本文選題：平面廣告 + 時(shí)尚影像��； 參考：《北京服裝學(xué)院》2012年碩士論文

【摘要】：圖形影像是當(dāng)代平面廣告設(shè)計(jì)中應(yīng)用最為廣泛的設(shè)計(jì)元素,時(shí)尚影像又作為一種最能夠體現(xiàn)社會(huì)文化動(dòng)向的圖像語(yǔ)言,被眾多產(chǎn)品制造商和零售業(yè)企業(yè)廣泛地制造并傳播著。以時(shí)尚影像為主要元素的當(dāng)代平面廣告作為一種信息傳播形式和文化表達(dá)手段,已經(jīng)深深影響到了我們每一個(gè)人的行為方式和價(jià)值判斷。在現(xiàn)今這個(gè)消費(fèi)社會(huì)中,人們對(duì)時(shí)尚的追求突出體現(xiàn)在對(duì)廣告所宣傳商品背后蘊(yùn)含的符號(hào)化意義的追捧。大眾消費(fèi)心理需求的轉(zhuǎn)變也促使時(shí)尚影像的審美意識(shí)的轉(zhuǎn)變。本文通過(guò)對(duì)當(dāng)代平面廣告中的時(shí)尚影像進(jìn)行深入分析,解讀了在消費(fèi)文化統(tǒng)治之下的商業(yè)社會(huì)里的種種廣告現(xiàn)象。這些廣告現(xiàn)象和人們?nèi)粘Ｉ钕⑾⑾嚓P(guān),人們依靠它們獲取信息并且接受它們的影響。通過(guò)對(duì)這些大量充斥的時(shí)尚影像廣告設(shè)計(jì)的分析研究,可以把握住消費(fèi)文化制造出今天的時(shí)尚與流行的方式策略,并且揭示了蘊(yùn)含在時(shí)尚影像表面之下的消費(fèi)文化對(duì)人們品味和審美的影響。
[Abstract]:Graphic image is the most widely used design element in the contemporary graphic advertising design. Fashion image, as an image language that can best reflect the trend of social culture, is widely manufactured and disseminated by many product manufacturers and retail enterprises. As a form of information dissemination and a means of cultural expression, contemporary print advertising with fashion image as the main element has deeply affected the behavior and value judgment of every one of us. In today's consumer society, the pursuit of fashion is embodied in the pursuit of symbolic meaning behind the advertised goods. The change of popular consumption psychology demand also impels the change of aesthetic consciousness of fashion image. By analyzing the fashion images in contemporary print advertising, this paper interprets all kinds of advertising phenomena in the commercial society under the rule of consumer culture. These advertising phenomena are closely related to people's daily life. People depend on them to get information and accept their influence. Through the analysis and research on the design of these massive fashion video advertisements, we can grasp the ways and strategies of consumer culture to create the fashion and popularity of today. It also reveals the influence of consumer culture on people's taste and aesthetics.
【學(xué)位授予單位】：北京服裝學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J524.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 徐竟涵;;網(wǎng)絡(luò)攝影影像的傳播形態(tài)及特點(diǎn)[J];現(xiàn)代傳播(中國(guó)傳媒大學(xué)學(xué)報(bào));2011年07期

，

本文編號(hào)：2089649