本文選題：女性時(shí)尚雜志 + 傳播模式�。� 參考：《東華大學(xué)》2010年碩士論文

【摘要】：本文將傳播學(xué)與當(dāng)代中國女性時(shí)尚雜志結(jié)合起來進(jìn)行討論,主要運(yùn)用了傳播學(xué)中傳播模式進(jìn)行分析研究,從傳播主體、傳播內(nèi)容、傳播媒介、傳播效果、受眾研究及信息反饋這六個(gè)方面將中國當(dāng)代女性時(shí)尚雜志的傳播模式進(jìn)行剖析,從而得出有關(guān)當(dāng)代中國女性時(shí)尚雜志傳播有效性的結(jié)論。 當(dāng)代中國女性時(shí)尚雜志作為新興的媒體正在快速的發(fā)展,近年來,出現(xiàn)了越來越多的有關(guān)于時(shí)尚傳媒的學(xué)術(shù)研究發(fā)表,但更多的是關(guān)注與時(shí)尚雜志本身的研究,雖然時(shí)尚雜志作為媒體的一部反,但真正從傳播學(xué)角度去分析研究時(shí)尚雜志的學(xué)術(shù)研究并不多見。因此本文選擇以傳播學(xué)中最為基礎(chǔ)的傳播模式入手,來分析時(shí)尚雜志傳播的有效性,希望能為更多的研究拋磚引玉。 本文是在大量的查閱傳播學(xué)的文獻(xiàn)資料的基礎(chǔ)上進(jìn)行的,通過選取《VOGUE服飾與美容》、《ELLE世界時(shí)裝之苑》、《瑞麗服飾美容》和《上海服飾》這四本在當(dāng)代中國女性時(shí)尚雜志中最具有代表性的時(shí)尚雜志作為案例,對于時(shí)尚雜志本身的內(nèi)容研究也進(jìn)行大量的對比分析,分別從風(fēng)格、封面、欄目、內(nèi)容及時(shí)裝大片等方面進(jìn)行對比,得出不同時(shí)尚雜志的內(nèi)容的異同,并從中找出各自的風(fēng)格特點(diǎn),希望能更多的吸引讀者已達(dá)到傳播的效果。 而在傳播模式中的其他方面,本文也通過不同方法進(jìn)行研究,關(guān)于時(shí)尚雜志本身主體的研究主要通過業(yè)內(nèi)人士訪談及時(shí)尚雜志運(yùn)營情況進(jìn)行分析。而兩者之間也體現(xiàn)出相互的聯(lián)系,業(yè)內(nèi)人士的訪談普遍認(rèn)為廣告已經(jīng)成為時(shí)尚雜志運(yùn)營的重要手段,僅靠雜志的發(fā)行并不足夠支撐雜志的高成本,廣告的投放才是時(shí)尚雜志經(jīng)營之道。不同的廣告投放策略也是當(dāng)今時(shí)尚雜志運(yùn)營的重要保證。 對于時(shí)尚雜志的傳播效果最為明顯的體現(xiàn)來自于問卷調(diào)查。本文針對傳播模式中的六個(gè)方面進(jìn)行問卷設(shè)計(jì),得出相應(yīng)的數(shù)據(jù)后,在將數(shù)據(jù)運(yùn)用到這六個(gè)方面進(jìn)行分析,并得出結(jié)論。發(fā)現(xiàn)當(dāng)今中國的時(shí)尚雜志潛在消費(fèi)人群不斷增多,且時(shí)尚雜志的受眾從精英人群逐漸擴(kuò)散到普羅大眾,也符合了傳播效果中的兩個(gè)經(jīng)典理論,沉默的螺旋及信息溝效果,并將這兩大理論聯(lián)系起來。而將讀者定位更加細(xì)分,找出適合自己雜志定位的風(fēng)格內(nèi)容則是業(yè)內(nèi)人士及問卷中讀者所一致認(rèn)可的發(fā)展方向。 在研究傳播有效性的時(shí)候,本文基于問卷中對于雜志傳播滿意度的調(diào)查,用數(shù)據(jù)構(gòu)建多因素模糊數(shù)學(xué)模型,并得出傳播有效性的程度分析,得出相關(guān)結(jié)論并給與建議。 總之,本文從傳播學(xué)角度入手研究當(dāng)代中國女性時(shí)尚雜志的傳播模式及其有效性,希望能在時(shí)尚雜志發(fā)展的道路中給出相應(yīng)建議,使對于時(shí)尚雜志的研究更加專業(yè)化、系統(tǒng)化,使中國當(dāng)代女性時(shí)尚雜志得到有效傳播。
[Abstract]:In this paper, the communication theory and contemporary Chinese women's fashion magazine are discussed, which mainly uses the communication mode to analyze and research, from the main body, the content, the media, the communication effect. Audience research and information feedback analyze the communication mode of contemporary Chinese women fashion magazine, and draw a conclusion about the effectiveness of the dissemination of contemporary Chinese women fashion magazine. As a new media, contemporary Chinese women's fashion magazines are developing rapidly. In recent years, more and more academic research on fashion media has been published, but more attention has been paid to the study of fashion magazines themselves. Although the fashion magazine is the opposite of the media, it is rare to analyze and study the fashion magazine from the angle of communication. Therefore, this paper chooses the most basic mode of communication to analyze the effectiveness of the dissemination of fashion magazines, hoping to serve as a reference for more research. This paper is based on a large amount of literature on communication. Through selecting "Vogue dress and Beauty", "elle World Fashion Garden", "Ruili dress Beauty" and "Shanghai dress", the four most representative fashion magazines in contemporary Chinese women's fashion magazines are selected as examples. For the fashion magazine itself, a large number of comparative analysis of the content, respectively from the style, cover, column, content and fashion blockbuster and other aspects of comparison, to find out the content of different fashion magazine similarities and differences. And find out their own style characteristics, hoping to attract more readers have reached the effect of communication. In other aspects of the mode of communication, this paper also through different methods to study the main body of fashion magazine itself mainly through the industry interviews and fashion magazine operation analysis. And there is also a mutual connection between the two. The interviews in the industry generally believe that advertising has become an important means of running fashion magazines, and the mere publication of magazines is not enough to support the high cost of magazines. Advertising is the way fashion magazines operate. Different advertising strategies are also an important guarantee of the operation of fashion magazines. The most obvious manifestation of the spread of fashion magazines comes from questionnaires. This paper designs a questionnaire for the six aspects of the communication mode, then obtains the corresponding data, and then analyzes the data in these six aspects, and draws a conclusion. It is found that the potential consumers of fashion magazines in China are increasing, and the audience of fashion magazines is gradually spreading from the elite to the general public, which also accords with the two classical theories of the communication effect, the silent spiral and the information trench effect. And connect these two theories together. And the reader orientation is further subdivided to find out the style content which is suitable for the magazine positioning is the development direction that the insiders and the readers in the questionnaire agree to. In the study of communication effectiveness, based on the questionnaire for magazine communication satisfaction survey, using data to build a multi-factor fuzzy mathematical model, and reach the degree of communication effectiveness analysis, draw relevant conclusions and give recommendations. In a word, this paper studies the dissemination mode and effectiveness of contemporary Chinese women's fashion magazine from the angle of communication, hoping to give corresponding suggestions in the development of fashion magazine, so as to make the research of fashion magazine more professional and systematic. So that the Chinese contemporary women's fashion magazine has been effectively disseminated.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：C913.68

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本文編號：2034503