發(fā)布時(shí)間：2018-06-16 13:00

  本文選題：消費(fèi)文化 + 消費(fèi)社會(huì)��； 參考：《江西師范大學(xué)》2007年碩士論文

【摘要】： 20世紀(jì)90年代以來(lái),隨著我國(guó)市場(chǎng)經(jīng)濟(jì)的建立,中國(guó)開(kāi)始大規(guī)模邁入大眾消費(fèi)時(shí)代,消費(fèi)文化也呈現(xiàn)出新的特點(diǎn)。在消費(fèi)文化的影響下,都市報(bào)產(chǎn)生、發(fā)展并成為各界研究的熱點(diǎn)。 本研究既是以消費(fèi)文化理論、新聞傳播理論為指導(dǎo),采用內(nèi)容分析法,以2007年1月1日到2月25日的《江南都市報(bào)》為研究材料,旨在通過(guò)研究探討消費(fèi)文化在哪幾個(gè)方面對(duì)都市報(bào)造成了什么影響。 研究表明,《江南都市報(bào)》的傳播策略、廣告、新聞娛樂(lè)化現(xiàn)象及日常生活政治參與等都是深受消費(fèi)文化影響的結(jié)果。 在消費(fèi)文化的影響下,《江南都市報(bào)》采取的是“受眾本位”為主導(dǎo)的傳播模式。首先,在新聞定位上注重新聞的實(shí)用性和可讀性;其次,使用適合市民讀者的通俗化、本地化的語(yǔ)言編寫(xiě)新聞;第三,在商品美學(xué)的影響下,都市報(bào)的版面設(shè)計(jì)時(shí)尚方便;最后,日常審美要求都市報(bào)注重形象塑造,強(qiáng)調(diào)報(bào)紙的服務(wù)性。消費(fèi)文化下的《江南都市報(bào)》通過(guò)市民讀者定位來(lái)培育廣告市場(chǎng)。而當(dāng)前的消費(fèi)文化特征也在廣告中得到了體現(xiàn)。同時(shí),消費(fèi)熱點(diǎn)構(gòu)成了《江南都市報(bào)》的專(zhuān)版,與廣告交相呼應(yīng);報(bào)紙與商家合作共謀,聯(lián)合進(jìn)行商業(yè)炒作,操縱著讀者的消費(fèi)欲望。 消費(fèi)文化在《江南都市報(bào)》中的另一個(gè)重要體現(xiàn)就是新聞娛樂(lè)化傾向。娛樂(lè)新聞、市民新聞及暴力犯罪等軟新聞在報(bào)紙中所占的比例很高,而且該報(bào)也大量采用搶眼的新聞圖片。 消費(fèi)文化使《江南都市報(bào)》的報(bào)道十分關(guān)注市民的日常生活,這正為報(bào)紙參與生活政治提供了可能。 本文的第三章第六節(jié)對(duì)消費(fèi)文化下《江南都市報(bào)》存在的某些缺陷進(jìn)行了批判,并提出了相應(yīng)的對(duì)策,供其他都市報(bào)參考和借鑒。 由于時(shí)間和本人能力有限,本研究對(duì)消費(fèi)文化下《江南都市報(bào)》的消費(fèi)議題報(bào)道沒(méi)有進(jìn)行深入探討,有待今后進(jìn)一步完善。
[Abstract]:Since 1990s, with the establishment of China's market economy, China began to enter the era of mass consumption on a large scale, and consumer culture has taken on new characteristics. Under the influence of consumer culture, metropolitan newspaper has become a hot research topic. This study is based on the theory of consumption culture and the theory of news communication, and adopts the content analysis method, taking the Jiangnan Metropolis Daily from January 1 to February 25, 2007 as the research material. The purpose of this study is to explore the impact of consumer culture on metropolitan newspapers. The study shows that the communication strategy, advertising, news entertainment and political participation in daily life of Jiangnan Metropolis Daily are all the results of consumption culture. Under the influence of consumption culture, Jiangnan Metropolis Daily adopts the "audience-oriented" mode of communication. First of all, attention should be paid to the practicability and readability of news in news positioning; secondly, news should be compiled in a local language suitable for public readers; thirdly, under the influence of commodity aesthetics, the layout design of urban newspapers is fashionable and convenient. Finally, the daily aesthetic requirements of the city newspaper focus on image shaping, emphasizing the service of newspapers. The Jiangnan Metropolis Daily cultivates the advertising market through the orientation of the citizen readers under the consumption culture. But the current consumption culture characteristic also has been manifested in the advertisement. At the same time, the consumption hot spots form the special page of Jiangnan Metropolis Daily, which echoes with the advertisement; the newspaper and the merchant cooperate and conspire to carry out the commercial speculation jointly, and manipulate the readers' consumption desire. Another important embodiment of consumption culture in Jiangnan Metropolis Daily is the tendency of news entertainment. Entertainment news, citizen news, violent crime and other soft news accounts for a high proportion of newspapers, and the paper also used a large number of eye-catching news pictures. Consumption culture makes the report of Jiangnan Metropolis Daily pay close attention to the daily life of citizens, which provides the possibility for newspapers to participate in life politics. The sixth section of this paper criticizes some defects of Jiangnan Metropolis newspaper under the consumption culture, and puts forward the corresponding countermeasures for reference and reference of other metropolitan newspapers. Due to the limitation of time and ability, this study has not deeply discussed the consumption issues of Jiangnan Metropolis Daily under the consumption culture, and needs to be further improved in the future.
【學(xué)位授予單位】：江西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類(lèi)號(hào)】：G219.2

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 王安琪;大眾文化與都市報(bào)解讀[D];西南政法大學(xué);2009年

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本文編號(hào)：2026785