本文選題：視錯(cuò)覺 + 平面設(shè)計(jì)�。� 參考：《蘇州大學(xué)》2009年碩士論文

【摘要】： 現(xiàn)代設(shè)計(jì)已經(jīng)步入了一個(gè)嶄新的時(shí)代,以互聯(lián)網(wǎng)為代表的網(wǎng)絡(luò)文化及數(shù)字化的生存方式,迫切需要設(shè)計(jì)觀念的創(chuàng)新,人們期盼廣告視覺傳達(dá)設(shè)計(jì)在新觀念、新藝術(shù)、新技術(shù)、新空間、新媒體空前發(fā)展的情形下,能夠展現(xiàn)出神奇的風(fēng)貌,滿足社會各個(gè)方面的傳播需求。在這種情況下,廣告視覺傳達(dá)的工作者們也不斷的挖掘時(shí)代、社會的新變化、新特點(diǎn),更加細(xì)心的關(guān)注人群、關(guān)注人們的生活方式、重新審視當(dāng)代的文化現(xiàn)象,哲學(xué)思潮以及流行藝術(shù)等方面,期望從中得到新的視覺傳播理念。 在這種背景下,視錯(cuò)覺以其智慧性、趣味性和簡潔性的特點(diǎn)而越來越受到設(shè)計(jì)者的喜愛,它總能以簡潔的圖形表現(xiàn)出多層次的內(nèi)容,以新奇的圖形組織關(guān)系吸引大眾的視覺,并能為觀者提供無限聯(lián)想的空間,啟發(fā)大眾的智慧。在以超強(qiáng)的視覺沖擊力吸引我們駐足觀看的同時(shí),其趣味性也總能另人回味無窮。
[Abstract]:Modern design has entered a new era, the Internet as the representative of the network culture and the digital way of survival, the urgent need for design concept innovation, people look forward to advertising visual communication design in the new concept, new art, new technology, With the unprecedented development of new media, the new space can show the magic style and meet the needs of all aspects of the society. Under such circumstances, the workers of advertising visual communication are constantly digging into the times, the new changes and new characteristics of society, paying more attention to the crowd, paying more attention to people's way of life, and re-examining the contemporary cultural phenomena. Philosophy and popular art, and so on, expect to get a new concept of visual communication. In this context, visual illusion is becoming more and more popular by designers for its intelligent, interesting and concise characteristics. It can always express multi-level content with simple graphics, and attract public vision with novel graphic organization relations. And can provide infinite association space for the viewer, enlighten the wisdom of the public. In the super visual impact to attract us to watch at the same time, its fun can always be memorable.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：J50

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 陳大磊;平面設(shè)計(jì)中藝術(shù)空間的營造[D];河南大學(xué);2006年

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本文編號：2105373