發(fā)布時(shí)間：2018-06-28 07:44

  本文選題：茶飲系列廣告 + 茶文化��； 參考：《福建茶葉》2017年05期

【摘要】：作為快速消費(fèi)品的茶飲料,其視覺形象成為消費(fèi)者購買的主要推動力,但當(dāng)代消費(fèi)者已經(jīng)不滿足于追求品質(zhì)的差異,而更加注重產(chǎn)品蘊(yùn)藏的文化內(nèi)涵與精神追求。因此,本文就以茶飲系列廣告設(shè)計(jì)作為研究對象,結(jié)合典型的茶葉包裝設(shè)計(jì)案例,旨在分析傳統(tǒng)文化在廣告設(shè)計(jì)中的運(yùn)用,一方面給當(dāng)前茶飲系列的廣告設(shè)計(jì)提供有益借鑒,擴(kuò)大茶飲品牌的影響力,吸引消費(fèi)者的青睞;另一方面進(jìn)一步傳播民族傳統(tǒng)茶文化。
[Abstract]:As a fast moving consumer product, the visual image of tea beverage has become the main driving force for consumers to buy, but the contemporary consumers are not satisfied with the difference in quality, but pay more attention to the cultural connotation and spiritual pursuit of products. Therefore, this article takes the tea series advertisement design as the research object, unifies the typical tea packing design case, aims to analyze the traditional culture in the advertisement design application, on the one hand provides the beneficial reference to the present tea series advertisement design. Expand the influence of tea brands to attract consumers; on the other hand, spread the traditional tea culture.
【作者單位】： 湖北工程學(xué)院文學(xué)與新聞傳播學(xué)院;
【分類號】：J51;TS971
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本文編號：2077256