發(fā)布時間：2018-06-14 17:40

  本文選題：付費電視 + 產(chǎn)業(yè)鏈��； 參考：《廈門大學(xué)》2007年碩士論文

【摘要】： 中國廣播影視行業(yè)的數(shù)字化工程是國家在“十五”計劃期間的戰(zhàn)略規(guī)劃。當(dāng)前,全國各省市電視臺基本上已經(jīng)完成了數(shù)字化改造,從觀眾的角度來看,數(shù)字化技術(shù)能帶來電視節(jié)目數(shù)量與質(zhì)量的極大豐富,這意味著觀眾擁有了更多的對電視節(jié)目的選擇權(quán);而從經(jīng)營者的角度來看,技術(shù)的革新對傳統(tǒng)的“節(jié)目+廣告”的商務(wù)模式形成了嚴(yán)峻的挑戰(zhàn),迅速增加的電視節(jié)目需要一種新的商務(wù)模式才能使其存在并發(fā)展下去。目前,國內(nèi)的許多電視臺已經(jīng)開始經(jīng)營付費電視,也就是說,他們在嘗試直接向用戶收取收視費用,擺脫對廣告收入的依賴。 福建電視臺早在2000年就開始了付費電視的試運營,但由于諸多客觀以及主觀的原因,這項業(yè)務(wù)一直開展得不理想,而國內(nèi)的其他付費電視運營商目前已經(jīng)進入福建市場,慢慢地分流了福建臺的電視用戶。 本文先是分析了付費電視整個產(chǎn)業(yè)鏈的基本情況,歸納出存在的問題并勾勒出了其中的商業(yè)機會;接著從這些商業(yè)機會出發(fā),結(jié)合福建電視臺的實際情況,對其在產(chǎn)業(yè)鏈中的定位提出了建議;然后再就這個定位設(shè)計出切實的業(yè)務(wù)主張,并論證了這些主張的可行性;最后,本文結(jié)論是:福建電視臺在付費電視的節(jié)目經(jīng)營中有很大的作為空間。
[Abstract]:The digitization project of China's radio, television and film industry is the national strategic plan during the five-year Plan period. At present, TV stations in various provinces and cities across the country have basically completed the digital transformation. From the point of view of the audience, digital technology can bring about a great abundance of the quantity and quality of television programs. This means that viewers have more options for television programs, and from an operator's point of view, technological innovation poses a serious challenge to the traditional business model of "programme advertising". A new business model is needed for the rapid increase of TV programs to exist and develop. At present, many domestic TV stations have started to operate pay-TV, that is, they are trying to charge users the viewing fees directly to get rid of the dependence on advertising revenue. Fujian TV began its trial operation of pay-TV as early as 2000. However, due to many objective and subjective reasons, this business has not been carried out satisfactorily, and other domestic pay-TV operators have now entered the Fujian market. Slowly diverting the TV users of Fujian TV station. This paper first analyzes the basic situation of the whole industry chain of pay-TV, sums up the existing problems and outlines the business opportunities among them; then from these commercial opportunities, combined with the actual situation of Fujian TV station, Put forward some suggestions for its position in the industrial chain; then design practical business ideas on this position and prove the feasibility of these ideas; finally, The conclusion of this paper is: Fujian TV station has a lot of space in the program management of pay TV.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2007
【分類號】：G229.2-F

【引證文獻】

相關(guān)博士學(xué)位論文 前1條

1 趙斐;2003-2010中國數(shù)字付費電視頻道發(fā)展研究[D];山東大學(xué);2011年

相關(guān)碩士學(xué)位論文 前1條

1 尚光亮;三網(wǎng)融合下中國電視傳媒產(chǎn)業(yè)的商業(yè)模式探析[D];山東師范大學(xué);2012年

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本文編號：2018411