本文選題：廣告 + 業(yè)務管理　； 參考：《電子科技大學》2013年碩士論文

【摘要】：廣告以其萬千的形態(tài)，精彩的內(nèi)容吸引了人們的眼球，改變了你我的生活。然而，要將這些繁雜的廣告進行良好的管理卻是很多廣告公司亟待改進的地方。廣告市場繁榮發(fā)展的今天，廣告策劃必須要得到更加細致的業(yè)務管理，以及能夠及時的了解廣告動態(tài)，以便可以及時的進行廣告優(yōu)化。同時，廣告產(chǎn)品營銷人員也期望能夠較為方便的了解廣告的銷售情況，可以在需要時得到公司廣告資源使用信息等。而作為公司的管理者，更加需要實時的了解、組織以及調(diào)配公司的廣告資源，才能夠保證公司資源的合理分配與高效使用，從而保證自身的利益。廣告公司能夠?qū)V告進行精確地投放，此時，再配以良好的廣告管理系統(tǒng)，結(jié)合團隊營銷，就能夠完成多樣的銷售方案。廣告業(yè)務管理系統(tǒng)就在市場的驅(qū)動之下，應運而生。 本文是在設計與實現(xiàn)基于J2EE的廣告業(yè)務管理系統(tǒng)，建立屬于自己的廣告業(yè)務數(shù)據(jù)庫，設計實現(xiàn)廣告申請到廣告制作等一系列功能模塊。針對目前國內(nèi)外類似系統(tǒng)的不足，依托J2EE技術的成熟使用，對J2EE的關鍵技術開展研究，，主要將實現(xiàn)廣告級別定位，廣告類型，資源利用大小的統(tǒng)一管理等功能。本系統(tǒng)將主要針對廣告業(yè)務流程做出一定的分析，并且將分析成果實例化，在分析的過程中，不斷深入，以便使廣告業(yè)務流程更加簡單，使工作人員的工作效率顯著提高。 在本次課題的研究中，本文以廣告業(yè)務管理為主要的研究對象，利用信息化手段和IT技術搭建基于J2EE的廣告業(yè)務管理系統(tǒng)，解決存在的問題。 本系統(tǒng)在設計工程中涉及研究UML統(tǒng)一建模語言在描述系統(tǒng)需求以及在設計軟件結(jié)構(gòu)方面的運用。本系統(tǒng)的問題分析采用當前流行的、高效的面向?qū)ο蠓治龇�。以便可以更好的看清問題的本質(zhì)，從而良好、快捷的解決問題。在解決問題過程中建立對象業(yè)務模型，幫助開發(fā)者更好的認識、掌握業(yè)務，節(jié)約后面建立抽象內(nèi)和業(yè)務模型的時間。在研究使用UML統(tǒng)一建模語言設計系統(tǒng)模塊及功能時，會將每個該功能的數(shù)據(jù)類型加以確認，這樣對后期開發(fā)廣告業(yè)務管理系統(tǒng)可以簡化許多流程，節(jié)約時間，提高開發(fā)效率。
[Abstract]:Advertising with its thousands of forms, wonderful content attracted the attention of people, changed your life. However, the need for these complex advertising good management is a lot of advertising agencies need to improve. Today, the advertising market is booming and development, advertising planning must be more careful business management, as well as timely understanding of advertising trends, so as to be able to timely optimization of advertising. At the same time, the advertising product marketers also expect to be able to understand the advertising sales situation more conveniently, can get the company advertising resources use information and so on. As the manager of the company, it needs to know in real time, organize and allocate the advertising resources of the company, so as to ensure the rational allocation and efficient use of the company's resources, thus ensuring its own interests. The advertising company can deliver the advertisement accurately, at this time, with a good advertising management system, combined with team marketing, can complete a variety of sales plans. Advertising business management system is driven by the market, came into being. This paper designs and implements an advertisement business management system based on J2EE, establishes its own advertising business database, and designs and implements a series of function modules, such as advertisement application to advertisement production. Aiming at the deficiency of similar systems at home and abroad, relying on the mature use of J2EE technology and researching the key technologies of J2EE, the functions of advertising level positioning, advertising type, unified management of resource utilization and so on will be realized. The system will mainly focus on advertising business process analysis, and the analysis results instantiated, in the analysis process, in-depth, in order to make the advertising business process more simple, so that the staff work efficiency significantly improved. In the research of this topic, this paper takes the advertising business management as the main research object, uses the information technology and the IT technology to build the advertisement service management system based on J2EE, solves the existing problems. This system is concerned with the application of UML in describing the system requirements and designing the software structure. The problem analysis of this system adopts the current popular, efficient object-oriented analysis method. In order to better understand the nature of the problem, thus a good, quick solution to the problem. In the process of solving the problem, the object business model is established, which helps the developer understand better, master the business, and save the time of establishing the abstract inner and business model. In the study of designing system modules and functions by using UML Unified Modeling language, the data types of each function will be confirmed. In this way, many processes can be simplified, time saved and development efficiency improved for the later development of advertising business management system.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：TP311.52

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本文編號：2013310