放戰(zhàn)爭時期在國民黨統(tǒng)治區(qū)公開出版的唯一報紙《新華日報》以精心的廣告經(jīng)營表達了黨報的商業(yè)化經(jīng)營模式。它在廣告人員安排、價目制定、版面設(shè)置、理念提升和創(chuàng)意設(shè)計等方面顯示出獨有的廣告特色,增強了報紙的經(jīng)濟勢力,拓展了報紙的服務(wù)功能,為黨報刊登廣告提供了良好的模本范式。
[Abstract]:The only newspaper published in the ruling area of the Kuomintang during the Anti Japanese War and the war of liberation was the only newspaper, Xinhua Daily, which expressed the commercial operation mode of the party newspaper with meticulous advertising. It showed unique advertising features in advertising personnel arrangement, price setting, layout, idea promotion and creative design, and strengthened the newspaper. The economic power of paper expands the service function of newspapers, and provides a good template model for advertisements in party newspapers.
【作者單位】： 湖南師范大學(xué)新聞與傳播學(xué)院
【分類號】：F713.8

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