本文選題：視覺傳達(dá) + 空間情境　； 參考：《湖北工業(yè)大學(xué)》2010年碩士論文

【摘要】：當(dāng)今時代,視覺傳達(dá)設(shè)計早已融入到生活的方方面面,小到一張張個人名片,大到整棟大廈墻面的商業(yè)廣告,這些從純平面的紙質(zhì)媒介到有厚度的空間媒介都通過文字、圖形、色彩編排營造著特定的信息,在人類文明的進(jìn)程中,視覺傳達(dá)從未停止過,特別是進(jìn)入21世紀(jì),數(shù)碼信息社會后,平面的視覺設(shè)計從單純的商品信息傳遞,發(fā)展為包括公益、文化等領(lǐng)域的信息傳遞。數(shù)字化和電子信息技術(shù)的發(fā)展,為視覺設(shè)計帶來了更為豐富的內(nèi)容和表現(xiàn)形式。隨著后信息時代的深層社會變革,特別是光電技術(shù)和數(shù)字化媒體的廣泛應(yīng)用,使視覺傳達(dá)設(shè)計從原來簡單的平面形態(tài)向更為豐富、更具有縱深感的空間領(lǐng)域拓展。設(shè)計師越來越注重視覺傳達(dá)設(shè)計中的空間情境營造。 視覺傳達(dá)設(shè)計的內(nèi)容和形式受到科技不斷發(fā)展及新興媒介特征的視覺文化傳播的影響。在這樣一個信息紛繁的時代,商業(yè)信息、公益信息、文化信息在不斷地向更加縱深、更加廣泛、更加多元的視覺方向衍變,改變和影響著人們的審美和視覺閱讀習(xí)慣。當(dāng)今的視覺設(shè)計藝術(shù)早已進(jìn)入到了一個多維的創(chuàng)造性空間,視覺傳達(dá)設(shè)計藝術(shù)家早已不滿足于單純的二維空間的思考,而是將其創(chuàng)作的視野擴(kuò)展到多維的空間范圍中�，F(xiàn)代視覺傳達(dá)研究者對空間做了比較深入的研究和探索,呈現(xiàn)出多元的局面。經(jīng)常將不同空間的事物、活動集中到同一畫面加以組合與表現(xiàn),制造出不合邏輯的、不同時空全方位的、綜合的新空間結(jié)構(gòu),來引發(fā)想象形成審美意象。其中有平面空間、三維空間、錯視空間、多維空間,許多時候兩種或兩種以上的空間形態(tài)交混使用,使設(shè)計變得更加具有神秘性、震撼力。這種空間表現(xiàn)形式是具有多維空間特點的“綜合性空間”,其信息含量豐富,給人以時空無限延展的感受和廣闊的反思與想象余地,從中領(lǐng)悟到全新感覺。 文章分為五個部分進(jìn)行分析,首先第一個部分即第一章是對視覺傳達(dá)設(shè)計動機(jī)與現(xiàn)狀以及內(nèi)容與方法進(jìn)行簡單的介紹。第二章內(nèi)容開始展開對視覺傳達(dá)設(shè)計中進(jìn)行空間情境營造的形式進(jìn)行了總結(jié)與概括,,主要是介紹如何在二維空間中進(jìn)行三維、四維以及多維空間的表現(xiàn)。第三章內(nèi)容主要是介紹空間情境營造的設(shè)計方法,是在對第二章內(nèi)容總結(jié)概括的基礎(chǔ)上提出的設(shè)計方法。第四部分主要是針對第三章所歸納視覺傳達(dá)設(shè)計中空間情境營造的方法的具體運(yùn)用的案例研究。最后一部分是對這次課題研究的一個總結(jié)性內(nèi)容,以及空間情境在二維設(shè)計中的發(fā)展前景。
[Abstract]:In today's era, visual communication design has long been integrated into all aspects of life, ranging from individual business cards to commercial advertisements on the walls of the whole building, from plain paper media to thick space media through words and graphics. Color arrangement creates specific information, in the process of human civilization, visual communication has never stopped, especially in the 21st century, after the digital information society, the visual design of the plane has developed from simple commodity information transmission to include public interest. The transmission of information in areas such as culture. With the development of digital and electronic information technology, visual design has brought more abundant contents and forms of expression. With the deep social changes in the post-information age, especially the wide application of photoelectric technology and digital media, the design of visual communication is expanded from the original simple plane form to the richer and more profound space field. Designers pay more and more attention to the creation of space situation in visual communication design. The content and form of visual communication design are influenced by the continuous development of science and technology and the transmission of visual culture with the characteristics of emerging media. In such an information age, commercial information, public information, cultural information are constantly moving to a deeper, broader, more diversified visual direction, changing and affecting people's aesthetic and visual reading habits. Nowadays, the art of visual design has already entered a multi-dimensional creative space. The artist of visual communication design has not been satisfied with the thinking of simple two-dimensional space, but has expanded his creative field of vision to multi-dimensional space. Modern visual communication researchers have done more in-depth research and exploration of space, showing a pluralistic situation. The activities of different spatial objects are often combined and expressed in the same picture to create a new spatial structure which is illogical, omnidirectional and comprehensive in different time and space, to induce imagination to form aesthetic image. There are plane space, three dimensional space, wrong view space, multi-dimensional space, many times two or more kinds of space form mixed use, so that the design becomes more mysterious and powerful. This kind of space form is "comprehensive space" with multi-dimensional space characteristic, its information content is rich, gives the person with the time and space infinite extension feeling and the broad introspection and the imagination space, understands the brand-new feeling from it. This paper is divided into five parts. The first part is the first part, the first chapter is the visual communication design motivation and current situation, as well as the content and methods of a simple introduction. The second chapter begins to summarize and generalize the form of creating the space situation in the visual communication design. It mainly introduces how to represent the three-dimensional, four-dimensional and multi-dimensional space in the two-dimensional space. The third chapter mainly introduces the design method of the space situation construction, and puts forward the design method based on the summary of the second chapter. The fourth part is the case study of the concrete application of the space situation creation method in the visual communication design summarized in the third chapter. The last part is a summary of the research, and the development prospect of spatial context in 2D design.
【學(xué)位授予單位】：湖北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：J525

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 周應(yīng)敦;自由版式與柵格系統(tǒng)在企業(yè)型錄設(shè)計中的應(yīng)用研究[D];陜西科技大學(xué);2012年

，

本文編號：2013829