本文選題：福文化 + 平面設(shè)計(jì)�。� 參考：《內(nèi)蒙古師范大學(xué)》2013年碩士論文

【摘要】：近年來，隨著中國經(jīng)濟(jì)軟實(shí)力的不斷增強(qiáng)，中國的設(shè)計(jì)在世界設(shè)計(jì)界也占有了一席之地，越來越多的本土設(shè)計(jì)師更加注意探究傳統(tǒng)文化的根源，從傳統(tǒng)文化中汲取養(yǎng)分，以傳承中華傳統(tǒng)文明。如何利用傳統(tǒng)文化為當(dāng)代平面設(shè)計(jì)的多樣化提供靈感之光和創(chuàng)作素材，成為當(dāng)今設(shè)計(jì)者的一大重任，也是本文要著重解決的問題。 中國傳統(tǒng)“福文化”是中華民族文化的重要組成部分，是中華文化的歸宿。其深邃的文化內(nèi)涵和多樣的表現(xiàn)形式，為“福文化”在當(dāng)代平面設(shè)計(jì)中的應(yīng)用提供了無限可能。當(dāng)前，對于“福文化”的設(shè)計(jì)與研究僅側(cè)重于對“福文化”的歷史、典故、民俗等內(nèi)容作了詳細(xì)的解釋和介紹；停留于“福文化”的單純模仿，，未能從本質(zhì)和內(nèi)涵上結(jié)合時代精神，難于發(fā)掘“福文化”的真實(shí)本源。 本文在深入研究中國傳統(tǒng)“福文化”的基礎(chǔ)上，整理出其對中國人的心理影響的脈絡(luò)。按圖索驥，嘗試如何利用這些影響，更好地在當(dāng)代平面設(shè)計(jì)中表達(dá)現(xiàn)代人“福文化”。本文著重闡釋了中國傳統(tǒng)“福文化”在當(dāng)代平面設(shè)計(jì)中的傳承與創(chuàng)新，分別從達(dá)其意—福字的多意與多解，取其形—福形的開陳與再造，傳其神—福俗的營造與展示三方面做了分析與論證。以上努力為“福文化”在本次畢業(yè)設(shè)計(jì)中的應(yīng)用提供了重要的思想準(zhǔn)備和理論支撐，使得“和諧是福”的主題設(shè)計(jì)呈現(xiàn)于現(xiàn)代人面前，以更好地傳播現(xiàn)代人的文化心理。 希望本文的研究能夠?qū)χ袊鴤鹘y(tǒng)“福文化”應(yīng)用于當(dāng)代平面提供一些有價值的參考，為中國本土化的廣告設(shè)計(jì)盡一份微薄之力。
[Abstract]:In recent years, with the increasing soft power of China's economy, Chinese design has also occupied a place in the world of design. More and more local designers are paying more attention to exploring the root causes of traditional culture and drawing nutrients from traditional culture. In order to inherit the traditional Chinese civilization. How to make use of traditional culture to provide inspiration and creative materials for the diversification of contemporary graphic design has become a major task for designers today, and it is also a problem to be solved in this paper. Chinese traditional "blessing culture" is an important part of Chinese culture and the destination of Chinese culture. Its profound cultural connotation and various forms of expression provide infinite possibilities for the application of "Fu Culture" in contemporary graphic design. At present, the design and research of "Fu Culture" only focus on the history, allusions and folklore of "Fu Culture", and stay in the pure imitation of "Fu Culture". It is difficult to find out the true origin of "Fu Culture" because of its failure to combine the spirit of the times with its essence and connotation. On the basis of deep study of Chinese traditional "blessing culture", this paper sorted out its psychological influence on Chinese people. Try to make use of these influences to express modern "blessing culture" in contemporary graphic design. This paper focuses on the inheritance and innovation of Chinese traditional "blessing culture" in contemporary graphic design. The author analyzes and demonstrates the construction and display of his God-Blessing Custom. The above efforts provide important ideological preparation and theoretical support for the application of "Fu Culture" in this graduation project, and make the theme design of "Harmony is blessing" appear in front of modern people, in order to better spread the cultural psychology of modern people. It is hoped that the research in this paper can provide some valuable reference for the application of Chinese traditional "blessing culture" in the contemporary plane, and contribute to the local advertising design of China.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J51

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 陳茹;基于全球化視角的中國商業(yè)廣告設(shè)計(jì)本土化研究[D];江南大學(xué);2007年

本文編號：2052291